In this age of digital curation, how you manage what others know about you is crucial to establishing your professional brand. We all know of LinkedIn, long established as the professional’s online networking tool, and perhaps we’ve set up an account with the social media juggernaut Facebook, but are we maximize these tools as branding resources? Or are we tossing stuff against our newsfeed to see what sticks? We’re well aware of the perils of designing training without a well thought out approach. Such courses are usually a waste of time, money, and effort, and leave participants with little to show for their participation. The same can be said for what we do with social media.

1. Better Branding
through ADDIE
Training Model as Social Media Strategy

2. On March 14, 2016, the BizSIG introduced the vastness of
the social media universe via the Conversation Prism.
This is the third version of that model.

3. A little more than a year later, the Conversation Prism has
been updated.
As the social media universe expands, it evolves.

4. So how do I stand out?
By strategically approaching
how you use social media.

6. Analysis
▪ Who are you trying to reach?
Know your niche.
▪ What’s your purpose for connecting via
social media?
Give ‘em the WIIFM.

7. Design
▪ Design content that
highlights the WIIFM.
Start with your profile bios.
▪ Write your summary in a way
that maximizes your visibility
to search engines.

8. Design
Keywords
An informative word used in
an information retrieval
system to indicate the
content of a document.

9. Develop
What sort of content
will you generate?
▪ Blog Posts
▪ White papers
▪ Infographs
▪ Videos
▪ Podcasts

10. Develop
Where are
they?

11. Implement
How you create your content will depend upon
the social media channel you use.

12. Evaluate
▪ It’s not just about the
Likes, it's about the
engagement.
▪ Utilize site analytic
tools to evaluate how
your audience is
responding to your
content..

13. Let’s discuss further
Registration link