Mobile B2B Marketing Strategy

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Still not optimised for mobile? In the wake of Google’s critical algorithm update, mobile is set to play a significant role in your B2B marketing strategy. Ignore at your peril... http://b2binboundmarketing.axongarside.com/b2b-inbound-website-consultation

Marketing

of B2B customers
are using smartphones
to research products
for their business
of B2B users
will watch
mobile videos
relating to
their work

They’re using mobile in every
aspect of their online experience

of users access
social media
from a mobile
device
of people viewing your email are
doing so through their mobile device

of current B2B
website traffic
is coming from
mobile devices
Half of 130
B2B marketers
surveyed in
Capterra survey
reported a
double in digital
growth in their
mobile usage

It’s no wonder that the B2B market
is heavily invested in mobile:

of B2B marketers are heavily
engaged in mobile marketing
for generating leads.
have integrated mobile
into their overall
marketing strategy

When users visit a B2B mobile-optimised site, they are
67% more likely to buy products and/or services
B2B sites which transitioned to a responsive design
or mobile version saw an 11% drop in bounce rate

Sites that aren’t
mobile-friendly
can potentially
lose one third
of traffic
of visitors will go to a
competitor’s site when
faced with a negative
mobile experience

IT’S SAFE TO SAY THE FUTURE OF B2B IS MOBILE!

of B2B companies
surveyed said they’ll
have some form of
mobile ecommerce
by the end of 2015
B2B mobile
traffic is
expected to
grow 13x over
the next four
years,
according
to Cisco’s
latest report

Stop ignoring 50% of
your website traffic!
Get mobile optimised with our
bespoke website consultation
Click here to get started Share 1
consultation
b2b inbound
website
Sources:
Capterra - Digital Doughnut - Hot Design - Digital Marketing Magazine - Litmus
Business 2 Community - B2B Marketing - Marketing Profs - Fierce CMO - Kuno Creative

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Mobile B2B Marketing Strategy

1. MOBILE B2B MARKETING STRATEGY Still not optimised for mobile? In the wake of Google’s critical algorithm update, mobile is set to play a significant role in your B2B marketing strategy. Ignore at your peril… Your target audience is using mobile – why aren’t you?

2. of B2B customers are using smartphones to research products for their business of B2B users will watch mobile videos relating to their work

3. They’re using mobile in every aspect of their online experience

4. of users access social media from a mobile device of people viewing your email are doing so through their mobile device

5. AND THEY’RE SEEING SUBSTANTIAL RESULTS…

6. of current B2B website traffic is coming from mobile devices Half of 130 B2B marketers surveyed in Capterra survey reported a double in digital growth in their mobile usage

7. It’s no wonder that the B2B market is heavily invested in mobile:

8. of B2B marketers are heavily engaged in mobile marketing for generating leads. have integrated mobile into their overall marketing strategy

9. They love mobile-optimised sites

10. When users visit a B2B mobile-optimised site, they are 67% more likely to buy products and/or services B2B sites which transitioned to a responsive design or mobile version saw an 11% drop in bounce rate

11. AND HATE UN-FRIENDLY SITES...

12. Sites that aren’t mobile-friendly can potentially lose one third of traffic of visitors will go to a competitor’s site when faced with a negative mobile experience

13. IT’S SAFE TO SAY THE FUTURE OF B2B IS MOBILE!

14. of B2B companies surveyed said they’ll have some form of mobile ecommerce by the end of 2015 B2B mobile traffic is expected to grow 13x over the next four years, according to Cisco’s latest report

15. Stop ignoring 50% of your website traffic! Get mobile optimised with our bespoke website consultation Click here to get started Share 1 consultation b2b inbound website Sources: Capterra - Digital Doughnut - Hot Design - Digital Marketing Magazine - Litmus Business 2 Community - B2B Marketing - Marketing Profs - Fierce CMO - Kuno Creative

Mobile B2B Marketing Strategy

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