This document discusses Wikipedia and why it matters. It notes that Wikipedia is the 5th most visited website and 1st most visited for content. It is available in many languages and draws traffic from search engines. The document then discusses how Wikipedia is different from traditional publications in that it has no centralized control, independent language editions, and allows anonymous contributions. It suggests thinking of Wikipedia as a publishing platform rather than a single publication. It emphasizes that Wikipedia is endless, with many articles related to universities, and that students and faculty already contribute. The document provides tips for developing a strategy to accomplish changes to university articles on Wikipedia, such as using discussion pages, disclosing connections, and learning core policies.

1. Engaging with Wikipedia Pete Forsyth Wiki Strategies Web: www.wikistrategies.net Twitter: @wikistrategies

2. Wikipedia Matters

4. #1 most-read content-focused web site

5. Available in hundreds of languages (English, French, Italian, German…)

7. Provides content that is used on Facebook

8. Increasingly trusted by academics, journalists Wikipedia Matters

9. … …

10. Wikipedia content on Facebook

11. Wikipedia performs on Google

14. Different language editions are largely independent

16. Inconsistent interpretation, application, enforcement of policies

17. Many contributors are proud to be anonymous

19. Wikipedia is Endless

21. History of…

22. Biographies of founders, presidents, professors

23. Famous discoveries

24. …

25. Wikipedia is Endless

31. You don’t want to become full-time Wikipedians

33. You don’t want to become full-time Wikipedians You need a strategy.

34. Wikipedia’s Main Buttons

39. Warning Banners

40. Featured Article comparison

41. Featured Article comparison See this page for links to the 20 best university articles, and links to all articles about Swiss universities: http://enwp.org/User:Peteforsyth/Universities

42. Strategic Goals Two suggestions: 1. Article reflects a “serious” institution 2. Build internal capacity

45. A helpful lead section?

46. A logo and/or useful infobox?

47. No typos?

50. A professor is caught editing Wikipedia inappropriately

51. Your Wikipedia article is deleted

53. Clearly disclose your connection to university

54. Be familiar with core policies: [[ WP:5P ]]

55. Be familiar with Featured Article criteria: [[ WP:FACR ]]

57. Use citations

58. Ask other editors for help!

60. Wikimedia Switzerland : www.wikimedia.ch

61. Online resources : bookshelf.wikimedia.org

62. WikiProjects : [[ WP:UNIVERSITIES ]]

63. Ambassadors : [[ WP:AMBASSADOR ]]

65. http://commons.wikimedia.org/wiki/File:Mouse-cursor-hand-pointer.svg

66. Lane Hartwell: http://enwp.org/commons:File:Wikimedia_Foundation_Pete_Forsyth.jpg