2. Mission
• To build the best Employee Feedback
system for SMB
• Starting in Tech and modern industries
• Become the standard solution across all
industries over time
3. About us
• Prototyping since 2010
• Founded in March 2011
• 12 People in 4 time zones
• Development HQ in Berlin
• Customer success in Sydney, SF, NYC
• More about us online
5. Pricing structure
• $4 to $6 per employee per month
• 90% of clients use “pay 10 months, get 12”
• No contract, quit anytime, get money back
• ~10% “customer count churn” per year
• negative revenue churn: Many of our clients
grow 20% to 50% per year anyway.
6. Crowded market!
• Large players: Oracle, ADP, SuccessFactors
• Work.com (ex Rypple, now Salesforce)
• Cornerstone On Demand (ex Sonar6)
• 7Geese
• Dozens of smaller competitors
7. Our approach
• Strong focus on usability and design
• Do “the right thing” in customer service
• Very strict hiring process
• Focus on a few core problems to solve
• Listen carefully, and iterate quickly
• Internal transparency and communication
13. Expenses 2013
Careful, this is in Euro!
Bump in December due to late freelancer invoices for Q4 2013
In total we made roughly $875k and spent roughly $650k
15. Midterm roadmap
• Ratings in 360s
• Multiple reviewers in PRs
• OKRs and cascading objectives
• Skills tagging like LinkedIn
• The best staff directory in the world
• Overhaul messaging feature
16. Midterm roadmap 2
• Integrations with Yammer, Workday,
Salesforce, etc to include work results into
reviews easily
• User provisioning with Okta, CA,
OneLogin, Centrify, AppGuru, etc
• Browser-plugin, mobile version (stickyness),
Single-Page App + REST
• Make product even more configurable and
user friendly
17. Never say never, but..
• We’re after the mass market, not after few
big corporates
• No plans to add ATS, Payroll, Onboarding
or Survey features.
• We integrate with market leaders rather
than build “me-too features”
18. Revenue forecast
Assumptions:
• negative revenue churn
• “network effect” and more testimonials
• much better product in general
• more features that evaluators were missing
• improved pre-sales, post-sales and
marketing