1. P R O J E C T S T U D Y
Rhapsody — Mobile/Desktop App
Creative Direction, Brand Build, Identification Design
App Design
P A U L B . R I L E Y C R E A T I V E
P A U L B . R I L E Y C R E A T I V E
Client:
Work:
Description:
Everyone has a music signature and with
Rhapsody’s Member Match find music through
people who love music like you. You’ll be
matched with other members who listen to the
same music and Member Match will find songs,
albums and playlists you may have never heard.
Member
Match
ABrand Identification design
BColor Palette
CApp Screens
R: 44
G: 166
B: 222
R: 99
G: 6
B: 87
R: 45
G: 45
B: 45
R: 45
G: 45
B: 45
95%
DIconography
GObjective and Results
Help customers find more music they love
Help customers connect with other customers who like similar music
Entice new customers with new discovery feature
Increase usage of Apps social feature
From the start screen,
users can play a playlist
from their social network’s
best songs or find listeners
like them
1
Other users albums, playlists and
songs are displayed for the user to
choose from
2
User is matched up on a percentage with other
members
3
FWalk Through
Members with similar listening
behavior are matched.
EMatching
Listeners Taste
member as a playlist
Result Users playcount increased after using feature
Result Users play count increased after using feature
Result Churn lowered after feature was released
Result Social traffic increased 200%