1) Isaac Newton proposed a law of universal gravitation in 1666 that states any two objects attract each other with a gravitational force proportional to the product of their masses and inversely proportional to the square of the distance between them. 2) The law explains that gravity is what keeps planets in orbit around the sun and the moon in orbit around Earth. 3) Henry Cavendish experimentally determined the proportionality constant G in 1798, known as the gravitational constant, which is equal to 6.67 x 10-11 N m2 / kg2.