ALL ABOUT DIGITAL MARKETTING

1. SUBMITTED BY,
DIGITAL MARKETING
MUTHANNA KC
PAVAN KN
SANWITH AM
PRANITA UCHIL
SAHANA BM
NEHA DEBORA

3. INTRODUCTION:
Digital marketing is the use of the Internet to
reach consumers. Digital marketing is a broad
field, including attracting customers via email,
content marketing, search platforms, social media,
and more.

4. OBJECTIVES OF DIGITAL MARKETING
1. INCREASES SALES
2. IMPROVE CONVERSION RATE
3. PERCENTAGE OF RETURN VISITORS
4. ORGANIC TRAFFIC VOLUMES
5. REDUCED BOUNCE RATE
PURPOSE OF DIGITAL MARKETING
1. DIGITAL MARKETING LEVELS THE
PLAYING FIELD
2. DIGITAL MARKETING HELPS YOU EARN
AN IMPRESSIVE ROI
3. DIGITAL MARKETING ALLOWS YOU TO
REACH PEOPLE WHERE THEY ARE

5. TYPES OF DIGITAL MARKETING

6. TYPES OF DIGITAL MARKETING

7. BENEFITS OF ONLINE OVER OFFLINE
1. LOW COST
2. BRAND DEVELOPMENT
3. GREATER EXPOSURE
4. BETTER ENGAGEMENT
5. QUICK PUBLICITY

8. ADVANTAGES
1. DIRECT ADVERTISING
2. EASY CONSUMER REACH
3. EASY BRAND PROMOTION
4. REDUCE COST
5. AVAILABLE 24/7
DISADVANTAGES
1. SKILLS AND TRAINING
2. TIME CONSUMING
3. HIGH COMPETITION
4. COMPLAINTS AND FEEDBACK
5. SECURITY AND PRIVACY
ISSUES

9. THE MOST IMPORTANT ASPECT OF THE DIGITAL
MARKETING IS TO CONNECT WITH THE USERS. IN ORDER
TO UTILIZE THE DIGITAL MARKETING IN AN EFFECTIVE
WAY, THE COMPANIES SHOULD DESIGN AN EFFECTIVE
PLATFORM.