Lecture presentation for week one of Media Institutions - includes details of assessments.

2. MF2104 media institutions
week one
29 september 2011
paul carter

3. learning outcomes

4. learning outcomes
• A developing understanding of issues of media ownership, globalisation,
conglomeration and convergence.

5. learning outcomes
• A developing understanding of issues of media ownership, globalisation,
conglomeration and convergence.
• An ability to recognise modes of production and relate them to differing
audiences and production organisations.

6. learning outcomes
• A developing understanding of issues of media ownership, globalisation,
conglomeration and convergence.
• An ability to recognise modes of production and relate them to differing
audiences and production organisations.
• An understanding of the concepts of public service broadcasting

7. learning outcomes
• A developing understanding of issues of media ownership, globalisation,
conglomeration and convergence.
• An ability to recognise modes of production and relate them to differing
audiences and production organisations.
• An understanding of the concepts of public service broadcasting
• An understanding of the continuing impact of new media technologies on
media industries

8. assessments

9. assessments
• group presentation - week 10 or 11

10. assessments
• group presentation - week 10 or 11
• 30% of module mark - group mark

11. assessments
• group presentation - week 10 or 11
• 30% of module mark - group mark
• podcast/youtube production - to be available on 23rd December

12. assessments
• group presentation - week 10 or 11
• 30% of module mark - group mark
• podcast/youtube production - to be available on 23rd December
• 70% of module mark - individual assessment

13. group presentation

14. group presentation
• Group will consist three or four students.

15. group presentation
• Group will consist three or four students.
• Topic of presentation discussed in Week Seven (10th November)

16. group presentation
• Group will consist three or four students.
• Topic of presentation discussed in Week Seven (10th November)
• Topics developed in Week Eight (17th November)

17. group presentation
• Group will consist three or four students.
• Topic of presentation discussed in Week Seven (10th November)
• Topics developed in Week Eight (17th November)
• Presentations in Weeks Ten and Eleven (1st/8th December)

18. group presentation
• Group will consist three or four students.
• Topic of presentation discussed in Week Seven (10th November)
• Topics developed in Week Eight (17th November)
• Presentations in Weeks Ten and Eleven (1st/8th December)
• Presentation day and time will be decided by ballot

19. group presentation
• Group will consist three or four students.
• Topic of presentation discussed in Week Seven (10th November)
• Topics developed in Week Eight (17th November)
• Presentations in Weeks Ten and Eleven (1st/8th December)
• Presentation day and time will be decided by ballot
• Presentations to fill a 15 minute time slot allowing time for audience
discussion

20. group presentation
• Group will consist three or four students.
• Topic of presentation discussed in Week Seven (10th November)
• Topics developed in Week Eight (17th November)
• Presentations in Weeks Ten and Eleven (1st/8th December)
• Presentation day and time will be decided by ballot
• Presentations to fill a 15 minute time slot allowing time for audience
discussion
• PowerPoint (if used) to be stored on USB data stick or on optical disc NOT
on network

21. group presentation
• Group will consist three or four students.
• Topic of presentation discussed in Week Seven (10th November)
• Topics developed in Week Eight (17th November)
• Presentations in Weeks Ten and Eleven (1st/8th December)
• Presentation day and time will be decided by ballot
• Presentations to fill a 15 minute time slot allowing time for audience
discussion
• PowerPoint (if used) to be stored on USB data stick or on optical disc NOT
on network
• All group members to participate in presentation

22. group presentation
• Group will consist three or four students.
• Topic of presentation discussed in Week Seven (10th November)
• Topics developed in Week Eight (17th November)
• Presentations in Weeks Ten and Eleven (1st/8th December)
• Presentation day and time will be decided by ballot
• Presentations to fill a 15 minute time slot allowing time for audience
discussion
• PowerPoint (if used) to be stored on USB data stick or on optical disc NOT
on network
• All group members to participate in presentation
• Absent group members without valid reason (doctor’s certificate/
concessions) will be marked as ‘late’.

23. group presentation
• Group will consist three or four students.
• Topic of presentation discussed in Week Seven (10th November)
• Topics developed in Week Eight (17th November)
• Presentations in Weeks Ten and Eleven (1st/8th December)
• Presentation day and time will be decided by ballot
• Presentations to fill a 15 minute time slot allowing time for audience
discussion
• PowerPoint (if used) to be stored on USB data stick or on optical disc NOT
on network
• All group members to participate in presentation
• Absent group members without valid reason (doctor’s certificate/
concessions) will be marked as ‘late’.
• Copies of all materials (PowerPoint file, handouts, video etc) to be handed
in to the tutor together with a group cover sheet immediately after the
presentation

24. assessment criteria

25. assessment criteria
• A clear argument supported by evidence from student research

26. assessment criteria
• A clear argument supported by evidence from student research
• A critical engagement with concepts, theories, and issues raised during
taught sessions and in the accompanying materials

27. assessment criteria
• A clear argument supported by evidence from student research
• A critical engagement with concepts, theories, and issues raised during
taught sessions and in the accompanying materials
• Developed presentation skills which ensure clear communication utilising
presentation software and support materials.

28. assessment criteria
• A clear argument supported by evidence from student research
• A critical engagement with concepts, theories, and issues raised during
taught sessions and in the accompanying materials
• Developed presentation skills which ensure clear communication utilising
presentation software and support materials.
• Demonstration of efficient teamwork.

29. podcast/youtube production

30. podcast/youtube production
• An individual production downloadable from YouTube or any podcasting
host site

31. podcast/youtube production
• An individual production downloadable from YouTube or any podcasting
host site
• The production should be between three and five minutes

32. podcast/youtube production
• An individual production downloadable from YouTube or any podcasting
host site
• The production should be between three and five minutes
• Content is at the discretion of the student but should be suitable for the
medium

33. podcast/youtube production
• An individual production downloadable from YouTube or any podcasting
host site
• The production should be between three and five minutes
• Content is at the discretion of the student but should be suitable for the
medium
• The production should be available from 3.30pm on Friday 23rd December
2011

34. podcast/youtube production
• An individual production downloadable from YouTube or any podcasting
host site
• The production should be between three and five minutes
• Content is at the discretion of the student but should be suitable for the
medium
• The production should be available from 3.30pm on Friday 23rd December
2011
• Access instructions MUST be e-mailed to the tutor. This will be taken as
your hand-in. Emails sent after the due date or time will be considered as
late and marked accordingly.

35. podcast/youtube production
• An individual production downloadable from YouTube or any podcasting
host site
• The production should be between three and five minutes
• Content is at the discretion of the student but should be suitable for the
medium
• The production should be available from 3.30pm on Friday 23rd December
2011
• Access instructions MUST be e-mailed to the tutor. This will be taken as
your hand-in. Emails sent after the due date or time will be considered as
late and marked accordingly.
• It is the students’ responsibility to ensure that the productions can be
accessed and that URLs are correctly and clearly submitted

36. podcast/youtube production
• An individual production downloadable from YouTube or any podcasting
host site
• The production should be between three and five minutes
• Content is at the discretion of the student but should be suitable for the
medium
• The production should be available from 3.30pm on Friday 23rd December
2011
• Access instructions MUST be e-mailed to the tutor. This will be taken as
your hand-in. Emails sent after the due date or time will be considered as
late and marked accordingly.
• It is the students’ responsibility to ensure that the productions can be
accessed and that URLs are correctly and clearly submitted
• Individual tutorials will be available in Weeks Nine and Twelve (24th
November/ 16th December)

37. assessment criteria

38. assessment criteria
• an understanding of the technical requirements of a range of media

39. assessment criteria
• an understanding of the technical requirements of a range of media
• the ability to utilise the medium for effective communication

40. assessment criteria
• an understanding of the technical requirements of a range of media
• the ability to utilise the medium for effective communication
• an understanding of the convergence of media and their
interconnectedness an awareness of audience expectations and research

41. assessment criteria
• an understanding of the technical requirements of a range of media
• the ability to utilise the medium for effective communication
• an understanding of the convergence of media and their
interconnectedness an awareness of audience expectations and research
• the ability to interpret and build on a detailed brief

42. assessment criteria
• an understanding of the technical requirements of a range of media
• the ability to utilise the medium for effective communication
• an understanding of the convergence of media and their
interconnectedness an awareness of audience expectations and research
• the ability to interpret and build on a detailed brief
• an understanding of the use of aesthetic conventions

43. assessment criteria
• an understanding of the technical requirements of a range of media
• the ability to utilise the medium for effective communication
• an understanding of the convergence of media and their
interconnectedness an awareness of audience expectations and research
• the ability to interpret and build on a detailed brief
• an understanding of the use of aesthetic conventions
• an appreciation of the theoretical underpinnings of these conventions

44. assessment criteria
• an understanding of the technical requirements of a range of media
• the ability to utilise the medium for effective communication
• an understanding of the convergence of media and their
interconnectedness an awareness of audience expectations and research
• the ability to interpret and build on a detailed brief
• an understanding of the use of aesthetic conventions
• an appreciation of the theoretical underpinnings of these conventions
• engagement with critical reflection on the product and the process, from
self and others

45. The module uses a lecture/seminar format to
explore issues which affect the contemporary
media industries such as globalisation,
conglomeration, convergence and the impact
of new media technologies. Some historical
context is utilised to consider public service
broadcasting and the introduction of
commercial broadcasting in the UK. Current
issues such as alternative funding means are
explored through contemporary case studies.

46. thinking about terms

47. thinking about terms
• media

48. thinking about terms
• media
• institution

49. thinking about terms
• media
• institution
• convergence

50. thinking about terms
• media
• institution
• convergence
• synergy

51. thinking about terms
• media
• institution
• convergence
• synergy
• globalisation

52. thinking about terms
• media
• institution
• convergence
• synergy
• globalisation
• regulation

53. the module will deal mainly with electronic media
and will only touch on aspects of print and film -
however, these are important and should not be
forgotten

56. Technological determinism

57. The ‘Invention’ of Radio
• Telegraphy
• Telephony
• Wireless telegraphy
• Wireless telephony

59. The ‘Invention’ of Radio
• Telegraphy
• Telephony
• Wireless telegraphy
• Wireless telephony

60. Raymond Williams points out that the
development was complicated because
‘the political authorities were thinking
primarily of radio telephony while the
manufacturers were looking forward to
broadcasting’
Raymond Williams, 1974

62. Birth of the BBC
• Began Broadcasting in
1922
• British Broadcasting
COMPANY
• Funded by share of
licence fee collected by
Post Office and by
royalties on new
receivers

63. The BBC
Some quick facts
Set up as the British Broadcasting Company
Began broadcasting in 1922

64. John Reith

65. John Reith
• General Manager

66. John Reith
• General Manager
• 34 years old

67. John Reith
• General Manager
• 34 years old
• Engineer

68. John Reith
• General Manager
• 34 years old
• Engineer
• Calvinist Scots

69. John Reith
• General Manager
• 34 years old
• Engineer
• Calvinist Scots

70. John Reith
“Here is an instrument
of almost incalculable
importance in the the
social and political life
of the community...”

71. Public Service
Broadcasting

72. Reith’s Principles

73. Reith’s Principles
• The British Broadcasting Company ... did
not exist solely to make money.

74. Reith’s Principles
• The British Broadcasting Company ... did
not exist solely to make money.
• It aimed to serve everyone in the
community who wished to listen.

75. Reith’s Principles
• The British Broadcasting Company ... did
not exist solely to make money.
• It aimed to serve everyone in the
community who wished to listen.
• It maintained unified control as a monopoly
which would resist sectional pressure,
whether commercial or political.

76. Reith’s Principles
• The British Broadcasting Company ... did
not exist solely to make money.
• It aimed to serve everyone in the
community who wished to listen.
• It maintained unified control as a monopoly
which would resist sectional pressure,
whether commercial or political.
• It pursued high programming standards,
setting out to provide the best of
everything.

77. The BBC’s principles (?):
To educate,inform and
entertain

79. Which came
first?
The medium or
the content?

80. BBC Expands
Rapidly

81. The Radio
Times

82. The Radio
Times

93. The BBC and WWII
• The ‘voice of the nation’
• Trusted by the public
• Balance between patriotism and ‘truth
• Came out as a national institution.