Peak Seminar Tania Lang Click Tale
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Tania Lang's presentation on ClickTale at the Peak Usability seminar 6th October 2009 in Brisbane, Australia
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Peak Seminar Tania Lang Click Tale
- 1. ClickTale How to use a new analytics tool to be a fly on your customer’s wall Presenter - Tania Lang 2009
- 2. Metrics tools – Traditional web analytics Some very powerful tools and have their uses but many have their limitations… And of course…
- 3. Limitations Most analyse what happens between pages Can’t always identify which specific link is being clicked on Some tools provide cool features but not comprehensive range of tools
- 5. ClickTale Demonstration Peak Usability website
- 20. So how did we use this information for the Peak Usability website?
- 28. For more information about ClickTale or for pricing details tick the box on your sheet or visit our website http://www.clicktale.com/?a_aid=af84d185&a_bid=ba4db9d1 or click the ClickTale link on our website: www.peakusability.com.au
Notas do Editor
- User privacy - Personally, my main concern with any of these types of tools is protecting users' privacy. One of the big questions I asked ClickTale when investigating their product was how they did this. ClickTale actually have a strict Terms of use and privacy policy that requires ClickTale clients to add text to their privacy policy. This text includes information to enable users to disable if they wish (which I like). See http://www.clicktale.com/privacy.aspx You can observe user behaviour but you cannot get into the user's head and understand what they are thinking, their goals or motivations and why the user behaved in s a certain way. You can only hypothesize what users are thinking. You can't understand the users' context or environment. As all good UX people know, context is really important. Does not offer the same insights as usability testing with real representative users Limited use for dynamic content or forms e.g. AJAX forms. This is a major limitation as many forms are increasing using AJAX for things such as progressive disclosure. I hope they will address this in the future.
- Excellent video session playback feature - like watching a usability test session but in a completely natural environment. I like that you can apply different filters to hone in on particular visitors e.g. visitors from Australia who visited our training pages who spend more then 5 minutes interacting with our website. Scrolling heat maps - great way to really assess if people are scrolling and where their attention focuses. I was amused when I saw visitors to our website gave greater attention to the attractive consultants on our "About us" page. Form analytics - we haven't really used this feature yet as we don't have many forms but I like the idea that you can see which fields are causing users problems and not only which pages users are dropping off but also which specific field. I see a lot of potential for this in improving form conversion rates. Click heatmap - we haven't got a lot of data yet but I like this feature. This is not new and there are other tools around like Crazy Egg. Like many of these tools, I like that you can see specifically which link users are clicking when you have two links to the same target (a limitation we have experienced with Google Analytics). Also like that this feature is integrated with the other metrics tools in one service and not a standalone offering. Actually captures in-page analytics and what the user is doing within the page. Price. As a small consultancy, we have never actually paid for web analytics and have always just trialled tools or used Google Analytics and our hosting company's metrics tools. The price point is something we (and many of our small clients) can afford and for the first time, I am actually paying for analytics tools.
- For pricing information visit: http://www.clicktale.com/?a_aid=af84d185&a_bid=ba4db9d1
- For pricing information visit: http://www.clicktale.com/?a_aid=af84d185&a_bid=ba4db9d1