As the, Chief Streaming Officer, here at PTZOptics I get to live stream and play with technology all the time and it has become a dream come true! The industry is chock-full of interesting people and the technology is moving so quickly there is always something new to work on. One of the most rewarding parts of my job is fielding questions from the comments on our YouTube videos. I recently received a question about cloud based video production. It turns out we have three live interviews on the horizon dedicated to the topic: -October 21st with NewTek (Hopefully CEO Andrew Cross but no promises :) -October 28th with Jon Landman of Teradeck (Tentative) -November 11th with Mark Gilbert CTO of Gallery SIENNA -December 9th with Philippe Laurent CEO of GoEasyLive. The Question from Donnie Campbell was: “I understand that there is device specific software to convert video to RTMP (i.e. VMIX, Wirecast, Wirecast go) but is there a cloud based option where I could stream regular video to a cloud based server to do this conversion?” Traditionally, video production has always been handled on-site, compressed and then streamed. I would bet that 99% of all live video production is still done this way, primarily because of bandwidth restrictions and costs. The major breakthrough announced at NAB from NewTek this year, allows for ultra low latency IP video streaming over a LAN (Local Area Network). The technology NewTek has named “NDI” (Network Device Interface) was released in April of 2016, and is already in the hands of over 1 million video production users (source #1). Watch our live recording about “NewTek NDI Playbook” to learn more about how this technology is being integrated in almost every major market vertical! While streaming video on the LAN is good, ideally we want to stream anywhere which is where Mark Gilbert from Gallery SIENNA says he can help us. Gilbert says “We are soon to launch our revolutionary NDI.Cloud global IP video service and I wondered if there was any common interest with PTZOptics.” Our team obviously responded saying that if NDI.Cloud allows NDI equipped facilities to seamless integrate with other NDI facilities over wide area networks and the public internet we would definitely be interested! Before you get to excited though Gilbert explained,”We are currently in a closed beta, and we would love to share more… Yesterday we demonstrated a low latency live NDI stream over NDI.Cloud from Mumbai to NewYork (12,500KM) (Source #2). This got me thinking… If the entire video conferencing industry moved to the cloud why couldn’t video production? The cloud offers a lot of benefits to users, the biggest being low initial investment costs. The best cloud based services make life simpler for end users with a low monthly payment and a “wow this just works” style of delivery. In the video conferencing industry SaaS has been crushing the traditional pay-up-front hardware solutions year after year.

1. Cloud based
video production
From NewTek, SIENNA NDI, GoEasyLive and Teradek

2. Definition of a “Real Time Video Editing”
Real-time video editing is a system of editing video where it takes no longer to render a video
than the length of that video clip itself.
Broadcasters traditionally used large, disparate computer systems for real-time video editing with
multiple CPUs, multiple gigabytes of RAM and high-powered hard drives. Some had additional
hardware components designed to enhance the performance of the specific video editing software
being used. Other approaches used to ensure real-time playback included continuous background
rendering, and using multiple networked computers to share the rendering load. These systems
would allow broadcasters to edit and render a video clip in 30 minutes.
https://en.wikipedia.org/wiki/Real-time_video_editing

3. Definition of “Live Streaming”
If you search wikipedia for “live streaming” you are directed to “Streaming Media” described as
audio visual media presented to an end user while being delivered by a provider
Streaming media is multimedia that is constantly
received by and presented to an end-user while being
delivered by a provider
Source - https://en.wikipedia.org/wiki/Streaming_media

4. Will the video production
industry move to the cloud?

5. Let’s watch our review video on the next slide...

6. One other question.. I understand that there is device
specific software to convert video to RTMP (i.e. VMIX,
Wirecast, Wirecast go) but is there a cloud based option
where I could stream regular video to a cloud based server
to do this conversion?
Source: https://www.youtube.com/watch?v=svDh9VKXVWc
The Question we want to answer...

7. 5 Professional Interviews… may tell...
PTZOptics has 5 professional interviews planned to discuss this topic
April 15th with Rudy Ellis CEO of Joicaster (interview here: https://www.youtube.com/watch?v=r_w1eiiGHQY)
October 21st with NewTek (Hopefully CEO Andrew Cross but no promises :)
October 28th with Jon Landman of Teradek (Tentative)
November 11th with Mark Gilbert CTO of Gallery SIENNA
December 2nd with Philippe Laurent CEO of GoEasyLive.

8. Our interview w/ EasyLive has been recorded!
See it live on the next slide!

9. Until we learn more let’s review...
NewTek NDI
1. Ultra-low latency live streaming protocol announced at NAB 2016
2. Now in use with over 1 million live stream productions!
3. Most likely winner of “low latency streaming standard” in the broadcast industry

11. NewTek NDI
Connecting IP based workflows in the
most advanced live streaming and
broadcast applications.
Watch our live recording about “NewTek
NDI Playbook” to learn more about how
this technology is being integrated in
almost every major market vertical!

12. SIENNA NDI
SEINNA NDI provides the
ability to extend the NewTek
NDI protocol over the WAN or
public internet!
Questions for Mark on our
show:
1. What is the pricing?
2. When will it be available
to the public?

13. GoEasyLive
GoEasyLive is the first every replacement for
video editing and live production I have ever
found in the cloud…
I’ve seen it in action and can say personally this
may be a good options for anyone who wants a
simple yet powerful video production solution in
the cloud.

14. More GoEasyLive Cloud Video Editing
Screen Shots...

15. TeraDek Core
The Teradek core is
perhaps the most advanced
cloud based management
system for live streamers
available today.

16. Teradek Core Features
1. Stream to multiple online video platforms at the same
time
2. Video archive and management
3. IP routing and configuration
4. Integration with “Live Air” allowing video production
from Smart Phones
These features allow broadcasters to remotely deploy
Teradek encoders anywhere in the world and manage their
broadcast from a remote studio. I can’t wait to interview Jon
and show off this amazing product!

17. Teradek Core Pricing
Keep in mind hardware encoders
are required for each device used
with the Teradek Core.
This product is really a cloud based
video management platform for
Teradek customers...

18. Sputnik Servers in the Cloud for video
production management

19. Teradek Core Stream Status Monitoring
Full management details for each
live stream…
As you can see management
includes:
Encoders
Decoders
CDNs
And Groups

20. More Teradek Core Pictures

21. EasyLive Pricing is
$39/month &
$.15/minute of
streaming

22. When does cloud based video production
make sense?
Pricing Details
GoEasyLive - Includes 1 year subscription ($399) and
$.15/minute fee.
Teradek - Includes 1 year subscription and one Teradek
Vidu ($499).
vMix & Wirecast - Includes license for streaming but not
PC/hardware
TriCaster Mini - Includes complete license and hardware
package

23. Now businesses can get into
professional live streaming at
extremely low budgets with almost
zero upfront investment!

24. At roughly 40-50 hours of streaming
GoEasyLive = the cost of vMix/Wirecast
Rough pricing from GoEasyLive and public pricing from vMix, Wirecast, Teradek and NewTek

25. What’s even better? You can now
stream directly off PTZOptics
cameras to places like YouTube
Live, Facebook and EasyLive!
Facebook, Youtube,
EasyLive and More...

26. The more hours you live stream the more
likely you will save money using hardware...
Rough pricing from GoEasyLive and public pricing from vMix, Wirecast, Teradek and NewTek

27. Source: https://www.youtube.com/watch?v=svDh9VKXVWc
Initial comments about the pricing after our
live show...

28. At 500 hours of streaming GoEasyLive = the
cost of a TriCaster Mini
Rough pricing from GoEasyLive and public pricing from vMix, Wirecast, Teradek and NewTek

29. How Much Streaming do you plan to do?
1 Hours Per Week = 52 Hours Per Year
2 Hours Per Week = 102 Hours Per Year
5 Hours Per Week = 260 Hours Per Year
10 Hours Per Week = 520 Hours Per Year
25 Hours Per Week = 1300 Hours Per Year
50 Hours Per Week = 2,600 Hours Per Year
Casual Live Streaming
Serious Live Streaming

30. A look at the live streaming market
As live streaming
becomes more accessible
and affordable the market
will enter the early
majority. Some say that
the current USA market
has already entered the
early majority.

31. What about multiple cameras? Will this triple
my bandwidth?
When using multiple cameras EasyLive suggests the use of a video production
software as a front-end switcher. While you can stream directly off each
camera you can save bandwidth using a switcher.
EasyLive

32. Benefits of Hosting Webinars
Reach large audiences globally
Give your content a sense of urgency
Massive Business Value Opportunity
Live Customer Engagement
Social Media Optimization (Facebook and YouTube)

33. Conclusion
I think cloud based video production is 2-3 years out from changing
the entire industry the way we saw it happen in video conferencing

34. Conclusion Continued
Even though Skype and GoToMeeting have been out for 10 + years it
took a long time for SaaS (Software as a Service) video conferencing
to outpace the hardware solutions on the market. The biggest trend we
are seeing is “build your own” live streaming computers and complete
systems. There are so many DIY projects going on where the tech
guys want to get their hands dirty.

35. Upcoming Webinar
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