Dies sind die Folien meiner Session beim stARTcamp Köln '13. Frank bat mich, ein bisschen was über das Thema Transmedia Storytelling zu erzählen, sodass ich aus mehreren meiner Präsentationen diese hier zusammenstellte. Sie enthält nicht nur einige Grundlagen zum Storytelling überhaupt (u.a. den Heroes Journey), sondern als Beispiele die von der Agentur Campfire durchgeführte Kampagne "The Maesters Path" zu der epischen HBO-Serie Game of Thrones.

1. Komm in meine Welt
Transmedia Storytelling
stARTcamp Köln
Patrick Möller
Köln, 13.09.2013

3. imaginary friends

5. „The universe is made of stories, not of atoms“
Muriel Rukeyser
Fotonachweis:CC-BY2.0 - NASA | Link

6. Fotonachweis:CC-BY-SA2.0 – Patrick Gruban | Link

7. Fotonachweis:CC-BY2.0 - Cliff | Link

8. Fotonachweis:PD - Powerhouse Museum | Link

15. Photo : inner universe by Beth Scupham (CC BY 2.0)

16. EVENTS
CONFLICT
PLACES
CHARACTERS
TIME
ARC OF SUSPENSE

17. EVENTS
CONFLICT
PLACES
CHARACTERS
TIME
ARC OF SUSPENSE

18. Once upon a time there was ___.
Every day, ___. One day ___.
Because of that, ___. Because of
that, ___. Until finally ___.
Emma Coats @lawnrocket; Pixar: 22 Rules of Storytelling #4

19. EVENTS
CONFLICT
PLACES
CHARACTERS
TIME
ARC OF SUSPENSE
STAR WARS

20. Nancy Duarte - Resonate
STORYMODEL

21. Nancy Duarte - Resonate
EXAMPLE:
STAR WARS

22. Nancy Duarte - Resonate
Fotonachweis:- CMA

23. Aufbau von
Geschichtenuniversen

30. Schaffen von
Erlebnissen

31. http://www.youtube.com/playlist?list
=PLB9F260CE56D04E73&feature=plcp
Youtube: Old Spice – The man your man could smell like | Link

32. http://www.youtube.com/playlist?list
=PLB9F260CE56D04E73&feature=plcp
Youtube: Sesame Street – Smell like a monster | Link

33. Youtube: The Coca Cola Happyness Machine | Link

34. © Copyright by HBO | Link

35. © Copyright by HBO | Link

36. © Copyright by HBO | Link

37. © Copyright by HBO | Link

38. © Copyright by HBO | Link

39. © Copyright by A Wiki Of Fire And Ice | Link

40. © Copyright by Jason Denzel | Link

41. © Copyright by Jason Denzel | Link

42. © Copyright by Winteriscoming.net | Link

43. © Copyright by Jason Denzel | Link

44. © Copyright by Winteriscoming.net | Link

45. © Copyright by Think Hero | Link

46. © Copyright by HBO | Link

47. © Copyright by HBO | Link

48. © Copyright by HBO | Link

49. © Copyright by HBO | Link

50. © Copyright by HBO | Link

51. © Copyright by HBO | Link

52. © Copyright by HBO | Link

53. © Copyright by GetGlue| Link

54. © Copyright by GetGlue| Link

55. © Copyright by Campfire | Link

56. © Copyright by ARTE | Link

57. © Copyright by ARTE | Link

58. © Copyright by ARTE | Link

59. © Copyright by ARTE | Link

60. © Copyright by ARTE | Link

61. © Copyright by ARTE | Link

62. © Copyright by das-Spiel.to | Link

63. das-Spiel.to
oder

64. Transmedia storytelling is storytelling across
multiple forms of media with each element making
distinctive contributions to a fan's understanding
of the story world.
By using different media formats, transmedia
creates "entrypoints" through which consumers
can become immersed in a story world”.
Henry Jenkins:
Convergence Culture: Where Old And
New Media Collide?
TRANSMEDIA STORYTELLING

65. Transmedia Storytelling + Social Media
EXPERIENCE

66. Transmedia StorytellingTRANSMEDIA STORYTELLING

67. Vielen Dank für Ihre Aufmerksamkeit!
@patmo
p.moeller@imaginary-friends.de
http://www.imaginary-friends.de/
Hintergrundgrafiken und Layout dieser Präsentation: Elegantthemes.com | Link