With this presentation, explore the consequences of objectifying women in advertisements. So if next time, someone says, 'It's not a significant topic' or 'It happens', answer them hard. PerfumeCrush.com has raised it's voice. Join us at facebook.com/NOWthecause.

1. By
PerfumeCrush.com

2. • Sexual objectification is the experience of being treated as bodies
• Objectified women are treated as bodies that exist for the use and
pleasure of others
• The body parts in this case represent the woman in particular

3. • Enables:
– Employment discrimination
– Sexual violence
– Trivialization of women’s work and accomplishments

4. • Shame
– Only 1 in 40,000 women meets the requirements for the size and shape of ideal
woman
– Comparing the actual body to the ideal body is a recipe for shame
• Self-consciousness
– Created when women internalize the observer’s perspective of their bodies
– Women may worry about how they look when doing activities that require
movements that draw attention to the body, as this increases the potential for
objectification

5. • Anxiety
– Being female in a culture that objectifies women creates many
opportunities to feel anxiety
– Concerns for checking and adjusting one’s appearance cause
appearance anxiety
– Since sexual onjectifi9cation is a key component of sexual
violence, women must be more attentive to the potential of
sexually motivated bodily harm – which leads to anxiety

6. • Visual Media portrays women as if their bodies are capable of
representing them
• Dominant while male culture controls these images
• These images have become a part of our culture and are unavoidable
• They affect all women in some way

7. • Advertisements show males looking directly at their female partner
more often than the reverse
• Men tend to be portrayed in advertisement with an emphasis on the
head and face, while women tend to be portrayed with an emphasis
on the body

8. • Most of the existing literature about the objectification of women
focuses on white middle-class girls and women, overlooking
diversity
• Examining the different ways in which women of color are depicted in
advertisement is important, as not all women experience, and
therefore respond to, sexual objectification in the same way

9. PerfumeCrush.com has raised its voice against
OBJECTIFICATION of Women
with the campaign:

10. @facebook.com/NOWtheCause
And together we can bring this
subject to the notice of those
who has been negligent
of its consequences

11. www.perfumecrush.com