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April 4-5 2017
BRANDS | PROGRAM
THE NEW FRONTIERS OF STORYTELLING
Our belief
Brands belong to the Content Industry
They are storytellers. Or will be.
Aiming at turning your Brand into a content house (owned media) ?
This is what we offer you
Meet with the next generation of entertainment studios and master
the secrets of good native video.
Discover what Virtual Reality has to offer you and be at the fore
front of the content industry innovation
Get insights from Brands with track record in the content industry
Richard Dickson
President of MATTEL
MIPTV 2016
LEARN FROM THE CONTENT INDUSTRY LEADERS1
Adam Harter, Vice President of Marketing and Cultural
Connections
David Shing “Shingy”, Digital Prophet
PepsiCo has been named MIPTV 2017’s Brand of the Year.
Previous winners include Mattel, Marriot Studios, Chipotle, and Intel.
BRANDS
DIGITAL FRONTS2
Michelle Phan
Digital Entrepreneur/ YouTube Talent
Forbes’s 30 most influential personality under 30
in 2015
MIPTV 2017’s DIGITAL FRONTS
Attend the most amazing showcases from digital studios
and learn how to build the smartest online content
strategy.
Meet with the presenting companies just after their
sessions on a private matchmaking session
2017’s line-up includes:
VIRTUAL REALITY3
VR may well be one of the most engaging ways brands
can use to captivate real people. What’s the key to great
VR branded content? Experts weigh in.
Attend the showcase and meet with the VR Studios !
Antoine Cayrol, Founder & Producer, OKIO-STUDIOS, France
Damian Collier, CEO, BLEND MEDIA, UK (Moderator)
Solomon Rogers, Founder/CEO, REWIND, UK
Victor Knaap, Main Monk, MEDIAMONKS, The Netherlands
BRAND STORYTELLING LUNCH4
BRANDS STORYTELLING LUNCH
MIPTV’s Brands Storytelling Lunch is a unique, closed-door
educational event for up to 80 senior executives from consumer
brands, digital studios, online publishers and platforms.
Supported by
« VIEW FROM THE TOP » INDUSTRY PANELS5
Get a deeper understanding of the trends in the content
industry, shift in business models & new paradigms.
David Beebe, VP Global Creative + Content Marketing, Marriott Intl.,
USA
Valeriya Tsygankova, Project Manager, Wargaming, Russia
Lou Arbetter, GM, PepsiCo Content Studio, USA
David Fletcher, Commercial Director Global Investment, OMNICOM
MEDIA GROUP, UK
Samantha Glynne,Global VP Branded Entertainment, FREMANTLE
MEDIA, UK
Tuesday April 4
DIGITAL FRONTS #1 & #2
DRAMA
WHAT’S TRENDING IN CONTENT ?
WHEN MEDIA AGENCIES BECOME
PRODUCTION POWER HOUSES
DIGITAL FRONTS – ZOOMINTV
MEDIA MASTERMIND KEYNOTE
Adam HARTER – VP Cultural Connections
PEPSI (BRAND OF THE YEAR)
MATCHMAKING WITH DIGITAL STUDIOS
BRANDS STORYTELLING LUNCH
MATCHMAKING WITH VR STUDIOS
IMMERSIVE CONTENT: VR IS THE NEW BLACK
Wednesday April 5
AS OF 03 MARS 2017 - SUBJECT TO CHANGE
LEARNING
DIGITAL STUDIOS SHOWCASE
MATCHMAKING
INSPIRATIONAL KEYNOTES
LUNCH NETWORKING
VIRTUAL REALITY FOR BRANDS
YOUR 2-DAY PROGRAMME AT A GLANCE
10H15-10H45
11H40-12H10
15H50-16H20
09H40-10H10
12H30-13H45
15H15-15H45
16H00-16H30
WELCOME COFFEE
09H30 – 10h00
17H10-17H40
BRANDS MEGA PANEL :
TURNING BRANDS INTO CONTENT STUDIOS
12H15-12H45
VISIT OF THE EXHIBITING ZONE
10H30-11H00
DIGITAL FRONTS – AWESOMENESSTV
VARIETY’S 2017 ACHIEVEMENT IN TELEVISION
Gilles PELISSON – President and Chairman
TF1
17H45-18h15
DIGITAL FRONTS – STUDIO 71
DIGITAL FRONTS – VICE
VERRIERE GRAND AUDITORIUM
AUDITORIUM A
GRAND AUDITORIUM
GRAND AUDITORIUM
GRAND AUDITORIUM
16H30-17H00
GRAND AUDITORIUM
MEDIA MASTERMIND KEYNOTE
David SHINGY– Digital Prophet
AOL
GRAND AUDITORIUM
GRAND AUDITORIUM
ESPACE CROISETTE – PALAIS 4
11H15-11H45
GRAND AUDITORIUM
11H50-12H20
GRAND AUDITORIUM
DIGITAL FRONTS – STUDIO71
MAJESTIC HOTEL
13H45-14H45
MAJESTIC HOTEL
AUDITORIUM A
AUDITORIUM B
14H30-15H30
AUDITORIUM AGORA (-1)
MIPTV DIGITAL SHORT FORM SERIES PITCH

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MIPTV, April, 3-4 Cannes 'Brands Programme'

  • 2. THE NEW FRONTIERS OF STORYTELLING
  • 3. Our belief Brands belong to the Content Industry They are storytellers. Or will be.
  • 4. Aiming at turning your Brand into a content house (owned media) ? This is what we offer you
  • 5. Meet with the next generation of entertainment studios and master the secrets of good native video. Discover what Virtual Reality has to offer you and be at the fore front of the content industry innovation Get insights from Brands with track record in the content industry
  • 6. Richard Dickson President of MATTEL MIPTV 2016 LEARN FROM THE CONTENT INDUSTRY LEADERS1 Adam Harter, Vice President of Marketing and Cultural Connections David Shing “Shingy”, Digital Prophet PepsiCo has been named MIPTV 2017’s Brand of the Year. Previous winners include Mattel, Marriot Studios, Chipotle, and Intel.
  • 7. BRANDS DIGITAL FRONTS2 Michelle Phan Digital Entrepreneur/ YouTube Talent Forbes’s 30 most influential personality under 30 in 2015 MIPTV 2017’s DIGITAL FRONTS Attend the most amazing showcases from digital studios and learn how to build the smartest online content strategy. Meet with the presenting companies just after their sessions on a private matchmaking session 2017’s line-up includes:
  • 8. VIRTUAL REALITY3 VR may well be one of the most engaging ways brands can use to captivate real people. What’s the key to great VR branded content? Experts weigh in. Attend the showcase and meet with the VR Studios ! Antoine Cayrol, Founder & Producer, OKIO-STUDIOS, France Damian Collier, CEO, BLEND MEDIA, UK (Moderator) Solomon Rogers, Founder/CEO, REWIND, UK Victor Knaap, Main Monk, MEDIAMONKS, The Netherlands
  • 9. BRAND STORYTELLING LUNCH4 BRANDS STORYTELLING LUNCH MIPTV’s Brands Storytelling Lunch is a unique, closed-door educational event for up to 80 senior executives from consumer brands, digital studios, online publishers and platforms. Supported by
  • 10. « VIEW FROM THE TOP » INDUSTRY PANELS5 Get a deeper understanding of the trends in the content industry, shift in business models & new paradigms. David Beebe, VP Global Creative + Content Marketing, Marriott Intl., USA Valeriya Tsygankova, Project Manager, Wargaming, Russia Lou Arbetter, GM, PepsiCo Content Studio, USA David Fletcher, Commercial Director Global Investment, OMNICOM MEDIA GROUP, UK Samantha Glynne,Global VP Branded Entertainment, FREMANTLE MEDIA, UK
  • 11. Tuesday April 4 DIGITAL FRONTS #1 & #2 DRAMA WHAT’S TRENDING IN CONTENT ? WHEN MEDIA AGENCIES BECOME PRODUCTION POWER HOUSES DIGITAL FRONTS – ZOOMINTV MEDIA MASTERMIND KEYNOTE Adam HARTER – VP Cultural Connections PEPSI (BRAND OF THE YEAR) MATCHMAKING WITH DIGITAL STUDIOS BRANDS STORYTELLING LUNCH MATCHMAKING WITH VR STUDIOS IMMERSIVE CONTENT: VR IS THE NEW BLACK Wednesday April 5 AS OF 03 MARS 2017 - SUBJECT TO CHANGE LEARNING DIGITAL STUDIOS SHOWCASE MATCHMAKING INSPIRATIONAL KEYNOTES LUNCH NETWORKING VIRTUAL REALITY FOR BRANDS YOUR 2-DAY PROGRAMME AT A GLANCE 10H15-10H45 11H40-12H10 15H50-16H20 09H40-10H10 12H30-13H45 15H15-15H45 16H00-16H30 WELCOME COFFEE 09H30 – 10h00 17H10-17H40 BRANDS MEGA PANEL : TURNING BRANDS INTO CONTENT STUDIOS 12H15-12H45 VISIT OF THE EXHIBITING ZONE 10H30-11H00 DIGITAL FRONTS – AWESOMENESSTV VARIETY’S 2017 ACHIEVEMENT IN TELEVISION Gilles PELISSON – President and Chairman TF1 17H45-18h15 DIGITAL FRONTS – STUDIO 71 DIGITAL FRONTS – VICE VERRIERE GRAND AUDITORIUM AUDITORIUM A GRAND AUDITORIUM GRAND AUDITORIUM GRAND AUDITORIUM 16H30-17H00 GRAND AUDITORIUM MEDIA MASTERMIND KEYNOTE David SHINGY– Digital Prophet AOL GRAND AUDITORIUM GRAND AUDITORIUM ESPACE CROISETTE – PALAIS 4 11H15-11H45 GRAND AUDITORIUM 11H50-12H20 GRAND AUDITORIUM DIGITAL FRONTS – STUDIO71 MAJESTIC HOTEL 13H45-14H45 MAJESTIC HOTEL AUDITORIUM A AUDITORIUM B 14H30-15H30 AUDITORIUM AGORA (-1) MIPTV DIGITAL SHORT FORM SERIES PITCH