When your business has outgrown your current managed hosting provider, the logical thing is to search for something better. Change can be difficult and chaotic, but it doesn’t have to be. This webinar focuses on best practices for making your migration from the cloud as pain free as possible, including a discussion on what you need to know and ask of your migration provider to ensure it goes smoothly. As an example of this, we will outline Peak Hosting’s migration process, as well as discuss one of our customer migrations and why they chose to undertake it.

2. Live
Webinar
Slides
• These
slides
were
presented
as
part
of
a
live
webinar
• View
the
live
webinar
on-­‐demand
with
the
link
below
• h:ps://www.brigh:alk.com/r/cV3

3. Agenda
Your
presenter
Problem
statement
8
best
pracFces
to
migrate
effecFvely
Is
it
really
that
easy?
Spoiler:
no
Customer
success
story
MigraFon
technologies
A
li:le
about
Peak
HosFng
Q/A
session
(you
can
post
Q’s
during
the
presentaFon
and
I
will
answer
as
many
as
I
can
at
the
end)

4. 20
years
of
Internet
Plumbing
here
and
here
and
here
and
here
and
here….
Proprietary
and
confiden/al,
not
for
public
distribu/on.

5. Define
NERD:
Kids
named
a@er
RouAng
Protocols
(EGP
&
BGP)
Proprietary
and
confiden/al,
not
for
public
distribu/on.
Next
Two:
TCP
&
UDP
-­‐
Thomas
Crile
&
Ulysses
Danger…

6. What’s
the
big
deal?
Your
business
has
outgrown
your
current
situaFon,
but
you’re
worried
that
the
headache
and
chaos
of
migraFng
isn’t
worth
the
trouble
_______________________________
“MigraFons
represent
60%
of
all
large
enterprise
IT
Projects,
and
only
60%
are
completed
on
Fme”
–
according
to
IDC1
– Meanwhile,
nearly
half
of
enterprise
IT
budgets
are
devoted
to
operaFng
costs,
per
451
Research2
Two
biggest
concerns
that
organizaFons
face
during
data
migraFons:
– Risk
of
downFme
or
extended
downFme
and
impact
to
the
business3
– The
budget
overrun
of
the
migraFon
project3
The
leading
indicator
of
schedule
and
budget
overruns
was
the
team
member
experience
level3
1-­‐
IDC
Storage
and
Data
MigraFon
Services
Overview,
November
2013
2-­‐
InfoPro
Storage
Wave
17,
451
Research,
2013
3-­‐
Reduce
Costs
and
Risks
for
Data
MigraFons,
Hitachi
Data
Systems,
March
2014

7. What
does
a
successful
migraFon
look
like?
Step
1
–
Architect
your
custom
soluFon
Step
2
–
Build,
provision,
and
pre-­‐test
Step
3
–
Move
your
data
to
the
new
system
Step
4
–
Synchronize
your
database
Step
5
–
Migrate
your
DNS
Step
6
–
Implement
your
code
Step
7
–
Test
your
code
with
live
data
Step
8
–
“Flip
the
switch”
with
zero
downFme

8. Step
1
-­‐
Architect
your
custom
soluFon
COMMUNICATING
ONE ON ONE
DEFINING YOUR
GOALS
ARCHITECHTING
ENVIRONMENT
SCALING AS
YOU GROW
The
foundaFon
of
a
rock
solid
system
is
to
custom
design
each
soluFon
at
the
outset
of
the
project

9. Step
2
-­‐
Build,
provision,
&
pre-­‐test
Implement
your
custom
design
and
TEST
TEST
TEST
to
ensure
all
necessary
libraries,
packages,
and
supporFng
sojware
are
installed

10. Step
3:
Move
your
data
to
the
new
system
Internet
OLD
WEB
FIREWALL
LOAD BALANCER
WEB
MIDDLE TIER MIDDLE TIER
DATABASE
SAN
DATABASE
WEB
LOAD BALANCER
FIREWALL
MIDDLE TIER
DATABASE
Environment New Environment
AlwaysUp
SM
SYNC
DATA
SECURE RSYNC
SECURE COPY
Work
with
your
hosFng
provider
to
ensure
the
correct
data
is
idenFfied,
captured,
migrated
and
updated

11. Step
4:
Synchronize
your
database
Internet
OLD
WEB
FIREWALL
LOAD BALANCER
WEB
MIDDLE TIER MIDDLE TIER
DATABASE
SAN
DATABASE
WEB
LOAD BALANCER
FIREWALL
MIDDLE TIER
DATABASE
Environment New Environment
AlwaysUp
SM
SYNC
DATA
MASTER/SLAVE
REPLICATION
OR CLUSTERED
LOG SHIPPING
Ensure
all
appropriate
database
informaFon
is
securely
and
reliably
updated
to
the
new
environment

12. Step
5:
Migrate
your
DNS
Internet
OLD
WEB
FIREWALL
LOAD BALANCER
WEB
MIDDLE TIER MIDDLE TIER
DATABASE
SAN
DATABASE
WEB
LOAD BALANCER
FIREWALL
MIDDLE TIER
DATABASE
Environment New Environment
AlwaysUp
SM
DNS MIGRATION
Internet
OLD
WEB
FIREWALL
LOAD BALANCER
WEB
MIDDLE TIER MIDDLE TIER
DATABASE
SAN
DATABASE
WEB
LOAD BALANCER
FIREWALL
MIDDLE TIER
DATABASE
Environment New Environment
AlwaysUp
SM
Update
your
public
site’s
DNS
records
to
point
to
high
availability
load
balancers,
which
will
then
immediately
redirect
the
connecFon
back
to
your
exisFng
infrastructure

13. Step
6:
Implement
your
code
Internet
OLD
WEB
FIREWALL
LOAD BALANCER
WEB
MIDDLE TIER MIDDLE TIER
DATABASE
SAN
DATABASE
WEB
LOAD BALANCER
FIREWALL
MIDDLE TIER
DATABASE
Environment New Environment
AlwaysUp
SM
YOU IMPLEMENT
YOUR CODE
Implement
your
customized
code
on
your
new
hosFng
plamorm

14. Step
7:
Test
your
live
code
with
live
data
Internet
OLD
WEB
FIREWALL
LOAD BALANCER
WEB
MIDDLE TIER MIDDLE TIER
DATABASE
SAN
DATABASE
WEB
LOAD BALANCER
FIREWALL
MIDDLE TIER
DATABASE
Environment New Environment
AlwaysUp
SM
CONTINUOUS
SYNC
YOUR STAFF
TESTING YOUR CODE
Test
your
real
code,
with
REAL
data,
to
ensure
accuracy
and
completeness
of
the
applicaFon

15. Step
8:
“Flip
the
switch”
with
zero
downFme
Because
the
database
and
data
volumes
have
been
conFnuously
migraFng
updates,
all
data
is
in
real
Fme
and
ready
to
support
customers

16. HA!
No…
The
devil
is
in
the
details
Methodology
is
criFcal
Requires
a
close
working
relaFonship
with
your
provider
So,
is
it
really
that
easy?

17. Success
Story
–
SGN
Leading
cross-­‐plamorm
developer
and
publisher
of
games
on
iOS,
Android,
Facebook
and
the
Web.
SGN
started
with
Amazon
Web
Services
(AWS).
Gaming
can
produce
tremendous
spikes
relaFve
to
exisFng
infrastructure
at
small
scale.
Cloud
services
can
address
this
need
for
elasFcity
without
requiring
a
custom
soluFon.
Titles:

18. $
Success
Story
–
SGN
Results
Performance
increased
100%
Spending
decreased
60%
“As
soon
as
we
migrated,
we
saw
an
immediate
improvement
in
both
cost
and
performance.
We
roughly
doubled
our
total
capacity
while
reducing
our
bill
to
a
third
of
what
it
was
on
Amazon.”
–
Aber
Whitcomb,
CTO
“If
you
can
build
your
own
systems
that
can
handle
elas/city,
you’re
going
to
see
much
beIer
results
in
terms
of
performance,
capacity,
and
costs.”
–
Aber
Whitcomb,
CTO
Results:

19. Success
Story
–
SGN
Challenge
#1
Challenge:
Cloud
Cost
Creep
SoluAon:
Overprovisioning
is
not
the
issue
–
overpaying
is
Benefit:
Predictable
price
for
performance
–
the
more
you
buy,
the
more
you
save
“Our
bill
kept
increasing
and
we
were
seeing
a
creep
in
the
number
of
instances
we
were
using.”
–
Aber
Whitcomb,
CTO
$$
$$
$$
$$

20. Challenge:
$$
per
FLOP
Scaling
Logarithmically
SoluAon:
Architecture
defines
scalability
Benefit:
Moving
from
the
cloud
brought
SGN’s
system
onto
its
own
servers,
eliminaFng
issues
with
scaling
and
mulF-­‐tenancy
Success
Story
–
SGN
Challenge
#2
“Instead
of
having
the
applica/on
spread
out
over
mul/ple
small
instances,
with
larger
servers,
you
can
collapse
all
your
instances
into
a
single
bare-­‐metal
machine
that
gets
you
beIer
I/O
and
more
capacity”
–
Aber
Whitcomb,
CTO
Performance
Spend
>

21. Success
Story
–
SGN
Challenge
#3
Challenge:
Staffing
DistracFon
SoluAon:
Staff
augmentaFon
and
economies
of
scale
Benefit:
Peak
HosFng’s
experts
in
the
17
skills
needed
to
build,
migrate
and
run
a
technical
operaFons
department
meant
SGN
didn’t
need
to
find
and
hire
staff
to
cover
them
“Typically,
the
reason
that
people
don’t
switch
over
even
though
they
know
they’re
overpaying
is
the
opportunity
costs
around
that
migra/on.
But
aNer
some
careful
analysis
on
our
Amazon
bills
and
the
cost
to
performance
and
staffing
ra/os
that
we
would
get
with
Peak,
I
decided
that
it
was
worth
the
effort.”
–
Aber
Whitcomb,
CTO

22. Cloud
Architecture
vs.
Peak
HosFng
Cloud
Architecture
Peak
HosFng

23. MigraFon
technologies
RightScale
– Tool
that
makes
steps
faster
– You
sFll
need
the
steps!
Dockers
– An
open
plamorm
for
distributed
applicaFons
for
developers
and
sysadmins
– If
provider
supports
– Apps
run
within
them

24.
Founded
in
2001
Over
100
data
center
moves
“Everything
but
your
code®”
Dedicated
Private
HosFng
+
Technical
OperaFons
Department
A
li:le
about
Peak
HosFng

25. DedicaFon

26. Experience

27. ARPU

28. Key
takeaways
Steps
to
migraFon
should
always
be
the
same
– It’s
straighmorward
but
not
easy
But
who’s
doing
it?
– Do
you
want
it
to
be
your
problem,
or
someone
else’s?
– Experience
counts
MigraFon
can
be
a
pain,
but
the
long-­‐term
benefits
can
outweigh
the
short-­‐term
cost

29. Q/A
Session