Webinar and presentation recorded on June 21st (IBM Spectrum Protect User Grop). It’s no longer good enough for your virtual machine backup solution to just do the backup. It also needs to be API-driven to integrate with agile development processes. There are multiple reasons to modernize your backup infrastructure including; lower costs, better RPOs / RTOs, more modern management, new cloud capabilities and business agility. Businesses need the ability to have access to a copy of data for more than just data protection, but for DevOps, Analytics or Reporting. They need a modern solution that provides automation and secure user self-service that puts data in the hands of the people that need it fast. Join this session to see how “backup” can take you "beyond" and enable a competitive business. Steve Kenniston - has been a storage industry professional for over 20 years. Steve made is his mark at the Enterprise Storage Group (now Enterprise Strategy Group) covering topics such as next-generation data protection as well as disaster recovery and high availability. Over the course of the last decade, Steve has provided high energy and high impact on startup companies as well as Fortune 50 companies alike with marketing, strategy and business development. Steve has helped companies such as Connected Corporation, Avamar, and Storwize all through acquisitions into Iron Mountain, EMC, and IBM respectively. In Steve’s current role at IBM, he is a Business Development Executive for the IBM Spectrum Storage Software portfolio. Steve is a professional blogger (www.thestoragealchemist.com) and noted industry speaker. Pawel Maczka - CTO, VP at Storware Company. Addicted to Storage and Data Protection Solutions serve in every combination - cloud, hybrid, on-premise. More than 10 years working with Enterprise Backup & Recovery platforms. Technology evangelist, always with strong cooperation among IBM Spectrum Storage team. After a presentation, there will be live demo presented IBM Spectrum Protect Plus. LinkedIn Group link: https://www.linkedin.com/groups/13536853

1. IBM Storage & SDI
Data Protection Modernization
Restore, Reuse, Reinvent
Steve Kenniston
IBM Spectrum Software
Business Development Executive
IBM Systems Storage
@skenniston
John O’Connor
IBM Spectrum Software
Spectrum Protect Plus Technical Specialist
IBM Systems Storage
Paweł Mączka
Chief Technology Officer, VP
Storeware
@pawel_maczka_

2. IBM Storage & SDI
Automate and Orchestrate
API calls programmatically access data, in any location for data restore or reuse
Self-service
Ability for any individual to securely access data for different use cases including recovery in any location
Data Reuse
Ability to use backup data copies for multiple business use cases, typically Dev/Ops, Analytics, Reporting
Data-Driven
Insights derived by unlocking the value of the data behind your firewall
Operational Recovery
Near-instant data-recovery, typically via snapshots
Glossary of Terms
Modernize
Create a more flexible / agile infrastructure environment
2

3. IBM Storage & SDI
Why Modernize Backup?
3
Lower Costs
Improved Performance
Simple / SLA Management
Enhanced
Business Agility
Cloud Enablement

4. IBM Storage & SDI
Who Cares and Why
4
Business Leaders
(Dir / VP of IT / CIO / CFO)
IT Infrastructure Team
(Backup / Storage Administrator)
Company Line of
Business
(App/Dev Team, VM Admin, DBA,
Marketing/Operations Department)
Achieve maximum uptime!
Become a revenue enabler!
Reduce costs, Cloud strategy!
Self-Service!
Rapid Data Access!
Agile / DevOps model!
Ensure no business downtime!
Enable faster data access!
Lower infrastructure costs!
Knowledge Worker
(Day-to-day user of data)
No downtime!
Data access!

5. IBM Storage & SDI
The Rise of the Infrastructure Developer
5
0
10
20
30
40
50
60
70
80
90
100
Q4'17 Q4'18 Q4'19 Q4'20
48
37 32 30
7
22 29 34
45 41 39 36
FTE
Year
Talent Transformation and Work Distribution Forecast
Off Shore Support / Labor
Infrastructure Development
Admin / Operations

6. IBM Storage & SDI
Evolution of Data Protection = Data Reuse
6
Backup
Traditional backup / recovery using
streaming backups
Archive
Long-term data retention /
compliance, corporate governance
Data Management / Operational Recovery
Modernize and expanded use cases with instant data
access, instant recovery leveraging snapshots
Put your
data to work
for you!

7. IBM Storage & SDI
• Fully Automated Recoveries
- Lost/Corrupt Data, Ransomware
• Disaster Recovery
• Test/Dev, DevOps
• Reporting / Analytics / GDPR
• Patch Management
Data Reuse Use Cases
7
Reporting
AnalyticsTest/Dev DevOps
Patch Management
Disaster Recovery
Any use case where someone in the organization needs access to data.
Recovery

8. IBM Storage & SDI
What Organizations Need!
8
Data Sources Secondary Data Management Data Repository
Traditional Apps
Hypervisors
Storage Systems
Scale-out Apps
IaaS, PaaS, SaaS
• Integration (XML)
• Policy / Rules
• Retention
• Catalogue
• Monitor
• Reports
• Self-service
• Automation /
Orchestration
• Analytics
• Chargeback
• Config Info
• API / Cloud
extension
Data Protection
Management
Single Pane of
Glass
Requirements:
● Fast Ingest ● App Aware
● Fast Move ● Efficient Move
• Integration with applications, OS
(VSS), storage services (snapshots)
• Provide common copy services
• Provide common move services
(time based)
• Provide common storage efficiency
services (compression / dedupe)
• Capacity optimize (where / when
appropriate)
Disk/VTL
Tape
Object
Storage
Backup
Appliances
Cloud
Containers

9. IBM Storage & SDI
• Catalog only gets created when a backup
job runs – reactive
• Finding anything in a traditional backup
catalog is extremely difficult
Reactive vs Proactive Protection
9
Which Would You Prefer
Traditional Backup Modern Data Protection
• Catalog gets created after install and VM
or application registration – proactive
• Backup Admin creates SLA policy
• VM and application admins can tag their
VM or app to automatically be protected
based on SLA

10. IBM Storage & SDI
Spectrum Protect Family Values
10

11. IBM Storage & SDI
One Workflow, Multiple Use Cases
11
Hypervisor
Run on-premises or in IBM Cloud
Policies, Catalog
Spectrum
Protect Plus
Server
Backup Admin
Gold SLA Silver SLA Bronze SLA
Policy-Based
Management
VM Admin
Developer Help Desk
Roles-Based
Access
Operations
Instant Access
Multi-Purpose Data Reuse
Test/Dev Reporting AnalyticsDevOps
HypervisorBackup Repository
vSnap Server
Hypervisor
Physical Servers
Oracle/SQL
Offload to
Disk Tape
Cloud Object
Optional
Copy Repository
vSnap Server
Copy Repository
vSnap Server
Hypervisor
Physical Servers
Oracle/SQL
Local Data Center Remote Data Center Cloud
Instant Access
Multi-Purpose Data Reuse
API Calls

12. IBM Storage & SDI
Traditional Backup Infrastructure
Data Event: Data Loss / Corruption
12
Risk
- Understanding data loss/corruption
- Reputation exposure
Costs
- Revenue loss due to downtime
- Large expense due to workers not working
Downtime
- Inability to work due to no data access
- Recovery time could equal costly rework time
Recovery (steps to get data back fast)
- Identify missing or corrupt data
- Find most recent copy of this data
- Depending on where the data is or the
type of failure:
▪ Begin restore from disk / tape
• Depending on data set size, streaming
recovery could take a long time
▪ If data is on tape stored off site
• Contact holding company
• Have tapes delivered as soon as possible
(typically at least 24 hours)
• Load tapes in library
• Being restore – streaming restore from
tape can take a long time
Business Leaders
(Dir / VP of IT / CIO / CFO)
Company Line of Business
Knowledge Worker
IT Infrastructure Team
(Backup / Storage Administrator)

13. IBM Storage & SDI
Modern Data Protection Infrastructure
Data Event: Data Loss / Corruption
13
Risk Mitigation
- Clear understanding of data environment
- No damage to reputation
Costs Avoidance
- No Revenue loss due to:
▪ Data loss
▪ People not working
Business Leaders
(Dir / VP of IT / CIO / CFO)
Company Line of Business
Knowledge Worker
IT Infrastructure Team
(Backup / Storage Administrator)
NO Downtime
- Teams have full access to data, working
continually with no downtime
- Simple access to the data they need
Recovery (simple steps to get data back fast)
- Global catalog search with wild cards to
find any / all data
- Select snapshot that meets SLA
- Simple, single step, instant operational
recovery from snapshots

14. IBM Storage & SDI
Modern Data Protection Infrastructure Capabilities
IBM Spectrum Protect & Spectrum Protect Plus
14
SLA-based
Data Protection
Recovery-driven policies
Ensures meeting business
uptime SLAs
Data
Catalog
Highly scalable
Google-like search
Find data quickly
Instant Data Access
Snapshot access
Instant access
Application aware
Operations CenterEnhanced
Tape Performance
Optimized tape
performance for JAG
Secure tape encryption
Identify issues
See protection anomalies
Monitor key aspects

15. IBM Storage & SDI
Traditional Backup Infrastructure
Data Event: Ransomware / GDPR
Risk
- Out of business
- Potential market share or customer loss
- Violate personal data laws
- Reputation exposure
Costs
- Paying hefty fines / ransom
- Revenue loss due to downtime
- Large expense due to workers not working
Downtime
- Loss of job
- Inability to work due to no data access
Recovery (as much about recovery as well as
understanding data exposure)
- Identify data (corrupted or PI – personal
information)
- Begin restore processes
Ransomware
- Find most recent copy of “air-gaped”
data (probably on tape)
▪ Contact holding company
▪ Have tapes delivered as soon as possible
(typically at least 24 hours)
▪ Load tapes in library
▪ Begin restore – streaming restore from
tape can take a long time
▪ “Prove” data breach specifics
GDPR
- Identify all locations of PI
▪ Manually look through ALL backup catalogs
▪ Begin very laborious task of deleting
specific data from all areas necessary
Business Leaders
(Dir / VP of IT / CIO / CFO)
Company Line of Business
Knowledge Worker
IT Infrastructure Team
(Backup / Storage Administrator)

16. IBM Storage & SDI
Modern Data Protection Infrastructure
Data Event: Ransomware / GDPR
Risk Mitigation
- No personal data management violations
- No damage to reputation
- No loss in market share or customers
Costs Avoidance
- No Revenue loss due to:
▪ Payment of fines / ransom
▪ Data loss
▪ People not working
NO Downtime
- Teams have full access to data, working
continually with no downtime
Recovery (simple steps to get data back fast and
meet GDPR requirements)
Ransomware
- Tools help identify infected data
- Global catalog search with wild cards to
find uninfected data
- Select snapshot that is not infected
- Single step, instant operational recovery
from snapshots (virtual)
- Select data set that is on tape (probably)
and not infected
- Stream recovery – high performance tape
- Provide a report on data breach
GDPR
- Utilize tools in Protect to find all instances
of data that needs to be removed
- Quickly, simply, easily remove all
instances of data necessary
Business Leaders
(Dir / VP of IT / CIO / CFO)
Company Line of Business
Knowledge Worker
IT Infrastructure Team
(Backup / Storage Administrator)

17. IBM Storage & SDI
Modern Data Protection Infrastructure Capabilities
IBM Spectrum Protect & Spectrum Protect Plus
17
GDPR Solution
Appropriate handling and
managing of backup data
Global Catalog
Global search
Tape– Air Gap
Separate data sets
to tape
Cloud – Air GapSecurity Dashboard
Examine backup behaviors
to detect infiltration
Separate data sets
to cloud

18. IBM Storage & SDI
Traditional Backup Infrastructure
Data Event: Natural Disaster / DR
Risk
- Out of business
- Market share or customer loss
Costs
- Revenue loss due to downtime
- Large expense due to workers not working
IT Infrastructure Team
(Backup / Storage Administrator)
Downtime
- Loss of job
- Inability to work due to no data access
- No skills to help w/ DR scenario
- Recovery time could equal costly rework time
Disaster Recovery
(steps to get data back fast)
- Identify time of system outage
- Identify the correct copy of data to
recovery
- Identify the location for data recovery
- IF recovering from a replicated copy of
data
▪ Ensure you have the right data copy
▪ Begin recovery process – streaming recovery
could take time
- IF recovering from tape
▪ Contact holding company
▪ Have tapes delivered as soon as possible
(typically at least 24 hours)
▪ Load tapes in library
▪ Begin restore – streaming restore from tape
can take a long time
- Bring up servers
- Test applications and data sets
- Provide access to systems
(Note: testing of these environments needs to happen on a regular basis. Traditional methods
are time consuming and usually have a tremendous impact on resource, human and equipment.)
Business Leaders
(Dir / VP of IT / CIO / CFO)
Company Line of Business
Knowledge Worker
18

19. IBM Storage & SDI
Modern Data Protection Infrastructure
Data Event: Natural Disaster / DR
19
Risk Mitigation
- Business keeps running
- No loss in market share or customers
Costs Avoidance
- No Revenue loss due to:
▪ Damaged reputation (downtime)
▪ Data loss
▪ People not working
NO Downtime
- No risk of job loss
- Simply and easily play a role in DR testing
procedures to help get business back
- Teams have full access to data, working
continually with no downtime where they left
off
Recovery (simple steps to get data back fast)
- Operations center to help identify:
▪ Time of outage
▪ Location of correct data copy
- Identify location for data recovery
- Recover instantly from replicated snap
copy (virtual)
- Recovery from replicated backup copy
(physical)
▪ Bring up servers
▪ Test applications / data sets
- Recover data AND applications
(Note: leveraging Spectrum Protect Plus and it’s replication, daily DR tests can happen per
application to ensure remote, application consistent recovery within minutes.)
Business Leaders
(Dir / VP of IT / CIO / CFO)
Company Line of Business
Knowledge Worker
IT Infrastructure Team
(Backup / Storage Administrator)

20. IBM Storage & SDI
Modern Data Protection Infrastructure Capabilities
IBM Spectrum Protect & Spectrum Protect Plus
20
Operations
Center
Something here that shows
a view of where data is and
its SLA?
Cloud
Cloud for DR?
Replication
Data availability off site
Protect / Protect Plus
Automation
Orchestration
3 Site Replication
Campus / Regional
disaster
Auto testing of DR process

21. IBM Storage & SDI
Traditional Backup Infrastructure
Data Event: Data Reuse
Risk
- Disrupted by market forces
- Market share loss
Costs
- Missed market opportunities
- Lack of insight into the busienss
- Profit erosion
- Increase IT costs due to Shadow IT
Data Access
- Frustrated with data access requests to IT
- Can’t get access to data quickly
- Can’t get access to fresh data sets
- Often make replicate data copies
▪ Sometimes to the Cloud – Shadow IT
▪ Difficult to keep track of
▪ Violates corporate governance policies
- Once data is obtained, still need to provision
systems and application
Data Access (steps to provide data access)
- Argue with LoB reason for request
- Identify data being requested
- Find the data
- Find a secure location to put the data that
doesn’t impact production
- Find location that has needed capacity
- Stream the “data” to the proper location
- “Try” to track this data (difficult and typically it
chews up valuable disk space)
- Note: This is just the data, not the
application
21
Company Line of Business
(App/Dev Team, VM Admin, DBA, Marketing/Operations Department)
Business Leaders
(Dir / VP of IT / CIO / CFO)
IT Infrastructure Team
(Backup / Storage Administrator)

22. IBM Storage & SDI
Modern Data Protection Infrastructure
Data Event: Data Reuse
22
Risk Mitigation
- Meet market demands
- Gain market share
Costs Avoidance
- Know where to save vs. where to spend
- Grow profit
- No Shadow IT
Data Access
- Secure self-service enable team to get the data
needed when needed
- Templates enable auto data access to needed data
sets
- REST APIs integrate with other DevOps tools
- No need to make replicate data copies
▪ No more Shadow IT
▪ Catalog and reports keep track of all data copies
▪ No more corporate governance violations
- Simple, easy to get data from test to prod
- New apps work right the first time
- Now have an Agile development model
Data Access (steps to provide data access)
- Create Roles Based Access Groups
- Set policies for groups on:
▪ Who can access what
▪ Where they can put the data
- Create templates for auto access for known
needs
- New applications are easy to implement
- Catalog helps provide reports on data copies
▪ Teams clean up data sprawl
Company Line of Business
(App/Dev Team, VM Admin, DBA, Marketing/Operations Department)
Business Leaders
(Dir / VP of IT / CIO / CFO)
IT Infrastructure Team
(Backup / Storage Administrator)

23. IBM Storage & SDI
Modern Data Protection Infrastructure Capabilities
IBM Spectrum Protect & Spectrum Protect Plus
23
REST API
Automation &
Orchestration
Cloud Agility
Data reuse in the cloud
RBAC
Data in the hand of the
people that need it
Data Catalog
Self-service
Templates
End user self-service
Take burden off IT
Reporting

24. IBM Storage & SDI
Questions to Ask Yourself?
24
Do you have a modernization strategy for your data protection environment? What
is driving this?
Tell me a bit about your SLA objectives for your protected data?
What is the role of “data reuse” in your environment?
What is the process when making data available for data reuse?
Would automation / orchestration help play a key role in supporting an auto recovery or data reuse solution?
What is your cloud strategy when it comes to data protection OR data reuse?

25. IBM Storage & SDI
• SLA Based Data Protection
• Instant Data Access and Recovery
• End User Data Protection/Access as a Self Service
• Multi-Cloud Agility
• Backup Data Reuse for Multiple Purposes
• Regulatory Compliance
• Superior Scalability, Reliability, and Data Reduction
IBM Spectrum Protect Family
25
Fast
Easy
Low Cost
Modern

26. IBM Storage & SDI
• Modernize your data protection
environment
- Lower your data protection costs
- Improve your business SLAs
- Protect your business
- Elevate your staff
- Enable the cloud
- Exploit your data
RE-invent Your Business
26

27. ibm.com/storage
Thank You.
IBM Storage & SDI

28. IBM Storage & SDI
Backup – Backup Facts

29. IBM Storage & SDI
• By 2021, 50% of organizations will augment or replace their current backup
application with another solution, compared to what they deployed at the
beginning of 2017.
• By 2020, 30% of large enterprises will leverage snapshots and backup for
more than just operational recovery (e.g., disaster recovery, test/development,
DevOps, etc.), up from less than 15% at the beginning of 2017.
• By 2020, the number of enterprises using the cloud as a backup target will
double, up from 10% at the beginning of 2017.
• By 2021, over 50% of organizations will supplant backup with archiving for
long-term data retention, up from 30% in 2017.
For Many Organizations, Backup is Either Breaking or Broken
29
Source: Gartner Magic Quadrant for Data Center Backup and Recovery Solutions - 2017

30. IBM Storage & SDI
• Data access from backups is much like the “copy data management” market
• Good News: The Copy Data Management Market is Starting to Go Mainstream1
• Do you need access to data for other business projects?
o Are you building out a test/dev or DevOps environment for agile development?
o Do you want / need a better DR process?
o Do you have needs in the company to run analytics across production data but don’t want to
impact the performance or can’t change the data?
o Do you run reports against production data for things like billing or other real time decision
making?
• Each one of these requires access to a copy of production data – this is available to you
now – simply and easily with self-service with IBM Spectrum Protect Plus
Data Access is a Next Wave of Data Protection
30
1 TechTarget – Search Storage

31. IBM Storage & SDI
• Compares current environment to a
recommended target environment
- Provide a roadmap for migration
• Identifies potential risks in backup and
storage infrastructures
• Provides 3 year TCO assessment
• Enables migration to Spectrum Protect
• Cloud options included in target designs
Next Generation Data Protection Analysis
Butterfly
Migration
Analysis
Engine
Report
Analysis
31

32. IBM Storage & SDI
Software Defined Storage Reference Architecture
for Data Protection
• Protect / Protect Plus
• Small, Medium, Large Configurations
• Deploy on-prem / in the cloud
• Best practices for compression / deduplication
• Automated validation for system setup
• Continuously updated
Next Generation Data Protection Blueprints
32

33. IBM Storage & SDI
• Spectrum Protect Web
• Interactive Demo
• Blue Prints / User Guides
• Youtube Channel
- What’s New
- Operations Center
- Spectrum Protect with Spectrum Scale
- Spectrum Protect with Cloud Object Store
• Social Content Follow
- IBM Tivoli Storage Manager Page / Group
- Linked In – Eric Herzog – IBM Storage CMO
• Free 30 day trial – IBM Marketplace
- 90 days thru your IBM Seller / Busienss Partner
• Configuration Details
• Blue Prints / User Guides
• Youtube Channel
- Install
- Configuration
- Backup / Recovery
- Administration
• Social Content Follow
- IBM Tivoli Storage Manager Page / Group
- Linked In – Eric Herzog – IBM Storage CMO
Resources
33

34. IBM Storage & SDI
• What are the positive business and personal impacts that a modern data
protection solution has for your clients?
- A modern solution provides instant access, resulting in extremely low downtime
- A modern solution provides quick data access, resulting in the ability to take advantage
of data
- A modern solution provides simplicity, resulting in the ability for backup admins to focus
on other business aspects to protect the business
- A modern solution provides RBAC, resulting the self-service and enabling the people
who need access to the data, access to the data, simply and easily
- A modern solution provides the ability to take advantage of the cloud, resulting in:
▪ Flexibility in data use in different locations, making it simpler for the teams the utilize the data
▪ Lower costs by being able to take advantage of lower cost compute / storage in the cloud
Define a Value Hypothesis for Your Customer
around A Modern Data Protection Solution
34

35. ibm.com/storage
Thank You.
IBM Storage & SDI