1. Why spend money on SEO/Inbound Marketing?

2. The impact of the web / mobile: APPLE ITUNES - Songs sold on iTunes up 1,169,900% from 2003 - Songs sold on CD's down 60% (source Apple, Nielsen soundscan). Songs sold 11.7 billion vs. 2.8 billion on CD's. AMAZON - Amazon sales up 808% from 1999, 14.9 billion vs. Borders (Borders filed for bankruptcy 2/11). Borders sales, 2.8 billion. (source Bloomberg) TEXTS vs. MAIL - Cell phone text messages up 1,200,243% from 2000, 1.9 trillion. USPS mail volume down 19%, 170 billion. Projected loss fiscal year 2011, USPS is $6 billion. (source: US Postal Service, Informia)

3. These days are over.

4. 1300 Channels and Declining Views.

5. Online TV viewing onupward trajectory…which means viewers CHOOSE programming

6. 40% of U.S. Households Own a DVR 86% Skip the Ads

7. Advertising is Unwanted More people are unsubscribing or sending email to junk folders 200 Million Adults are on the federal “Do Not Call” list (2/3 of all adults) 44% of direct mail is never opened FTC 7/2010, The Guardian 8/2010, EPA.gov 11/2010

8. How people spend their time now:

9. Three Fourths of All Adults Are Online There are 164 million adult internet users in the U.S. and growing One third of adults spend more than 3 hours online every day (two thirds spend over an hour) 87% use search engines (for product research 78%, to get news 75%, to buy products 66%, for social networking 61%, for “how to” information 59%) Pew Research 5/2010, The Media Audit 10/2010

11. Projected-> Source: Forrester’s Interactive Advertising Models (US Only)

12. >>It no longer makes economic sense to send an advertising message to the many, in hopes of persuading the few…<< M. Lawrence Light Former CMO McDonalds

14. Direct Mail

15. Email Blasts

16. Print Ads

17. TV/Radio Ads

18. Trade ShowsInterruption Permission

19. Search Engine Use 34,000 searches are performed on Google every second 57% of internet users search the web every single day 46% of all daily searches are for information on products and services 21% of shoppers used a search engine yesterday 20% are for LOCAL businesses Search Engine Land 2/2010, Marketshare.hitslink.com 10/2010, SRI 10/2010, Pew Research 9/2010, Google 4/2010

20. “Google is the new Yellow Pages.” Hubspot 2011

21. “Ranking high on search engines is no longer optional, it’s critical.” 70% of the search results clicked on are organic, not paid 60% of these organic clicks only on the TOP 3 search results 75% of searchers never scroll past the first page Hubspot 2011, Marketingsherpa 2/2007

22. Google results: Top 3 organic.Where people look is where they click.

23. is now the second largest search engine Over 2,000,000,000 views PER DAY, double all network watching combined Stat Source: sites.google.com/a/pressatgoogle.com/youtube5year

24. Number one search is: “How To ___(your question here)__?” And, take note, people love to watch videos about how to do things.

25. Social networking is #1 online activity... …two years ago, it was Email!

26. Break it down by hour

27. Consumers AreMarketing To Consumers Blogs Social Media Word of Mouth Review Sites From Jay Feitlinger, and AgencySide 2011 -- Image Source: michellebentham.files.wordpress.com

28. Because everyonenow has a voice… Image Source: freakingnews

29. And they’re talking about you anyway! (140,000,000 Tweets per day)

30. 700 Million and Growing Fastest growing demographic in Facebook: 35+ yrs old

31. 78% of people trust recommendations of other consumers. While only 14% of people trust advertisements Nielsen “Truth in Advertising” Research

32. As SEO marketers, we have to think outside the box (the PC that is) Computer/ Laptop TV Gaming Car/ Navigation Out of Home Mobile/ Tablet

33. By Q3 2011, half of all mobile phones will be smartphones. There are 85 million mobile internet users. Nielsen, 2010 eMarketer, 2010 By 2013, there will be more mobile internet users than desktop internet users. Over half the people who own a smartphone use it to help them shop. Morgan Stanley, April 2010 iModerate and Chadwick Martin Bailey, January 2011

34. By 2013, 50% of web traffic will come through mobile devices (IDC). Daily usage of mobile email increased 40% from Nov 09-10 (ComScore) 91% of mobile users consume social media on their device; 71% of desktop users (Ruder Finn) Mobile commerce will equate for well over 10% of purchases by 2015. (ABI Research)

35. 69% Use Mobile ForResearch While Shopping

36. 53% of Facebook Users Play Games And the average player isn’t a 13 yr. old boy, it’s 42 yr. old woman! Source: Lightspeed Research 9/2010

37. American Express offers Facebook game credits as rewards

38. 1-800Flowers offers Facebook game credits as “coupon”

40. Internet Popularity Contest – How Do You Win?

41. Optimize everything to dominate a search

42. Keywords are Key

43. Facebook LinkedIn @PelAbbott Contact Pel:602.314.3477 www.VerticalMeasures.com