Peter G McDermott provides an overview of using Google+ for brands. He explains that Google+ can be used as a social network, discovery network, and for content sharing and conversations. The document then provides steps for getting started with Google+, such as creating an account and profile, sharing content, engaging with others, and managing circles. It also discusses using +1 buttons to expand reach and encourages learning from others and being bold to help brands grow on Google+.

1. Google+ Your Brand
Why do you need another social network?

2. Who I Am
Peter G McDermott
● Nobody
● Some guy on the Internet
● "I am not your guru." -John Fanavans

3. Why am I here?
I took a chance.

4. What I have learned.
- First Generation User
- 40,000 Followers
- Hangouts
- Brand Pages (21)
- Going "viral"

5. What you need to know.
Marketing is going social.
Search is going social.

6. So What is Google+?
Social Network
Discovery Network
Content Sharing
Conversation

7. How to get started.

8. Step 1: Create an account.

9. Step 2: Create your Profile

10. Step 3: Start sharing.

11. Step 4: Engage & Interact

12. Step 5: Manage your Circles

13. Start hanging out.

14. Ready to build your page?

15. Pages are like profiles.

16. +1 For All and All for +1!

17. +1: How it works.
You +1 or share.
Your followers see
your +1's & shares.

18. +1: What it means.
SPYW
Search Plus Your World

19. Search Plus Your World
Your photos, your friends, your stuff…
"Search has always brought you information
from across the web. Now, search gets better
by including photos, posts, and more from you
and your friends. When signed in with Google+,
you’ll find personal results and profiles of
people you know or follow. You can even
expand your world by discovering people
related to your search."

20. How to get +1's
Outside of Google+
Add +1 Button to Website
Include +1 Button with all Content
Include +1 in E-Mail Marketing
Encourage users to share on Google+

21. How to get bigger & better.
- Try new things.
- Learn from others' mistakes.
- Be bold.
- Be authentic.
- Network.

22. How to find me + more.
Google me!

23. Me In Social Media
Google+: Peter G McDermott
Twitter @petergmcdermott
Facebook.com/petergmcdermott
YouTube.com/petergmcdermott
Pinterest.com/petergmcdermott

24. Questions?