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Adsdaq Financial Vertical Category Paul Curran
1.
Financial Vertical Category
Expanding ContextWeb’s success in the Financial Vertical Category Paul Curran November 14 th , 2008
2.
3.
4.
5.
6.
7.
8.
Top Dogs Ad
Relevance, November 2008
9.
10.
11.
12.
Subcategories Finance/Money Subcategory
People Cookies Page Views Beginning Investing 41.4K 43.3K 74.8 Credit/Debit Loans 863.8K 946.7K 3.3M DayTrading 33.8K 36.1K 81.8K Financial News 1.7M 2.1M 7.4M Financial Planning 25.9K 26.6K 41.9K Insurance 530.6K 603.6K 6.2M Investing 309.0K 340.5K 721.4K Mutual Funds 230 244 328 Retirement Planning 336.6K 357.2K 639.7K Stocks 3.6M 4.6M 21.5M Tax Planning 481.0K 508.2K 1.1M
13.
14.
15.
16.
17.
18.
19.
Bank of America
and ContextWeb
20.
Bank of America:
Creative
21.
22.
23.
How it worked
AVG CTR CTR Impressions Top Level CTR Avg CTR Impr Fitness 0.142% 0.00072367 28,933 Health & Medicine 0.132% 0.00072367 79,010 Shopping 0.094% 0.00072367 167,390 Law & Politics 0.089% 0.00072367 1,263,421 Hobbies & Interests 0.083% 0.00072367 2,735,127 Business & Industry 0.083% 0.00072367 3,383,903 Education 0.071% 0.00072367 416,269 Career 0.069% 0.00072367 132,500 Finance & Money 0.069% 0.00072367 728,435 Science 0.065% 0.00072367 209,959 Religion 0.063% 0.00072367 68,307 Computers & Electronics 0.061% 0.00072367 921,920 Arts & Entertainment 0.060% 0.00072367 1,320,846 Small Business 0.056% 0.00072367 76,621 People & Relationships 0.052% 0.00072367 112,615 Travel 0.051% 0.00072367 252,932 Sports & Recreation 0.050% 0.00072367 775,115 Real Estate 0.047% 0.00072367 117,604 Parenting & Family 0.046% 0.00072367 82,377 Food & Drink 0.044% 0.00072367 100,761 Pets 0.039% 0.00072367 135,906 Style & Fashion 0.039% 0.00072367 134,712 Home & Decoration 0.025% 0.00072367 101,059 Autos 0.025% 0.00072367 320,720
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