Clique Media Group Inc's Data Scientist Pauline Chow shows the impact of social intelligence on business decisions and strategies. The presentation focuses on the use of measures and insights from Digimind's social listening and analytics tools.

1. Social Intelligence for Business Intelligence

2. 1
D AT A D R I V E N A N D E D I T O R I A L L Y L E D L I F E S T Y L E C O M P A N Y
W h o W h a t W e a r , B y r d i e , a n d M y D o m a i n e a r e o w n e d a n d o p e r a t e d b y C l i q u e
M e d i a G r o u p
C M G i s o b s e s s e d w i t h e n t e r t a i n i n g a n d i m p r o v i n g t h e l i v e s o f w o m e n t h r o u g h
i n t e r a c t i v e a n d i n s p i r i n g c o n t e n t a n d c o m m e r c e
source: Byrdie Instagram, MyDomaine Instagram, Byrdie Instagram
Clique Overview

3. Clique Social Intelligence
K E Y S O C I A L H I G H L I G H T S
40K+
Average daily social
interactions
Digimind Sources*
7.1M
owned & operated
social media followers
Clique Analytics
99%
Positive
social content
Digimind*
1
source: TwitterCounter, CrowdTangle
S O C I A L T E A M
D AT A S C I E N C E / A N A L Y T I C S
T E A M
P R O D U C T S
U S E R S
T O O L S

4. Social Media Approach & Strengths
9
C o n t e n t
I m a g e s
D e s t i n a t i o n f o r I n s p i r a t i o n
H o n e s t a n d T r a n s p a r e n t
K n o w i n g t h e A u d i e n c e
Source:: Cilique Instagram and Pinterest

5. Track Performance in Channel & Followers
9
D i g i m i n d A n a l y t i c s :
1 . M e a s u r e C o n v e r s i o n -
i n t e r a c t i o n s t o P u r c h a s e
2 . M e t r i c s f o r C u r a t e d
C o n t e n t & P r o d u c t s
3 . T r a c k I n t e r e s t s f r o m
F o l l o w e r s & S o c i a l
C h a n n e l s
4 . C o m p e t i t o r C o m p a r i s o n s
source: Digimind Dashboard

6. Brands in Publisher Content on Digimind
9
D i g i m i n d S o c i a l L i s t e n i n g :
1 . C u r a t e M e n t i o n s f r o m
M u l t i p l e S o u r c e s
2 . B e n c h m a r k A c r o s s B r a n d s
3 . P i n p o i n t H i g h I m p a c t
M e n t i o n s
4 . C o n d u c t S e n t i m e n t
A n a l y s i s
5 . S e e M e d i a B r e a k d o w n a n d
P o t e n t i a l R e a c h
source: Digimind Dashboard

7. Identify Brands by Publisher Type
9
“ M a i n s t r e a m ” P u b l i s h e r
source: Digimind from 11-10-2015 to 11-16-2015
“ S t y l e D r i v e n ” P u b l i s h e r
B r a n d s
C e l e b r i t i e s
B r a n d s
C e l e b r i t i e s

8. Discovering Concepts
9
T o o l s f o r B r a i n s t o r m i n g :
1 . C o n c e p t M a p s & N e t w o r k s
2 . K e y C o n c e p t W o r d C l o u d s
3 . D r i l l D o w n F e a t u r e s
4 . W o r k f l o w f o r T e a m s
5 . C o m b i n e o t h e r d a t a s o u r c e s
Source: Digimind
Influencer Network
Concept Relationships

9. P A U L I N E C H O W
Data Scientist
p c h o w @ c m g i n c . c o m
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