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- 1. Decoding the Dragon Introducing China to the West Speakers Derek Watson Operations in China Serial Entrepreneur | Consultant Peter M C Jones Opportunity Creator | Innovator | Collaborator Blue Oyster Business Growth
- 2. Sino Friendly Business We aim to answer Anglo-Sino questions in the following areas: 1.How do Western businesses trade in China? 2.How do smaller Chinese businesses assess: − Western demand, cultures and tastes? − Marketing & selling in the West? − Western approaches to leadership inside and outside the core business?
- 3. Decoding the Dragon WE can answer UK entrepreneurs who have the following questions: − How do I find the right partners in China? − Where am I best setting up? − How does Chinese law affect international trading? − What steps are China taking to encourage global trade? − When are the trade fairs on, and where? − How do I avoid “family fees” and unexpected costs? − What immigration rules do I need to address? − How can I avoid lengthy, costly negotiations? − Can I find low cost, high quality admin teams in China? − How do I find manufacturing or purchasing teams in China?
- 4. Tracking Western Market Demand Questions we can answer for Chinese businesses: − Assessing Western demand, cultures and tastes How do Chinese SMEs cheaply assess Western demand? How can buying trends be monitored and highlighted? How can significant market opportunities be exploited? What products help SMEs with online data mining? How do Chinese corporates “bootstrap” to save costs? How is the entrepreneurial spirit permeating UK SMEs? Why are UK SMEs becoming ever more influential? Which online communities are gearing to act as supply chains? How does China harness the Tier 1 Enterprise rules for UK trading arms?
- 5. Marketing & Selling to the West Questions we can answer for Chinese businesses: − Marketing & selling to the West How do Chinese SMEs find trusted trading partners? How do Chinese business people understand evolving Western culture to sell effectively? What are the trading & cultural differences between US & UK markets? How do we take advantage of the growth in Western markets of mobile trade? What are the big mistakes to avoid when exhibiting in the West? How do we overcome the West's poor language skills? How do we align with Western business folk and their business vision and mission? How important to the West are business ethics?
- 6. Aligning with Western Team Leadership Styles Questions we can answer for Chinese businesses: − Western approaches to leading in-house & virtual teams, and in the wider geographic community – important for cultural alignment How good is the West at motivating independently minded staff or suppliers? Why is the West evolving towards virtual teams, and much wider corporate involvement in local communities? How do leadership styles in the West differ and vary? Why are leadership skills key to being effective in business in Western economies? How is the West evolving in terms of corporate team recruitment and development programmes? What changes does the West still need in terms of educating & empowering it's populus with business skills? Why is listening becoming ever more popular as a leadership skill in the West?