Slides from the LinkedIn workshop

1. Breaking news!..... Breaking news!... Breaking news!
LINKEDIN IS NO LONGER JUST A RESUME BANK
How to Communicate, Engage and Win on LinkedIn

8. Ontario = Opportunity

9. LinkedIn’s Gold Mine
• Over 50% of B2B buyers use it to make
purchasing decisions - Use it for –
• recruiting,
• research,
• analysis,
• following companies, vendors,
• taking out references

10. • First digital
impression
• Where people
check you out
• Expand your
network

11. Agenda
• Basics
• Engagement
• Activity
• Next steps

12. BRAND YOU

13. • 46% of professionals do not feel confident
talking about their achievements
Why WE DON’T personally brand
on LinkedIn?

14. • 40% say difficult to describe what they do for a
living
Why WE DON’T personally brand
on LinkedIn?

15. • 53% feel like its bragging
Why WE DON’T personally brand
on LinkedIn?

16. • 52% rather talk about a colleagues
achievements than their own
Why WE DON’T personally brand
on LinkedIn?

17. • 76% agree difficult to overcome a bad first
impression
Why WE DON’T personally brand
on LinkedIn?

18. Why personally brand on LinkedIn?
• 65% of professionals agree an online
impression is as important as a face to face
one

19. Why personally brand on LinkedIn?
• Profiles that are 100% complete get 46% more
views than those that are not.

20. Why personally brand on LinkedIn?
• 87% of recruiters want to see your personality
reflected in your profile

21. Why personally brand on LinkedIn?
It is not a case of feeling like you are bragging, it
is about being authentic and then boils down to
how interesting you are.
Personally brand your profile – then its about…
Creating,
Curating,
Connecting

22. “85% of your financial success is due to your
personality, ability to communicate, negotiate and
lead. Only 15% is dependent on technical skills”
Carnegie Institute of Technology

24. 0
2
4
6
8
10
12
14
2000 Time 2013
Attention Spans

26. V
Warmth Competence

27. Top Words
• Passionate
• Creative
• Experienced
• Strategic
• Focused
• Specialized
• Leadership
• Expert
• Certified
• Excellent

28. Keywords v Buzzwords
Rational & Emotional

29. How Up To Date is Your Profile?

30. Profile
• Strong
• Professional
• Branded
• Hook

31. Turn off notifications when
you are changing your profile

32. Get your profile to All Star status as a minimum
• Photo – 21x views – 9x connection requests
• Current position – 8x more views
• Industry – 9x more views

33. • Head of Interactions
• Ant Colony Foreman
• Chief People Herder
• Chatter Monkey
• Community Data Guerrilla
• Social Media Swami
• Public Happy Maker
Be more than just your job title

34. “Forward
thinker with
excellent
communication
skills”

35. Be sure your headshot
represents you and
your personal brand

36. Personally brand your header image

37. • Headshot
• Headline
• Header
• History

38. 30 Words

39. Tell Your Story in Your Summary
What do you do?
Who for?
Achievements
& Testimonials
Why it matters
Get in touch

40. Make it 3D

41. Put your top 3 skills in the order
you want to be known for

42. What Do Others Say?

43. REAL Network
• Relevant
• Extensive
• Active
• Like-
Minded

44. What do you want?

45. ”What gets measured, gets done”

46. https://business.linkedin.com/sales-solutions/social-
selling/the-social-selling-index-ssi
Check out
your
LinkedIn SSI
Score

47. Views & Searches

48. Target people to follow and engage

49. It’s all happening in the News Feed

52. Occasional long form articles

54. Find Your Target – VP’s

55. VP’s - Banking

57. Post daily

58. Engagement

59. Algorithm

60. Post Breakdown
• Emotive words in the first 3 lines
•
• Triggers the ….see more

62. Post Breakdown
• Ask a question
• Multiple choice answers

63. Post breakdown
• @ mention active influencers and relevant
connections
• Add a # hashtag

64. 20+ comments & 20+ replies

65. Image Posts
• Ratio of 3 to 2 for image size
• Multiple images

66. Video

69. Engagement Is the Key
• Algorithm is ‘all knowing’
• Don’t send people elsewhere
• Make emotional connection
• Vary posts – text, image, video
• Converse and engage with others posts
• Build Visibility
• Post regularly

70. Marathon Not a Sprint
• Clarity
• Consistency
• Constantly

71. 10 Step Daily Action Plan

72. Check for activity

73. Watching Me – Watching You

76. paul@paulcopcutt.com
Next Steps
http://ca.linkedin.com/in/paulcopcutt
• Commit to one post a week
• Update your profile
• Request link to my 10 Step Daily Action
plan videos
www.paulcopcutt.com/BUSULI