Behavioural Economics is the study of how people make decisions. It recognises that people have a natural predisposition to reduce time and effort spent on the decision making process thousand of times every day. People rely on shortcuts to make more efficient decisions. These shortcuts are prone to biases - systematic patterns that influence human judgment and behaviours. If you are aware of these biases, understand them and can adapt them for your purpose, they will enable you to use them to your advantage. This deck summarises the most significant biases and describes their effect.

1. The A - Z of
Cognitive Biases