How To Manage Content Marketing

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2012 Content Marketing Tactician of the Year Winner, Amanda Maksymiw is showing you how to manage content marketing. Watch the full recording of the webinar (with audion): http://marketing.kakushinwebinars.com/webinar-series/webinars/recording-content-marketing-strategies

Negócios Tecnologia Design

Where We Are Headed
•Strategy
•People
•Process
•Tools / Technology
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Challenge – We Want More!
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Set The Strategy
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Set The Strategy
Curated
content
eBooks
Whitepapers
Original
videos
Case
Studies
Podcasts
InfographicsBlogs
Articles Newsletters
Reports
Surveys
i
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Challenge – Who?
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Build The Right Team
•Sets the
•strategy
Manages the
workflow &
team
Produces
and creates
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Challenge – Getting It Done
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Doing It Right
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The Power of Checklists
▶Findable
▶Readable
▶Understandable
▶Actionable
▶Shareable
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The Power of Checklists
•Does the blog post provide a new idea or offer
‘How To’ insight?
•Does the blog post speak to our target
audience?
•Is the blog post formatted correctly?
•Does the blog contain keywords?
•Are we following Fair Use Guidelines?
•Is the post error free?
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Other Tools And Tech To Help
•Editorial Calendars
•Style Guides
•Project Management
Tools
•Content Management
System
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How To Streamline Your Efforts
Dos
•Get buy in
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How To Streamline Your Efforts
Dos
•Avoid too many cooks
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How To Streamline Your Efforts
Dos
•Customize work plans and
processes for all content
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How To Streamline Your Efforts
Dos
•Involve people at the right
time
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How To Streamline Your Efforts
Dos
•Create a system to manage
ideas for the next great piece of content
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How To Streamline Your Efforts
Don’ts
•Forget about strategy
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How To Streamline Your Efforts
Don’ts
•Lose sight of quality
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How To Streamline Your Efforts
Don’ts
•Avoid or eliminate mundane
or routine checks
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How To Streamline Your Efforts
Don’ts
•Try to do everything at once
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How To Streamline Your Efforts
Don’ts
•Forget to measure
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Questions?
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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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How To Manage Content Marketing

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18. How To Streamline Your Efforts Dos •Customize work plans and processes for all content Click here to WATCH FULL WEBINAR at KakushinWebinar.com

19. How To Streamline Your Efforts Dos •Involve people at the right time Click here to WATCH FULL WEBINAR at KakushinWebinar.com

20. How To Streamline Your Efforts Dos •Create a system to manage ideas for the next great piece of content Click here to WATCH FULL WEBINAR at KakushinWebinar.com

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23. How To Streamline Your Efforts Don’ts •Avoid or eliminate mundane or routine checks Click here to WATCH FULL WEBINAR at KakushinWebinar.com

24. How To Streamline Your Efforts Don’ts •Try to do everything at once Click here to WATCH FULL WEBINAR at KakushinWebinar.com

25. How To Streamline Your Efforts Don’ts •Forget to measure Click here to WATCH FULL WEBINAR at KakushinWebinar.com

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