Exponential technologies and the changing nature of competition march 2019
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Exponential technologies are rapidly accelerating and shaping (and reshaping) major industries and all aspects of our lives. Exponential technologies include computing (the microprocessor) artificial intelligence (AI), data science, nanotechnology, digital biology and biotech. We believe that solutions to many of the world’s most pressing challenges lie at the intersection of these exponential technologies. We also believe that slow moving incumbents are at risk of disruption or irrelevance if they don't respond.
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Exponential technologies and the changing nature of competition march 2019
- 1. Exponential Technologies and The Changing Nature of Competition Competitive Advantage in an Exponential Age paul@paulbarter.com www.paulbarter.com @paulbarter.com
- 2. My area of focus is how technology will enable business and societal change 3 years in the future.
- 3. First A Little Context
- 4. Types of Innovation Sustaining innovation Disruptive innovation
- 5. Sustaining Innovation • Maintains a trajectory of performance improvement that has been established in a market (they give customers more and better attributes that they already value) • You do this pretty well already (although it’s always possible to improve!) • Primarily enabled by financial and operational data • Incumbents almost always win!
- 7. The electric light did not come from the continuous improvement of candles!
- 8. Disruptive Innovation • Introduces a very different package of attributes than the ones that mainstream customers value • Cheaper/Simpler/More convenient – opens new markets • Usually startups • Primarily enabled by technology, critical thinking and customer insight (data) • Disruptors often win
- 10. Technology
- 16. The next fortune. General Purpose Technologies
- 27. On an average day in the early part of the twenty-first century, human beings generate 2.5 million trillion bytes of data
- 28. Where does all this data come from?
- 29. Innovation and The Changing Nature of Competition
- 30. • In a 2011 a report by Gartner stated….. • CEOs will spend more than 2,500 hours working this year, but will devote fewer than 2 of those hours to matters directly pertaining to IT. • CEOs know exactly what they want • CEOs DO NOT want emerging technologies
- 31. On The Other Hand The CEO’s of Apple, Google, Facebook, Amazon and Microsoft LIVE AND BREATH emerging technologies & 5 years later …..
- 32. Existing Direct Competition Adjacent Competition Start-ups IT as a GPT Changes Competition From
- 33. To Actual Threat Level Start-ups Existing Direct Competition Adjacent Competition
- 34. Finance Example Actual Threat Level Start-ups Existing Direct Competition Adjacent Competition
- 36. Next Steps
- 37. Technology
- 38. In Information Technology AI Is The Next Exponential Tech!
- 42. But Not The Only One
- 44. Closing Thought In 2007 Blockbuster was working on shortening the checkout line at their stores. Netlix launched their streaming service and began to migrate away from shipping DVD’s Who do you want to emulate?
- 45. Exponential Technologies and The Changing Nature of Competition Competitive Advantage in an Exponential Age paul@paulbarter.com www.paulbarter.com @paulbarter.com