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- 1. http://DigitalMaestro.com Growing Your WordPress Site Business Paul B. Taubman, II
- 2. http://DigitalMaestro.com Twitter Remember to tweet: #WCLVPA @WPSiteHelp & @WCLVPA @WPSiteHelp 2
- 3. http://DigitalMaestro.com Question #1? If you could work from home and have a successful business… …would you want that? @WPSiteHelp 3
- 4. http://DigitalMaestro.com Question #2? If you are going to start your own full-time business… @WPSiteHelp 4
- 5. http://DigitalMaestro.com Question #2? If you are going to start your own successful, full-time business… …would you want to know? @WPSiteHelp 5
- 6. http://DigitalMaestro.com Topics This afternoon: • My Story • Fact or Fiction? • Services • Ideal Customers • Business Entities • Your Business Team • Tools • Words of Wisdom… @WPSiteHelp 6
- 7. http://DigitalMaestro.com Who Am I? An International Speaker / Trainer Website & Online Strategy Published Author Founder of: – http://DigitalMaestro.com @WPSiteHelp 7 Paul B. Taubman, II
- 10. http://DigitalMaestro.com Entrepreneurs: Defined “Entrepreneurs are willing to work 80 hours a week to avoid working 40 hours a week.” @WPSiteHelp 10
- 11. http://DigitalMaestro.com Important! This presentation is based on Me. My Path. What I did/Am doing. It does not mean it is right or best for you. Your mileage may vary. Dealer Contribution may affect final price. You better think... Think about what you’re trying to do… @WPSiteHelp 11
- 12. http://DigitalMaestro.com Fact or Fiction? 1. Laptop Lifestyle – I can work anywhere… 2. Working from home is awesome… 3. I get to work with people I want to work with… 4. I can go on vacation anytime I want… 5. “The plumber is going to come tomorrow since you will be home…” 6. I can work in my PJs… @WPSiteHelp 12
- 13. http://DigitalMaestro.com Services My Main Service started as: Website Builds using WordPress @WPSiteHelp 13
- 14. http://DigitalMaestro.com Services Other Services you can offer: Security Social Media Email marketing Training Other Things you can do @WPSiteHelp 14
- 15. http://DigitalMaestro.com Services • If you don’t do web services, what else can do offer to clients? • What services do you offer/do your clients need that you can get some extra $$ (affiliate commissions) @WPSiteHelp 15
- 16. http://DigitalMaestro.com Services Why me? Why should people trust me with their money? Why you? @WPSiteHelp 16
- 17. http://DigitalMaestro.com Ideal Customer • Who specifically buys your product/service? Who do you like to work with? • What do you help your customers avoid? • What do you help your customers achieve? • Value Proposition (What do you offer that others don’t?) • Why do customers buy from you instead of an alternative? @WPSiteHelp 17
- 18. http://DigitalMaestro.com Ideal Customer – Finding Them • Speaking Events / Sponsorships • Trainings • Webinars • Associations / Memberships • MeetUps • Referrals • Opt-ins / Freebies / Ethical Bribes / Lead Magnets – Traffic / Marketing / FB Ads • Print advertising @WPSiteHelp 18
- 20. http://DigitalMaestro.com Team Surround yourself with GOOD People: Attorney Accountant / CPA Banker Coach (Business, Mindset, Technical) Associations / Groups (iThemes, WPMU Dev, etc.) @WPSiteHelp 20
- 21. http://DigitalMaestro.com Tools Tools I use: • TimeTrade • “Theme Subscriptions” • ESP – Email Service providers – AWeber, Constant Contact, iContact, Infusionsoft, etc. • DropBox @WPSiteHelp 21
- 22. http://DigitalMaestro.com More Tools More Tools I use: • Evernote • PicUp • Plugins, Themes, etc. (BoldGrid, WooCommerce, etc.) • TeamWorks • HipChat & Slack • GoToWebinar / Zoom • Send Out Cards • ZenDesk @WPSiteHelp 22
- 23. http://DigitalMaestro.com Words o’Widsom & Pitfalls • 9-5 job is EASY • Attrition will happen • Keep the funnel full – always be on the look out • Routine is good • Get family buy-in • Always keep learning • Stay Positive @WPSiteHelp 23
- 24. http://DigitalMaestro.com You Are Better Than You Think 4 SEO Tips Every Entrepreneur Should Follow @WPSiteHelp 24
- 25. http://DigitalMaestro.com Thank You! @WPSiteHelp 25 Hopefully You got a lot out of this discussion! Now, GO OUT AND IMPLEMENT THESE THINGS!
- 26. http://DigitalMaestro.com Let’s Do This! @WPSiteHelp 26 • If you have questions… • Still Unsure of what to do or how to do it... http://DigitalMaestro.com/15mins
- 27. http://DigitalMaestro.com Questions? Get your One-On-One Business Chat Paul B. Taubman, II http://DigitalMaestro.com/15mins