Business success does not mean social success. We need to look at the world in a very different way. This series of slides shows the MDIA perspective where people are at the center, a sustainable environment is important, and organizations provide an efficient way of achieving the best possible results. Tag

1. 02:45 PM
peterbnyc@gmail.com
www.truevaluemetrics.org
MULTI DIMENSION IMPACT ACCOUNTING (MDIA)
A Different Perspective
on the World
@truevaluemetric

2. 02:45 PM
MULTI DIMENSION IMPACT ACCOUNTING (MDIA)
The idea that what is good for business
is good for society is fundamentally wrong.
C:TVMwebsiteWebsiteTrueValueMetricsOrgTVM-papersMDIA-DiagramsMDIA-Pres-B-A-Different-Perspective-of-the-World-140517.ppt
Business Success -v- Social Success

3. 02:45 PM
MULTI DIMENSION IMPACT ACCOUNTING (MDIA)
The idea that what is good for business
is good for society is fundamentally wrong.
This may have been a reasonable proxy
for improved quality of life and standard
of living in the past … but that past ended
about 40 years ago.
Business Success -v- Social Success
C:TVMwebsiteWebsiteTrueValueMetricsOrgTVM-papersMDIA-DiagramsMDIA-Pres-B-A-Different-Perspective-of-the-World-140517.ppt

4. 02:45 PM
MULTI DIMENSION IMPACT ACCOUNTING (MDIA)
LABOR … because of improved labor productivity,
more production is possible with less labor, and
with less labor the role of labor in delivering quality
of life and standard of living is diminished.
We need to look at the world in a very different way
C:TVMwebsiteWebsiteTrueValueMetricsOrgTVM-papersMDIA-DiagramsMDIA-Pres-B-A-Different-Perspective-of-the-World-140517.ppt

5. 02:45 PM
MULTI DIMENSION IMPACT ACCOUNTING (MDIA)
LABOR … because of improved labor productivity,
more production is possible with less labor, and
with less labor the role of labor in delivering quality
of life and standard of living is diminished.
With more productivity PEOPLE should be having
a better quality of life than ever before.
This will only happen when the 'business model'
has people at the center and not profit.
See the Johnson and Johnson business 'credo'
We need to look at the world in a very different way
C:TVMwebsiteWebsiteTrueValueMetricsOrgTVM-papersMDIA-DiagramsMDIA-Pres-B-A-Different-Perspective-of-the-World-140517.ppt

6. 02:45 PM
MULTI DIMENSION IMPACT ACCOUNTING (MDIA)
The Johnson and Johnson Credo.
Some things are written in stone …
We need to look at the world in a very different way
C:TVMwebsiteWebsiteTrueValueMetricsOrgTVM-papersMDIA-DiagramsMDIA-Pres-B-A-Different-Perspective-of-the-World-140517.ppt

7. 02:45 PM
MULTI DIMENSION IMPACT ACCOUNTING (MDIA)
The Johnson and Johnson Credo.
EXTRACTS:
'We are responsible to the doctors, nurses and patients, to mothers
and fathers and all others who use our products and services …
'We are responsible to our employees …
'We are responsible to the communities in which we live and work …
'Our final responsibility is to our stockholders …
This was written in 1943 just before the company went public!
We need to look at the world in a very different way
C:TVMwebsiteWebsiteTrueValueMetricsOrgTVM-papersMDIA-DiagramsMDIA-Pres-B-A-Different-Perspective-of-the-World-140517.ppt

8. 02:45 PM
MULTI DIMENSION IMPACT ACCOUNTING (MDIA)
COMMUNITY … because of technology it has been
possible to have globalization, and the role of the
local community has been diminished. This has had
a detrimental impact on quality of life.
We need to look at the world in a very different way
C:TVMwebsiteWebsiteTrueValueMetricsOrgTVM-papersMDIA-DiagramsMDIA-Pres-B-A-Different-Perspective-of-the-World-140517.ppt

9. 02:45 PM
MULTI DIMENSION IMPACT ACCOUNTING (MDIA)
COMMUNITY … because of technology it has been
possible to have globalization, and the role of the
local community has been diminished. This has had
a detrimental impact on quality of life.
When issues like energy use are taken into account,
some of advantages of technology and globalization
are no longer positive.
We need to look at the world in a very different way
C:TVMwebsiteWebsiteTrueValueMetricsOrgTVM-papersMDIA-DiagramsMDIA-Pres-B-A-Different-Perspective-of-the-World-140517.ppt

10. 02:45 PM
MULTI DIMENSION IMPACT ACCOUNTING (MDIA)
COMMUNITY … because of technology it has been
possible to have globalization, and the role of the
local community has been diminished. This has had
a detrimental impact on quality of life.
When issues like energy use are taken into account,
some of advantages of technology and globalization
are no longer positive.
When there is a local business payroll, the benefits
in the community are a multiple of the payroll. This
is sometimes referred to as the 'local multiplier'
We need to look at the world in a very different way
C:TVMwebsiteWebsiteTrueValueMetricsOrgTVM-papersMDIA-DiagramsMDIA-Pres-B-A-Different-Perspective-of-the-World-140517.ppt

11. 02:45 PM
MULTI DIMENSION IMPACT ACCOUNTING (MDIA)
CONSUMPTION … poor people move up the socio-
economic ladder when they are able to earn enough
to buy things and consume more.
There is a point where more consumption has
relatively little impact on quality of life.
We need to look at the world in a very different way
C:TVMwebsiteWebsiteTrueValueMetricsOrgTVM-papersMDIA-DiagramsMDIA-Pres-B-A-Different-Perspective-of-the-World-140517.ppt

12. 02:45 PM
MULTI DIMENSION IMPACT ACCOUNTING (MDIA)
CONSUMPTION … poor people move up the socio-
economic ladder when they are able to earn enough
to buy things and consume more.
There is a point where more consumption has
relatively little impact on quality of life.
There is more and more consumption, not because
it is needed to improve quality of life but because
the dominant corporate business model is based
on more and more sales to produce more and
more profit.
We need to look at the world in a very different way
C:TVMwebsiteWebsiteTrueValueMetricsOrgTVM-papersMDIA-DiagramsMDIA-Pres-B-A-Different-Perspective-of-the-World-140517.ppt

13. 02:45 PM
MULTI DIMENSION IMPACT ACCOUNTING (MDIA)
CONSUMPTION … poor people move up the socio-
economic ladder when they are able to earn enough
to buy things and consume more.
There is a point where more consumption has
relatively little impact on quality of life.
There is more and more consumption, not because
it is needed to improve quality of life but because
the dominant corporate business model is based
on more and more sales to produce more and
more profit.
Whether or not this improves quality of life is of
no concern to most business organizations and
investors.
We need to look at the world in a very different way
C:TVMwebsiteWebsiteTrueValueMetricsOrgTVM-papersMDIA-DiagramsMDIA-Pres-B-A-Different-Perspective-of-the-World-140517.ppt

14. 02:45 PM
MULTI DIMENSION IMPACT ACCOUNTING (MDIA)
PRODUCTS … it is products and services that are
the 'links' that are the modern economy.
We need to look at the world in a very different way
C:TVMwebsiteWebsiteTrueValueMetricsOrgTVM-papersMDIA-DiagramsMDIA-Pres-B-A-Different-Perspective-of-the-World-140517.ppt

15. 02:45 PM
MULTI DIMENSION IMPACT ACCOUNTING (MDIA)
PRODUCTS … it is products and services that are
the 'links' that are the modern economy.
●
Products go around the globe … in the supply chain.
●
Products get used around the globe
●
Products become waste and pollute the globe
We need to look at the world in a very different way
C:TVMwebsiteWebsiteTrueValueMetricsOrgTVM-papersMDIA-DiagramsMDIA-Pres-B-A-Different-Perspective-of-the-World-140517.ppt

16. 02:45 PM
MULTI DIMENSION IMPACT ACCOUNTING (MDIA)
PRODUCTS … it is products and services that are
the 'links' that are the modern economy.
●
Products go around the globe … in the supply chain.
●
Products get used around the globe
●
Products become waste and pollute the globe
Products are the 'node' where decisions are made
about 'to buy or not to buy' and 'to use or not to use'
We need to look at the world in a very different way
C:TVMwebsiteWebsiteTrueValueMetricsOrgTVM-papersMDIA-DiagramsMDIA-Pres-B-A-Different-Perspective-of-the-World-140517.ppt

17. 02:45 PM
MULTI DIMENSION IMPACT ACCOUNTING (MDIA)
PRODUCTS … it is products and services that are
the 'links' that are the modern economy.
●
Products go around the globe … in the supply chain.
●
Products get used around the globe
●
Products become waste and pollute the globe
Products are the 'node' where decisions are made
about 'to buy or not to buy' and 'to use or not to use'
Products are used as raw materials for production
and become finished goods for sale.
We need to look at the world in a very different way
C:TVMwebsiteWebsiteTrueValueMetricsOrgTVM-papersMDIA-DiagramsMDIA-Pres-B-A-Different-Perspective-of-the-World-140517.ppt

18. 02:45 PM
MULTI DIMENSION IMPACT ACCOUNTING (MDIA)
ECOLOGICAL SERVICES … the things that go on
in nature that are absolutely vital to the survival of
living things on this planet.
Without these, life would disappear.
These services are under stress. The environment
is in the process of changing far faster than at any
time in history … geological history, that is.
These services are ignored in conventional metrics,
both financial and economic. They must be taken
into account.
We need to look at the world in a very different way
C:TVMwebsiteWebsiteTrueValueMetricsOrgTVM-papersMDIA-DiagramsMDIA-Pres-B-A-Different-Perspective-of-the-World-140517.ppt

19. 02:45 PM
MULTI DIMENSION IMPACT ACCOUNTING (MDIA)
May 2014
QUESTIONS? FEEDBACK?
peterbnyc@gmail.com
www.truevaluemetrics.org
@truevaluemetric
C:TVMwebsiteWebsiteTrueValueMetricsOrgTVM-papersMDIA-DiagramsMDIA-Pres-B-A-Different-Perspective-of-the-World-140517.ppt