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Social Media In PR (Obsolete)

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Peter Kuo

Presentation at Cal Stat Fullerton's Nonprofit Summer School w/ Orange County Public Relations Society of America. Social Media Basics in PR

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How can you take advantage of the latest capabilities of social media? Peter J. Kuo Communications Associate South Coast Repertory
Social Media ,[object Object],[object Object],[object Object]
Facebook Numbers
Twitter Stats
YouTube Stats
Why is Social Media important for any company? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why is Social Media important for any company? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Traditional Subscription
Why is Social Media important for any company? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
People are talking about you. People who interact with you want to talk to you!
Why is Social Media important for any company? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Type & Click
Where to start in Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where to start in Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Track Your Stats Facebook Insights TwitterCounter.com YouTube Insights TweetStats.com
TweetDeck
Give your Social Media voice a personality ,[object Object],[object Object],[object Object],[object Object],[object Object]
Talk around your mission
Tricks of the Trade ,[object Object],[object Object],[object Object],[object Object],[object Object]
High School Musical or Glee?
Contact info & Thanks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media In PR (Obsolete)