This document analyzes and summarizes the key design elements of a Channel 4 newspaper advertisement for a documentary called "The Future's Broken". It notes that the tagline plays on the title and picture to capture attention. It also discusses how the broken Channel 4 logo supports the message, and how the striking picture would catch people's eye. Finally, it mentions the inclusion of the air date and time, as well as the documentary maker's name, as conventions it could consider for its own advert design.

1. Channel 4
newspaper advert-
The future’s broken

3. Tagline
The tagline of this documentary is witty and plays on the title of
the documentary title and also the picture used for the main
feature of the newspaper advert. This captures the audience’s
attention and the audience acknowledges the reference to the
topic in the tagline. The tagline itself is also broken up which
supports the message it is trying to get across. In my advert I will
either put a short summary of the programme or a tagline about
the topic.

4. Logo
All Channel 4 adverts have their logo on the
side to give the advert a sense of branding and
a house style. Like the tagline, the picture of the
logo is broken, supporting the message of the
documentary. I will make sure I gave my advert
a sense of branding that fits with Channel 4.

5. Picture
This picture is very striking and would easily catch people’s
attention. The picture below is a picture someone took on the
underground, with this advert displayed on the wall. It is almost
scary, very shocking. I am going to try and get a bold image to
feature on my advert to catch people’s attention.

6. Date line
As with most TV adverts, the date and time the programme is
airing is featured on the advert. This programme is on during
watershed on a weeknight, a school night. It is clearly not suitable
for younger viewers. I give consideration to when I would air my
programme, as it needs to be a time that all viewers would watch it
as the topic concerns people of all ages. One convention on this
advert that is not on all Channel 4 adverts is the documentary
maker’s name is on it, which is something I could consider
including.

7. Name of the documentary
The name of the documentary is reflected in the
feature image, as the picture is a shattered mirror. This
name is not a play on the topic of the
documentary, but is short and easy for word of mouth
marketing. I will keep the name of my
documentary short for this purpose.