1. PERSONA 7
BEAUTY, COLOR, PERCISION, EDUCATION

2. PROFILE
•
AS A YOUNG GIRL, I MADE A GARBAGE PILE OF BARBIES (ALL WITH STYLISH
HAIRCUTS) THAT WERE NO LONGER OF USE, PRECISELY DUE TO THE FACT THAT
THEY HADN‟T ANY HAIR LEFT. THE EXCITEMENT OF RECEIVING A BARBIE AS A
GIFT WAS A GREAT OPPORTUNITY TO SEE WHAT NEW ASYMETRICAL (PARTLY
PURPOSEFUL) CUT I COULD CREATE. WITH THIS BEING SAID, I KNEW AT A YOUNG
AGE I WOULD BECOME A COSMETOLOGIST. HOWEVER, I WAS ALWAYS AWARE OF
THE STEREOTYPE OF A “HAIRDRESSER” AND AFTER A MOMENT‟S THOUGHT, I
SAID TO MYSELF, “WELL, AT LEAST I‟M BLONDE MOST OF THE TIME…I COULD FIT.”
ALWAYS KEEP THEM GUESSING IS PROBABLY A GREAT MARKETING STRATEGY.
THEREFORE, BEGAN THE QUEST TO BECOME THE MOST EDUCATED AND SKILLED
HAIRDRESSER (AND MOST UNIQUE) IN UTAH.

3. PROFILE
•
I HAVE BEEN A COSMETOLOGIST FOR 13 YEARS. I AM A LICENSED COSMETOLOGY
INSTRUCTOR AND HAVE EDUCATED FOR MARINELLO AND PAUL MITCHELL. I HAVE
ATTENDED NUMEROUS CONTINUING EDUCATION CLASSES AND WAS THE MAKE
UP SPECIALIST FOR PAUL MITCHELL OGDEN, TRAINING UNDER PAUL MITCHELL‟S
ORIGINAL MAKE UP ARTIST. I ALSO HAVE A BSA DEGREE IN COMMUICATIONS WITH
A EMPHASIS IN PUBLIC RELATIONS/ ADVERTISING. (I ALMOST SOUND QUALIFIED)
MOST IMPORTANTLY, MY GREATEST QUALIFICATION IS MY LOVE AND PASSION
FOR THE INDUSTRY AND WHAT I DO. I MAKE PEOPLE FEEL BETTER AND LOVE
THEMSELVES AGAIN IN A MATTER OF HOURS AND SOMETIMES MINUTES WHILE
CREATING ART. I HAVE GAINED A GREAT KNOWLEDGE OF COLOR THEORY,
CHEMISTRY AND GEOMETRY AND LOVE TO SHARE THIS KNOWLEDGE WITH
OTHERS. PEOPLE ARE BEAUTIFUL AND WE SPEND TOO MUCH TIME HIDING
UNDER A PERSONA. THAT IS WHY I DO THIS.

4. COLOR
•
NEVER WERE THE TIMES WHEN
YOU PICKED UP A BOX OF BRIGHT
RED HAIR COLOR AND PUT IT ON
YOUR ALREADY TINTED BLACK
HAIR, AND IT TURNED OUT JUST
LIKE THE PICTURE OF THE PHOTO
SHOPPED MODEL ON THE BOX.
WHAT HAPPENED? I DID EXACTLY
WHAT IT SAID!!!

5. LET ME HELP YOU
MAYBE THIS…
OR PERHAPS THIS….

6. NEWS TO ALL: HAIR IS ALREADY DEAD ONCE IT LEAVES THE
FOLLICLE OR ELSE THAT FLAT IRON WOULD HURT REAL, REAL
BAD SO LOGIC WOULD TELL US THAT YOU CAN‟T USUALLY
BRING SOMETHING THAT IS DEAD BACK TO LIFE SO LET‟S KEEP
WHAT WE GOT INTACT, ALRIGHT?
I GOT THIS…
I HAVE EXTENSIVE TRAINING IN COLOR THEORY. LET ME FIND
YOUR NATURAL LEVEL AND SKIN TONE AS WELL AS FACE
SHAPE AND WE WILL COME UP WITH A CUSTOMIZED LOOK
THAT PORTRAYS WHO YOU ARE, WHAT YOU ARE ABOUT, FITS
YOUR LIFESTYLE AND SHOWCASES YOUR BEAUTY. LET‟S TALK
BUDGET FIRST AND PUT ALL YOUR CARES AT EASE SO THAT
YOU CAN ENJOY YOUR COLOR SERVICE AND NOT BE
STRESSED ABOUT SURPRISE COSTS AT THE END. BE ASSURED
THAT YOU WILL LEAVE LOOKING LIKE THE BEAUTY YOU ARE
AND NOT SOME GIRL ON A BOX. I HAVE FULL CONFIDENCE IN
MY ABILITY WITH COLOR CORRECTIONS AND COLOR REMOVAL
WHILE NOT PERFORMING SERVICES THAT WILL COMPROMISE
THE HEALTH AND INTEGRITY OF YOUR HAIR.

7. COLOR SERVICES
•
ALL OVER COLOR
•
HIGHLIGHT AND LOWLIGHTS
•
SHADOW BOX OR BLOCK COLOR
•
MELTS OR OMBRES
•
GRAY COVERAGE AND BLENDING
•
COLOR CORRECTION
•
COLOR REMOVAL
•
EYE BROW TINT MATCHING

8. CUTS
A CLIENT COMES IN AND SAYS, “ I
WANT TO HAVE JENNIFER ANISTON‟S
HAIRCUT.” I AGREE THAT WE WOULD
ALL WANT HER AMAZING HAIR AT
TIMES BUT WE FORGET THAT WE ALL
HAVE AMAZING HAIR..IT IS HOW WE
UTILILIZE OUR TEXTURE, DENSITY
AND WAVE PATTERN THAT ALLOW US
TO HAVE THE „PERFECT‟ CUT.

9. CUTTING SERVICES
•
WOMAN CUTS
•
MALE BARBER CUTS AND FADES
•
FADE DESIGNS
•
KIDS CUTS
•
FRINGE OR BANG CUTS
•
RAZOR CUTS
•
TEXTURIZING
•
EYEBROW TRIM AND SHAPING
•
MOUSTACHE AND BEARD TRIMS
•
ALL CUTS CUSTOMIZED TO YOUR UNIQUE
FACE SHAPE AND LIFE STYLE

10. MAKE UP
NATURAL
AVANTE GARDE

11. CUSTOMIZED
CONSULTATION
•
MAKE UP APPOINTMENTS ARE USUALLY
MADE FOR SPECIAL EVENTS AND
OCCASIONS. I ALSO OFFER MAKE UP
KNOWLEDGE AND TRAINING FOR THE
NOVICE OR BEGINNER. I ENJOY HELPING
YOUNG TEENS LEARN HOW TO APPLY MAKE
UP FOR THE FIRST TIME SO THAT THEY DO
NOT LOOK LIKE THEY ARE 20 RATHER THAN
13 YEARS OLD. I ENJOY MAKING A BRIDE HER
MOST BEATIFUL ON HER SPECIAL DAY. I LIKE
THE ENERGY OF PROM NIGHT AND PUTTING
THE FINISHING TOUCHES ON WITH MAKE UP.
I ALSO LIKE DOING CREATIVE AVANTE GARDE
LOOKS FOR PARTIES OR THEMED EVENTS.

12. MAKE UP SERVICES
•
MAKE UP FOR BEGINNERS
•
BRIDAL AND BRIDAL PARTY
•
AVANTE GUARDE
•
SKIN AND COLOR EVALUATIONS & TUTORIAL
•
SIMPLY BEAUTIFUL MAKE UP APPLICATION

13. FAV PRODUCTS
•
HOW MANY PRODUCTS ARE UNDER YOUR SINK? HOW MANY DO YOU USE? HOW OFTEN
DID YOUR STYLIST OR MAKE UP ARTIST GIVE YOU EXACTLY THE LOOK THAT YOU
WANTED AND YOU BOUGHT EVERYTHING THAT HE/SHE USED ON YOUR HAIR AND YOU
COULD SIMPLY NOT RECREATE THE SAME LOOK AT HOME? HOW FRUSTRATING!!!! I AM
HERE TO GIVE MY OPINION AS A PROFESSIONAL ON HAIR AND MAKE UP PRODUCTS. FOR
THE SAKE OF VIRGIN EARS I WILL KEEP MY PASSIONATE COMMENTARY OUT OF IT  I
HAVE BEEN TO SO MANY PK CLASSES (PRODUCT KNOWLEDGE CLASSES) AND EACH
TRIES TO PREACH THAT THEY HAVE A PRODUCT THAT IS THE BEST FOR EVERY TYPE AND
TEXTURE OF HAIR AND EVERY SKIN TYPE AND IN MY EXPERIENCE THAT JUST IS NOT THE
CASE.
•
WHEN A CLIENT IS IN MY CHAIR, THEY WILL EXPERIENCE MANY PRODUCT LINES THAT
ARE CUSTOMIZED TO THEIR HAIR AND LIFESTYLE NEEDS. ON THE FOLLOWING SLIDE IS A
LIST OF SOME OF MY FAVORITE PRODUCTS BUT PLEASE REMEMBER THAT WHAT WILL
WORK FOR YOUR HAIR NEEDS IS TO BE DISCUSSED WITH A PROFESSIONAL AND IF THEY
ARE DOING THEIR JOB PROPERLY, YOU WILL LEAVE WITH THE CORRECT PRODUCT AND
THE KNOWLEDGE OF HOW TO USE IT.

14. THE BEST
•
DAMP HAIR PRODUCTS/BEFORE HEAT TOOLS
• BUMBLE AND BUMBLE PREP
• PAUL MITCHELL QUICK SLIP (FOR ROUND BRUSHING AND SLICK)
• SEXY HAIR POWDER PLAY
SEBASTIAN WHIPPED CRÈME
• SEBASTIAN THICKEFY FOAM
• HEALTHY SEXY HAIR REINVENT TOP COAT
• IT‟S A 10 MIRACLE TREATMENT

15. THE BEST
•
THERMAL PROTECTION/ STYLING AIDS
• PAUL MITCHELL HOT OFF THE PRESS
• STYLE SEXY HAIR HEAT DEFENSE HOT TOOL SPRAY
• BUMBLE AND BUMBLE STYLING LOTION
• BED HEAD MANIPULATOR
• PAUL MITCHELL MITCH BARBER CLASSIC
• SEBASTIAN MICROFIBRE
• DIVA CURL
• BUMBLE AND BUMBLE TEXTURE CRÈME
• PAUL MITCHELL SPRAY WAX

16. FINISHING
PRODUCTS
•
KENRA 25
•
SEBASTIAN SHAPER
•
SEBASTIAN HALO MIST
•
BUMBLE AND BUMBLE DRY SPUN
•
MATRIX DESIGN SERUM

17. BARBER WORK

18. SHORT CUTS

19. BEFORE AND AFTER

20. MELT OR OMBRE

21. MORE SHORT CUTS

22. PEEK A BOO’S

23. AVANT GARDE MELT

24. SUBTLE
HIGHLIGHTS

25. PROM MAKE UP

26. UP DO

27. SIMPLE CUT

28. CONTACT INFO
•
IF YOU LIVE IN NORTHERN UTAH OR ARE VISITING THE AREA, FEEL FREE TO CALL
OR TEXT FOR AN APPOINTMENT WITH ME.
•
BRANDY MAHOSKEY
•
STYLIST/MAKE UP ARTIST
•
(801)645-1232
•
DARATPINK@GMAIL.COM
WWW.PERSONA7.COM