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Educa&on	
  To	
  Employment	
  
Autumn	
  2013	
  
	
  
Giving	
  ARTS	
  graduates	
  an	
  edge	
  when	
  
they	
  leave	
  university	
  and	
  develop	
  
their	
  careers.	
  	
  

Chris	
  Gilbey	
  OAM	
  
What	
  happens?	
  

WHEN	
  PEOPLE	
  WHO	
  CAN’T	
  THINK,	
  
ARE	
  GIVEN	
  JOBS	
  THEY	
  CAN’T	
  DO?	
  
It	
  can	
  never	
  happen	
  to	
  you,	
  right?	
  	
  

WHY	
  ARE	
  YOU	
  SO	
  DIFFERENT?	
  	
  
A6er	
  all,	
  you	
  have	
  an	
  educa9on!	
  
Unemployed	
  Teacher	
  in	
  UK	
  
Graduate	
  In	
  USA	
  
In	
  the	
  UK:	
  	
  
                                      	
  
•  On	
  24th	
  July	
  2011	
  The	
  Daily	
  Telegraph	
  
   reported:	
  	
  
    –  “Official	
  figures	
  published	
  today	
  showed	
  20	
  per	
  
       cent	
  of	
  ex-­‐students	
  were	
  without	
  work	
  in	
  the	
  
       third	
  quarter	
  of	
  2010	
  	
  
    –  It	
  also	
  emerged	
  that	
  graduate	
  unemployment	
  
       increased	
  faster	
  than	
  the	
  jobless	
  rate	
  among	
  the	
  
       UK	
  as	
  a	
  whole.	
  	
  
    –  Figures	
  suggested	
  more	
  than	
  45	
  students	
  would	
  
       be	
  applying	
  for	
  each	
  graduate	
  job	
  in	
  2011.”	
  
There	
  Is	
  A	
  Reason	
  
Here’s	
  where	
  it	
  leads…	
  
It	
  Impacts	
  You:	
  
In	
  Australia:	
  	
  
•  May	
  2012	
  ABS	
  figures	
  stated:	
  
    	
  
    –  The	
  number	
  of	
  persons	
  looking	
  for	
  full-­‐9me	
  work	
  
         increased	
  6,500	
  (1.5%)	
  to	
  430,000	
  and	
  
    –  The	
  number	
  of	
  persons	
  looking	
  for	
  part-­‐9me	
  work	
  
         increased	
  15,900	
  (9.0%)	
  to	
  192,800.	
  	
  
    	
  
    –  The	
  unemployment	
  rate	
  increased	
  0.2	
  pts	
  to	
  5.1%.	
  The	
  
         male	
  unemployment	
  rate	
  was	
  steady	
  at	
  4.8%	
  and	
  the	
  
         female	
  unemployment	
  rate	
  increased	
  0.3	
  pts	
  to	
  5.5%.	
  	
  
    –  The	
  par9cipa9on	
  rate	
  increased	
  0.3	
  pts	
  to	
  65.5%.	
  	
  
    –  Aggregate	
  monthly	
  hours	
  worked	
  decreased	
  4.7	
  million	
  
         hours	
  to	
  1,627.2	
  million	
  hours.	
  
Meanwhile	
  In	
  China	
  
During	
  my	
  life	
  I	
  have	
  learned	
  a	
  few	
  
     lessons.	
  Here	
  are	
  two…	
  
#1	
  
Your	
  future	
  is	
  in	
  your	
  hands.	
  No	
  
    one	
  else	
  is	
  responsible.	
  
#2	
  
You	
  need	
  to	
  get	
  started	
  on	
  
crea9ng	
  that	
  future	
  yesterday!	
  
What	
  you	
  will	
  do	
  in	
  this	
  course	
  
Think:	
  
University	
  grading	
  is	
  analogue	
  
The	
  real	
  world	
  is	
  digital:	
  




No	
  grades	
  –	
  just	
  a	
  binary	
  decision!	
  
First	
  impressions	
  are	
  best	
  impressions	
  
How	
  do	
  you	
  communicate	
  the	
     Do	
  you	
  understand	
  what	
  your	
  
best	
  “you”	
  you	
  can?	
               target	
  employer	
  needs?	
  
•    Personal	
  branding	
                  •  Where	
  do	
  you	
  want	
  to	
  
•    Your	
  UVP	
                              work?	
  
•    Selling	
  yourself	
                   •  What	
  research	
  have	
  you	
  
•    Perfec9on	
                                done	
  on	
  the	
  industry	
  as	
  a	
  
                                                whole?	
  
•    The	
  Cover	
  Lener	
  
                                             •  What	
  do	
  they	
  really	
  need?	
  	
  
•    The	
  CV	
  
                                             •  How	
  do	
  they	
  hire	
  people?	
  	
  
•    LinkedIn	
  
                                             •  What	
  are	
  their	
  networks?	
  	
  
•    Other	
  social	
  sites	
  
     …and	
  you	
  only	
  have	
  one	
  opportunity	
  
         to	
  make	
  a	
  first	
  impression	
  
Learn	
  How	
  To	
  Build	
  A	
  Bridge	
  




From	
  Learning	
                         Into	
  Employment	
  
By	
  Star9ng	
  At	
  Both	
  Ends	
  Simultaneously	
  
Remember	
  what	
  happens	
  when	
  you	
  
  don’t	
  know	
  what	
  you	
  are	
  doing.	
  	
  
You	
  need	
  to	
  learn	
  to	
  think	
  like	
  your	
  
 customer.	
  Understand	
  how	
  they	
  make	
  
decisions	
  and	
  give	
  them	
  what	
  they	
  want.	
  	
  

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Arts301 autumn 2013 lecture #1

  • 1. Educa&on  To  Employment   Autumn  2013     Giving  ARTS  graduates  an  edge  when   they  leave  university  and  develop   their  careers.     Chris  Gilbey  OAM  
  • 2.
  • 3. What  happens?   WHEN  PEOPLE  WHO  CAN’T  THINK,   ARE  GIVEN  JOBS  THEY  CAN’T  DO?  
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. It  can  never  happen  to  you,  right?     WHY  ARE  YOU  SO  DIFFERENT?    
  • 15. A6er  all,  you  have  an  educa9on!  
  • 18.
  • 19. In  the  UK:       •  On  24th  July  2011  The  Daily  Telegraph   reported:     –  “Official  figures  published  today  showed  20  per   cent  of  ex-­‐students  were  without  work  in  the   third  quarter  of  2010     –  It  also  emerged  that  graduate  unemployment   increased  faster  than  the  jobless  rate  among  the   UK  as  a  whole.     –  Figures  suggested  more  than  45  students  would   be  applying  for  each  graduate  job  in  2011.”  
  • 20. There  Is  A  Reason  
  • 21. Here’s  where  it  leads…  
  • 23. In  Australia:     •  May  2012  ABS  figures  stated:     –  The  number  of  persons  looking  for  full-­‐9me  work   increased  6,500  (1.5%)  to  430,000  and   –  The  number  of  persons  looking  for  part-­‐9me  work   increased  15,900  (9.0%)  to  192,800.       –  The  unemployment  rate  increased  0.2  pts  to  5.1%.  The   male  unemployment  rate  was  steady  at  4.8%  and  the   female  unemployment  rate  increased  0.3  pts  to  5.5%.     –  The  par9cipa9on  rate  increased  0.3  pts  to  65.5%.     –  Aggregate  monthly  hours  worked  decreased  4.7  million   hours  to  1,627.2  million  hours.  
  • 25. During  my  life  I  have  learned  a  few   lessons.  Here  are  two…  
  • 26. #1  
  • 27. Your  future  is  in  your  hands.  No   one  else  is  responsible.  
  • 28. #2  
  • 29. You  need  to  get  started  on   crea9ng  that  future  yesterday!  
  • 30.
  • 31.
  • 32. What  you  will  do  in  this  course  
  • 34. University  grading  is  analogue  
  • 35. The  real  world  is  digital:   No  grades  –  just  a  binary  decision!  
  • 36. First  impressions  are  best  impressions   How  do  you  communicate  the   Do  you  understand  what  your   best  “you”  you  can?   target  employer  needs?   •  Personal  branding   •  Where  do  you  want  to   •  Your  UVP   work?   •  Selling  yourself   •  What  research  have  you   •  Perfec9on   done  on  the  industry  as  a   whole?   •  The  Cover  Lener   •  What  do  they  really  need?     •  The  CV   •  How  do  they  hire  people?     •  LinkedIn   •  What  are  their  networks?     •  Other  social  sites   …and  you  only  have  one  opportunity   to  make  a  first  impression  
  • 37. Learn  How  To  Build  A  Bridge   From  Learning   Into  Employment  
  • 38. By  Star9ng  At  Both  Ends  Simultaneously  
  • 39. Remember  what  happens  when  you   don’t  know  what  you  are  doing.    
  • 40. You  need  to  learn  to  think  like  your   customer.  Understand  how  they  make   decisions  and  give  them  what  they  want.