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The power of agency partnerships

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A guide on how partnerships can help agencies achieve faster and more sustainable growth

Publicada em: Negócios
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The power of agency partnerships

  1. 1. THE POWER OF AGENCY PARTNERSHIPS BY CURIOUS CAT DIGITAL
  2. 2. THE AGENCY WORLD IS FIERCELY COMPETITIVE
  3. 3. WE ALL FIGHT TO WORK WITH THE BIGGEST BRANDS
  4. 4. WE ALL WANT THE BIGGEST SHARE OF OUR CLIENTS BUDGETS
  5. 5. WE ALL WANT TO RETAIN OUR CLIENTS AND NOT LOSE THEM TO EACH OTHER
  6. 6. FIRST AND FOREMOST THOUGH WE ALL WANT “TO DELIVER A FIRST CLASS EXPERIENCE AND HAVE OUR CLIENTS RAVE ABOUT US”
  7. 7. WELL WHAT IF WE COULD ACHIEVE ALL OF THESE THINGS WITHOUT THE STRESS OF……  HIRING EXPENSIVE SPECIALISTS  PAYING EXPENSIVE CONSULTANTS  WORKING OUR STAFF TO THE BONE  HIRING MORE SALES PEOPLE  OUTSOURCING TO UNKNOWN QUANTITIES
  8. 8. SHHHHHH…WE HAVE THE WORST KEPT SECRET IN THE AGENCY WORLD
  9. 9. IT’S THE BEST WAY OF WINNING NEW BUSINESS AND THE BEST WAY OF KEEPING CLIENTS… HAPPY
  10. 10. LIKE ANY PROBLEM THE FIRST STEP IS ADMITTING YOU HAVE ONE
  11. 11. YOUR AGENCY CAN NEVER BE A SPECIALIST AT EVERYTHING YOU KNOW WHAT THEY SAY ABOUT “JACK OF ALL TRADES”
  12. 12. COMPETING AND NOT COLLABORATING…. IT JUST AIN’T CRICKET “FOR ME ITS IMPORTANT TO BUILD GOOD PARTNERSHIPS RATHER THAN SCORE CENTURIES. ONCE YOU HAVE THOSE PARTNERSHIPS YOU WILL ALSO GET CENTURIES” MS DHONI
  13. 13. SO LET’S BUILD PARTNERSHIPS… IT’S REALLY EASY
  14. 14. PARTNERSHIP STRATEGY
  15. 15. LOOK AT YOUR AGENCY AND UNDERSTAND YOUR STRENGTHS…… AND WEAKNESSES
  16. 16. THINK GEOGRAPHICALLY AND UNDERSTAND YOUR LIMITATIONS
  17. 17. LOOK FOR PARTNERS WHO CAN COMPLEMENT YOUR OFFERING
  18. 18. HERE’S A REALLY OBVIOUS EXAMPLE
  19. 19. WEBSITE DEVELOPMENT AGENCIES THAT DON’T HAVE SEO SPECIALISTS “BUILD THEM AND THEY WILL COME” “YEAH RIGHT!”
  20. 20. PARTNER WITH A SPECIALIST DIGITAL MARKETING AGENCY THAT DOESN’T OFFER WEBSITE DEVELOPMENT
  21. 21. SO WHAT MAKES US THE EXPERTS? WELL…95% OF OUR NEW BUSINESS COMES FROM OUR PARTNERS AND 95% OF OUR REFERRALS GO TO OUR PARTNERS NOT BAD EH?
  22. 22. WHAT’S EVEN BETTER?  WE DON’T HAVE TO HIRE SALES PEOPLE  WE GET INSTANT CREDIBILITY WITH PROSPECTS  COLD CALLING?…NO CHANCE!
  23. 23. SO LET’S DO IT LET’S BUILD A NETWORK OF SPECIALIST AGENCIES WHO CAN…  HELP EACH OTHER GROW  DELIVER CRAZY-GOOD RESULTS FOR CLIENTS  SHARE SUCCESS  BUILD AMAZING RELATIONSHIPS
  24. 24. LET’S HELP EACH OTHER BE AMAZING “GIVE US A MEOW” CURIOUS CAT DIGITAL MEOW@CURIOUSCATDIGITAL.CO.UK 0330 330 1947

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