2. In this age of multi-million dollar budgets, wind tunnels and exotic
materials, it can be easy to forget that there’s a breed of racers who
work with their own hands in home garages, and who dig into their
own pockets to pay for parts, accessories and supplies.
Over 45,000 of them are full-time SCCA members, and SportsCar magazine reaches all of them
12 times a year. With club member profiles, event recaps, tech and racing tips, product features
and more, SportsCar is the definitive way to reach this passionate group of hardcore racers.
3. What does SportsCar do for our advertisers?
We validate authentic motorsport values, experiences and its aspirational culture.
We connect products & services with real users who value the contribution
brands make to support the sport they love and participate in.
*We are influencers who can move or reinforce positive perceptions of the sport
and of its participants.
*
*
*
5. buying power
When it comes to their cars, SCCA
members drive a sizable economy.
‣ 65% own one or two competition cars
‣ 30% own an RV
‣ 23% drive a premium automobile
‣ 70% perform their own routine auto
maintenance (oil/filter, etc.)
‣ $88 million spent maintaining their
racecar(s) in 2011
‣ $78 million spent on parts for their
racecar(s) in 2011
Items purchsed in past 12 months for
their racecar:
‣ Air Filter - 57%
‣ Brake Pads - 77%
‣ Ignition System - 22%
‣ Suspension - 55%
‣ Tires - 88%
‣ Wheels - 48%
Source: SCCA Member Survey, 2014
6. spreading influence
SCCA members are generally viewed as automotive “experts” within their peer groups.
As a result, their influence is widespread and powerful.
Estimated purchase influence reach:
Cars
Batteries
Brake Pads
Lubricants
Performance Parts
Tools
Tires
Wheels
x 10,000 = 230,000
x 10,000 = 110,000
x 10,000 = 160,000
Using the percentage of the SCCA Membership consulted regularly about automotive purchases and the average number of people advised in the past year regarding purchase of
automotive products), multiplied by the total SCCA membership reach of 60,000, the data above Influence of the SCCA membership:
x 10,000 = 180,000
x 10,000 = 210,000
x 10,000 = 170,000
x 10k = 270,000
x 10,000 = 140,000
7. editorial calendar**
February Preparing for 2016 11.18.15 12.02.15 12.23.15
March The Safety Issue 12.16.15 01.06.16 01.25.16
April Going Faster 01.06.16 01.27.16 02.15.16
May SCCA’s Best Drivers 02.17.16 03.02.16 03.21.16
June Pro Racing Preview 03.23.16 04.06.16 04.27.16
July SCCA’s Best Cars 04.20.16 05.04.16 05.23.16
August Knowledege Issue 05.25.16 06.08.16 06.27.16
September Who Will Win the Solo Nationals 06.22.16 07.06.16 07.25.16
October Who WIll Win the National Runoffs 07.20.16 08.03.16 08.22.16
November Solo National Championships 09.14.16 09.21.16 10.17.16
December National Championship Runoffs 09.21.16 10.05.16 11.07.16
January ’17 Pro Racing Season Review 10.26.16 11.09.16 11.28.16
February ‘17 Prepaing for 2017 11.23.16 12.07.16 12.26.16
Issue Theme Space* MailingMaterials
*Cancel or change ad size by space reservation date. A cancellation or ad change submitted after the space
reservation date, will not take effect until the following issue. Rate or cancellation fee may apply.
**Tentative and subject to change
8. Print Rates
Full Page
Spread
Quarter Page
Half Page
$2346
$3997
$1889
$1389
$724
One-Third Page $1074
Contact your sales representative for multi-insertion
package rates.
+ Digital includes digital impressions on RACER.com,
Daily Bulletin and Social Media Platforms
Two-Thirds Page
1x
$2700
$4900
$1900
$1560
$785
$1200
+ Digital
print rates
9. digital issue
‣ Cover Sponsorship / $1000
‣ Blow-in 500 x 300 / $400
‣ Leader Board 728 x 90 / $300
‣ Belly Band 800 x 175 / $400
‣ Audio-Video 200mb max / $500
All SCCA members have access to the digital
Issue of SportsCar. All ad units from the print
edition carry over, but there is still an
opportunity to draw extra attention to your
product or service with these powerful units.
10. marketplace
SportsCar readers aren’t just passively
watching the race go by. They’re behind
the wheel and turning the wrenches.
The Marketplace section is a cost-
effective option to reach an audience that
routinely uses your products and services.
Call for Personal Classified Rates.
Large
Medium
Small
MARKETPLACE
Large
MediumSmall
$598
$329
$169
11. say hello
Philip Royle
Editor
proyle@racer.com
Racer Media & Marketing, Inc.
17030 Red Hill Ave.
Irvine, CA 92614
Main: +1.949.417.6700
Paul Pfanner
Founder, President &
Executive Publisher
paul.pfanner@racer.com
John Chambers
Global Sales Director
motoring1@aol.com
Rick Nitti
Advertising Director
rick.nitti@racer.com
Nicole Szawlowski
Advertising Manager
nicole@racer.com
Bill Sparks
COO
bsparks@racer.com
Jason Isley
Associate Editor
jason.isley@racer.com
Laurence Foster
Editor-in-Chief
laurence.foster@racer.com
