Growth Marketing Bootcamp for Marketing Professionals

1. Growth Marketing Bootcamp
for Marketing Professionals

2. What is growth
marketing?
● Growth marketing is an approach that
focuses on customer engagement and
building user base by experimental
implementation of new strategies.
● It is radically different from traditional
marketing.
● Growth marketing has drastically changed
the way marketing professionals perceive
business growth.
● Growth marketing combines traditional
marketing practices with inputs from
various other fields like technology, content
marketing, social media, data analytics,
etc. to bring about brand awareness,
business growth and customer satisfaction.

3. Why is learning growth marketing important?
1. Growth marketing aims not only to increase customer base, but also to keep them engaged and interested in your business,
at the face of increasing competition.
2. Retaining customers is challenging and can be made possible only by a comprehensive strategy, customized to focus on
fulfilling customer needs and wants, while also satisfying your organization’s goals and objectives. Growth marketing highly
emphasizes on the ‘Customer focus >> Brand focus’ rule, and that is what has made it possible for it to reach the level of
influence it has today.
3. Growth marketing takes inputs from disciplines like technology, content marketing, social media, data analytics, etc. to frame
its strategy or growth plan. This makes it all the more efficient than traditional marketing or even other marketing practices like
digital marketing or growth hacking.
4. Growth marketing ensures the loop between implementation and feedback. It takes into account performance metrics like
measurable deliverables, Key Performance Indicators (KPIs), and Return On Investment (ROI) in an ‘Implement, Interpret,
Improve’ cycle.
5. Growth marketing strategies try to remain compatible with Search Engine Optimization (SEO) practices and organic increase
of user interaction to identify and prioritize content, having realized that increased keyword and backlink count alone is not
enough.

4. Growth Marketing
Bootcamp
A growth marketing bootcamp is an intense,
rigorous, highly structured learning program
with emphasis on maximizing the learning of
new and relevant marketing skills in minimum
amount of time.

5. Why you should go for a growth marketing
bootcamp
Growth marketing bootcamps emphasize on learning and implementation on-the-go. So, as you learn
something new, you can immediately execute it hands-on.
You earn valuable connections. As a marketing professional, growing your network is crucial and this can
be very useful and lead to successful business ventures and other opportunities in the future.
As you learn new strategies, tools and ideas everyday, you start devising creative solutions to everyday
growth marketing challenges.
Growth marketing bootcamps serve as a stepping stone to new career opportunities.
One such learning program is Xpert’s Growth Marketing Bootcamp.

6. Xpert’s Growth
Marketing Bootcamp

7. About the program
● It is a 6-week program, designed to advance your growth marketing
career.
● It includes classes from experts in the field and a comprehensive
curriculum.
● It is highly useful for professionals looking to advance their growth
marketing career.

8. Who is it relevant
for?
● Marketing Professionals
● Early Stage Founders
● Product Marketers & Data
Analysts

10. How Xpert links Network, Credential and Job
Network
Learning with your peers
can be a liberating
experience. As you learn
as a group, you can learn
from each other’s
mistakes, and form a
friendly, feedback-oriented
network.
Credential
Being a part of Xpert’s
bootcamp will make your
resume stand out.
Job
The skills you gain through
the course of the program
will facilitate you to go for
more challenging positions
and scale your way up.

11. Xpert’s Growth Marketing Community
This is an an exclusive community of marketers from top
companies, moderated by top growth experts from Zomato, Dunzo,
Oyo, Dabur, Cashify, 1mg, etc.
The community comprises 200+ industry professionals sharing
exclusive insightful content, updates of live sessions by growth
experts, exchange of ideas, trend updates, and career advice.
Join the community for great insightful discussions, sharing of
exclusive reads and podcasts, updates on growth LIVE sessions,
and more.

12. THANK YOU!