Presentation on Measuring Marketing Effectiveness which I presented at #CAI2015 in London on 25 Feb 2015. A review of that event can be found at: http://customerinsightleader.com/events/event-cai2015/
I hope that was helpful, please feel free to get in touch. I’ve put all my contact details up there. The first web address is for a blog that I created to support & inform customer insight leaders, with regular updates, so feel free to have a look at that as an immediate follow-on to this presentation.
I’m Paul Laughlin, thanks for listening and I will be around until after the conference if you’d like to chat further. Thank you.