Wow or Woe Peter Brewer Hayley Mitchell
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Peter Brewer talks Wow in Real Estate
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Wow or Woe Peter Brewer Hayley Mitchell
- 1. “SHIFTING OUR ANALOGUE BRAINS TO A DIGITAL WORLD”
- 2. PETER BREWER ▸ Licensed Real Estate Agent ▸ Digital Media Specialist - Real Estate ▸ REIQ Chairman ▸ Inman Ambassador ▸ Nerd
- 3. PETER BREWER THE WOW FACTOR TRANSFORM AVERAGE EXPERIENCES INTO EXTRAORDINARY EXPERIENCES
- 9. WHAT ARE THE MOST DANGEROUS WORDS YOU HEAR IN ANY BUSINESS TODAY?
- 10. “That’s the way we’ve always done it around here!”
- 11. BUT THE WORLD IS CHANGING.
- 15. TEXT Preview of Room 3 weeks Prior Sat with us on Check-in Escorted to the Room Mini Bar included Poolside Drinks and Nibbles Wifi Included Free Champagne Snacks Included Rock Star Service Rang Ahead - Next Hotel WOW!
- 17. “OUR CUSTOMERS AREN’T JUST BENCHMARKING US AGAINST THEIR LAST REAL ESTATE EXPERIENCE. THEY’RE BENCHMARKING US AGAINST EVERY HOTEL, RESTAURANT, AND TRAVEL EXPERIENCE THEY ENCOUNTER.” Steve Carroll
- 18. WHEN’S THE LAST TIME YOU WENT
- 19. WHEN’S THE LAST TIME YOU MADE SOMEONE ELSE GO
- 20. MY BELIEF? OUR INDUSTRY HAS A SERVICE ISSUE
- 22. At least they were honest…!
- 23. XXXXXXXXXX XXXXXXXX Sets Benchmark FOR SUCCESS! — About W You may already have met W – he operates an up-front, in-your-face marketing strategy which boils down to once met, never forgotten. It could be you’ve opened the door to him already – he pounds the streets each and every week day, knocking on doors and making initial contact with potential future clients. W ’s policy is to proactively ask members of the public when they intend to sell their home – and once you’ve met this tall, XXXXXX, former XXXXXX XXXXXXX, he’ll probably be top of mind to make a real estate connection. He wants to be your estate agent of choice before you have even decided to sell. After driving a xxxxx cab for xx years,W decided to travel the world, ended up in XXXXXXXX, where he met his wife, XXX , a XXXX XXXXXXXX and (to his own surprise)settled down. The birth of his son, in XXXX, underlined his need to support a family and for four years he operated a xxxxxxxxxx XXXXXXXXXXX After he moved to XXXXX in 2001, he saw an XXXXXXX ad and stayed with the company for more than four years. He then spent several years as the principal of another agency before moving back to XXXXXXXXXX in December XXXX. “I wanted to come back because I knew I would have access to the majority of the sales, the listings and the buyers in the area,” he declared. W ‘s success revolves around giving regular feedback to vendor and buyer, being consultative and empathetic and ensuring there is an open dialogue. And he believes that only by covering as much ground as possible can he build up his stock levels. “You've just got to get known to earn repeat and referral business,” he explained. “Walking the streets keeps me fit, gives me a tan and allows me to create opportunities.”
- 24. W
- 25. W
- 26. 63%
- 27. MORE THAN EVER, WE NEED TO PROVE OUR VALUE
- 28. #MPOD
- 31. VIRGIN REAL ESTATE ▸ Tiered levels of service - Economy - Premium - Business ▸ Choice of Cheap and Cheerful vs Burger with the lot ▸ Rewards Program for Loyal Customers ▸ Share other Virgin company databases - 7 Million Australians ▸ Dynamic pricing - Dearer in Spring - Cheaper off-peak ▸ Genuine Wealth Creation and Asset Management ▸ VR Kiosks in Shopping Centres ▸ Video quotes - Video maintenance inspections
- 32. IF BRANSON CAME TO YOUR TOWN, WHAT WOULD YOU CHANGE ABOUT YOUR BUSINESS TODAY?
- 33. WHAT’S YOUR #MPOD? How would I know that?..
- 34. LET’S SPLIT INTO TEAMS Workshop Time!
- 35. $1200 per week 10% $6,000 per annum Why would I choose you?
- 37. If the answer doesn’t relate to an OUTSTANDING experience, incredible tech, or something dynamic you bring, then… You’re just the same as everyone else.
- 38. What do I think the answer is? ‣Exceptional Marketing - High Level Community Engagement ‣Magnificent Communication ‣Genuine Wealth Creation Management ‣Video Testimonials of Other People Like Me ‣Unrivalled Moments Of WOW ‣Creative Fee Model (if you’re game) (not cheaper!) ‣Anything that makes the process faster, simpler, and more personalised
- 39. SO MUCH MISSED OPPORTUNITY!
- 40. WHAT INFLUENCES A PROPERTY MARKET? A QUESTION FOR YOU:
- 41. MARKETS ARE INFLUENCED BY: ‣ Supply and Demand ‣ Interest Rates ‣ Government Policy ‣ Consumer Confidence ‣ Technology ‣ New Entrants ‣ Price ‣ Value ‣ New Opportunities
- 42. CAN WE INFLUENCE MARKETS?
- 45. HOW DO YOU INFLUENCE YOUR MARKET?
- 46. START BY HELPING PEOPLE UNDERSTAND THE PROCESS
- 48. THIS IS MORE LIKE IT…
- 49. HOW ARE YOU HELPING PEOPLE UNDERSTAND THE PROCESS?
- 52. IN THE ABSENCE OF ‘WOW, YOU’RE ALL JUST ANOTHER 8% SOSDD Confucius say:
- 53. How do you surprise/delight your clients? How do you help explain the process?
- 55. Raine and Horne Toowoomba
- 56. Raine and Horne Toowoomba
- 57. Raine and Horne Toowoomba
- 58. LET’S SPLIT INTO TEAMS 300 v 1.5 How else could we use video? Quotes from tradies? Applications from Tenants Video Inspections ? ?
- 59. What do I think the answer is? ‣Exceptional Marketing - High Level Community Engagement ‣Magnificent Communication ‣Genuine Wealth Creation Management ‣Video Testimonials of Other People Like Me ‣Unrivalled Moments Of WOW ‣Creative Fee Model (if you’re game) (not cheaper!) ‣Anything that makes the process faster, simpler, and more personalised Sound familiar yet?
- 60. 90% OF SELLERS SAID ON SETTLEMENT THEY’D USE THE SAME REAL ESTATE AGENT AGAIN… YET 90% ULTIMATELY DIDN’T.. source getkeep.net Communication
- 61. “WE NEVER HEARD FROM THEM AGAIN” “HE LEFT A BOTTLE OF CHEAP CHAMPAGNE AT RECEPTION” “SHE SAID SHE’D CALL US. SHE DIDN’T” Consumers
- 62. YOU HAVE TO DISRUPT THE DISRUPTORS.
- 64. So, let’s commit that we will deliver/have: ‣Exceptional Marketing - High Level Community Engagement ‣Magnificent Communication ‣Genuine Wealth Creation Management ‣Video Testimonials of Other People Like Me ‣Unrivalled Moments Of WOW ‣Creative Fee Model (if you’re game) (not cheaper!) ‣Anything that makes the process faster, simpler, and more personalised
- 66. DAVE SKOW - WAGGA Video Community Radio Database Growth of Mgmts
- 68. JOSH HART - LAUNCESTON Video Community FAQ’s Effective use of Social Media
- 69. DANIEL LEE
- 70. DANIEL LEE
- 71. DANIEL LEE
- 73. BRETT ANDREASSEN
- 75. MARK MCGILL Records Contacts In Detail Communicates regularly-not just email spam Provides Relevant Information **Listing Presentation Gold**
- 77. TEXT Mark McGill Client Appreciation Event
- 79. IT’S YOUR DECISION. WHICH WILL YOU CHOOSE - AVERAGE OR EXTRAORDINARY?
- 81. PETER BREWER PETER@THATPETERBREWER.COM 0417 630 962 thatpeterbrewer.com/reiqroadshow