14. Paul B. Thornton
• Author and speaker
• His latest books include:
Is Your Organization Aligned?
Leadership-Perfecting Your Approach and Style
Leadership Case Studies
Notas do Editor
You get their attention when your message is relevant to them.
They are asking—why should I listen—what’s in it for me?
Perhaps the most important physical act onstage is making eye contact. Find five or six friendly-looking people in different parts of the audience and look them in the eye as you speak.