Everyone is interested in voice search these days, but is it really a thing yet and how will it grow as voice permeates into other non-traditional devices? This session will cover how the hype around voice search has grown with the adoption of home assistants, even without fundamental reporting capabilities, and how people are thinking very myopically about the practice altogether. The future of voice search isn’t in home assistants, it’s in a collection of devices yet to be brought to market, and with those devices will come a whole new demographic that brands and marketers need to figure out and cater to, which begs the question, "In the future who will we be marketing to? Our users or their devices?"

1. SLIDESHARE.NET/PatrickReinhart
Forget Alexa, The Voice
Search Devices Of The Future
Patrick Reinhart // Conductor //
@askreinhart /in/patrickreinhart/

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How can we win
at voice search?
Listen guys…

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I GET IT

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ENTIRE SEO COMMUNITY
SHINY
OBJECT

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HERE’S THE
PROBLEM

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THERE IS NO
WAY TO
MEASURE IT

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DON’T TALK TO
ME ABOUT
SKILLS

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THE AVERAGE
RETENTION RATE
FOR AN ALEXA SKILL
AFTER A WEEK IS
AROUND 3%

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Most Voice
Searches Aren’t
Searches At All.

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Most Are Voice
Commands.

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Turn on
the lights.
Call
mom.
Remind me
to buy eggs.
Set a reminder
to tell Pat this
presentation is
going ok. Play
Taylor
Swift.
Set an
alarm.
Turn on the
lights.
Stop playing
Taylor Swift.
Alexa, set a
timer for 5
minutes.
Set Thermostat
To 68 degrees.

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Google Glass
Made it real.
Home Assistants
Brought it to the masses.
What about
other devices?

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Conductor
Augmented Reality
Glasses =
Screen
Watch =
Screen
Earring =
Microphone
New Devices Will
Expand Voice
Search’s Reach
Contact Lenses
= Screen
Necklace =
Microphone
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19. A New Demographic Emerges

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What’s The Device Mix?
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What’s The Device Mix?
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Hey headphones,
I’m hungry, where
can I get some
good food?
You like
Italian?
I don’t not like
Italian!
Gino’s is right
behind you and
has great
reviews.
According to
Yelp you should
try the taco
pizza!
Awesome, let’s
get at it!

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I got hungry & asked my
voice activated headphones
for some recommendations
on where to eat.
Did a “near me” search
Got a list of restaurant types
and then confirmed with me
if I liked Italian based on
proximity.
When I confirmed it searched
for “Gino’s Italian Restaurant
Reviews” & used Yelp to
confirm it didn’t suck.
Used those same reviews to
suggest an item on the
menu.

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26. Thanks
Brighton!