Black consumers have changed, but Black culture and Black consumerism continues to be relevant.

1. BLACK !
STILL"
MATTERS"
The Hunter-Miller Group, Inc.!
Recognized Experts in African American Market
Research and Consulting!
.!

2. ONE MARKETER’S WORLDVIEW!
“For whatever reason, marketers often !
like to focus more on women’s differences,!
preferring fine-toothed segmentation and!
consumer algorithms that split hairs !
instead of commonalities that can actually !
be marketed to. We think they’re missing !
the forest for the trees”.!
- Mary Lou Quinlan"
What She’s Not Telling You!
2

3. WHY MARY LOU
MISSED THE TREES!
Mary Lou, marketers and
society believe it is forward
thinking to see beyond ethnicity,
race and culture."
It is not.!
3

4. engagement"
equals"
understanding the
culture"
Culture plays an important role in how
Black Americans perceive themselves, how
others perceive them, and how they connect
with brands."
To reach them, it’s critical to understand
what matters and what doesn’t with
respect to identity and Black culture. "

5. BLACK AMERICA
TODAY. "
IT’S STILL A DIFFERENT
WORLD."

6. • Black Americans have never been a monolith. But they have never been
more different than as they are today."
What Mary Lou
• Civil Rights continues to be a dividing line between two mindsets –
won’t tell you
those who fought for it and those who take it for granted."
• Black Americans are making huge strides in education, politics and
business, while balancing their desire to stay connected with Black
identity and Black culture."
• “Black today” doesn’t totally define Black Millennials. Most are open and
6!
inclusive, yet many still want to congregate in spaces where there are
other Black people like them.!
6

7. • Being a single Black mom no longer means you are a “bad
mom”."
• What Mary Lou are focusing on the importance of good
More Black men
role modeling and being more involved fathers."
won’t tell you
• The Digital Divide is diminishing as Blacks are catching up
with Caucasians in online access and surpassed them with
mobile."
• There are a zillion successful media platforms created by
Blacks for Blacks that support the strong and powerful
7!
Black blogosphere."
BLACK STILL MATTERS" 7