Online Marketing – Let’s Do a Check Up

Online Marketing – Let’s
Do a Check Up
Perfect Marketing Equation
© All Rights Reserved.

It’s not rocket-science the world
around you is changing. The
Internet is growing and
expanding.
www.perfectmarketingequation.com © All Rights Reserved.

As it expands, it creates change.
The Internet will create
opportunities – coincidently it will
also end many industries as we
know them.

Some businesses will survive
– some won’t.

The pendulum has swung and
now it’s time to get onboard or
lose money in your business.

My guess is you’re already
leaving some money on the table
by not understanding how online
marketing works.

The largest oversight of most
businesses is the consumer –
the very consumer they
desperately need.

As a business you may want new clients
or customers – but you’re not
acknowledging that the way they
communicate has changed considerably.
You’re from Venus but now your
customer is from Mars.

Will you learn the language so
you can expand your business
and adapt?

Online Marketing – Let’s Set
the Stage

The online marketing world holds many
incredible opportunities to grow your
business. You have many opportunities to
reach your target market like never
before.

No more do you have to run ads
in a newspaper, hope that
someone sees the ad, then wait
for them to call you.

Now, for a fraction of what an ad
costed you can take out an ad on
Facebook for example and tangibly
“see” potential customers connecting
with your business.

Many businesses want to take advantage
of all the wonderful things online
marketing can bring – but they’ve found
that it does take a little elbow grease so
they keep putting it off. Or they try to take
short-cuts.

Here are two very important
points I want to get across:

1. You must get educated in this
process. You have to learn how this
works and how to apply it to your
business. Don’t take short-cuts.

2. You must have a consistent
strategy to see reward. A blog post or
email newsletter here and there
won’t cut it.

Online Marketing – Tough
Questions to Answer

1. Take out your handheld device and
look up your website on the Internet.
What does your visitor see? Do you
realize that over half of people surf the
Internet with their phones?

Ramez Naam was recently asked by
Search Engine Land, “Where do you think
we are heading in terms of search — and
search technology — overall?” His
response was,

“Search is going to be dominated by
mobile. Desktop is still there, but
people are spending more and more
time on mobile.”

“Think about if your content works on a
mobile device — because even if it is
optimized really well and gets to the top of
the search rankings as a result, you’re
kind of screwed if the user can’t interact
with it on a mobile device.”

2. Look at your website from the
consumer’s perspective. Does your
website serve your target market?
Does it welcome them? Does it have
what they need there at hello?

Is it easy to navigate? In the past
businesses built brochure type
websites – those aren’t going to cut it
in today’s world.

Your website needs to be customer
focused and packed with information
that’s aimed right at them if you
expect them to stay.

Your website needs operate much like a
spider web, it needs to pull your target
market in. Also remember you have only a
few seconds to get your target market’s
attention so look at your website while
counting to 3.

3. Do an Internet search to see
where you rank.

Using Chrome as your browser because
it’s used by most searchers type in what a
searcher would if they were looking for
your product or service and see if your
business is in the search.

Now if you do business locally you’ll need
to type in your city. (Be sure that you’re
logged out of your Google account in that
browser otherwise you won’t get a correct
reading.)

4. Time to take a look at your
competition.

If you’re not in that search or even if
you are – who else is there? You
should always know how far ahead
they are of you in the search –
they’re getting business you aren’t.

5. How are you growing your list? If
you grow your list, you grow your
sales, if you grow your sales, you grow
your business. Growing the list is the
number one priority for almost every
business.

Putting it off WILL cost you money.
Putting it off WILL cost you in missed
opportunities! I can’t tell you how many
business owners launch a new product or
write a book and they don’t have a list
developed.

Then they wonder why they struggle! You
should be developing a target list that you
can get your message out to on a regular
basis. Which takes me to number 6…

6. Are you leveraging email
marketing in your business? This
is one of the most powerful
marketing tools in the arsenal and if
you aren’t using it – it IS costing you
money.

7. Are you leveraging pay per click
(PPC) advertising?

Marketing in today’s world is about
growing a tribe. A tribe of people that
are connected with your business or
brand and have interest in what
you’re saying.

A tribe of people that you can serve
and provide them with great services
and information. You can do that so
much faster by leveraging pay per
click advertising.

If you’re not taking advantage of
Facebook advertising or Google paid
ads you’re really missing out. For a
low investment you can receive a
large return.

Are you ready to let go of your old ways
and your old mindset? I hope so. The
quicker you get onboard with online
marketing – the quicker you can start
growing your business! I don’t want you to
be one of those that will be left behind!

If you need some help picking a
niche market I just launched a new
training product that will tell you how
to make that choice step-by-step. It’s
absolutely FREE.
Click here to check it out.

Visit my website for more entrepreneur
training courses.
www.perfectmarketingequation.com

If you’re bootstrapping
a business and need a
roadmap look up my
book, Yanking
Bootstraps, on
Amazon! It’s a short
but powerful read that
will give you strategies
to use right away in
your business.

Connect with me!
Twitter -@thawkbridges
Facebook -
www.facebook.com/TammyHawkBridges

I hope you found this slideshow helpful in your business
please visit me at perfectmarketingequation.com for
marketing training and educational information for
entrepreneurs.
Tammy Hawk-Bridges is an author,
entrepreneur mentor and marketing
strategist. She provides education
and marketing training for
entrepreneurs. Connect with her on
Twitter @thawkbridges.

Online Marketing – Let’s Do a Check Up

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