It's a presentation.

1. Facebook Privacy:
There is No Privacy.
Case Study
Chapter:04

2. Anika Jerin
18132642
Rakib Hossain
18132641
Chinmoy Nokrek
18132651
Binoy Patrick Nokrek
18132652
Group No:11 (Members)

3. QuestionNo:01
1.PerformanEthicalAnalysisofFacebook.Whatisthe
ethicaldilemmapresentedbythiscase?
Chapter:04;CaseStudy:FacebookPrivacy:Thereis NoPrivacy.
Ethical analysis is a systematic approach to figuring out moral decision
in a particular decision.
Five steps involves in ethical analysis:
1. Identify and Clearly describe the facts
2. Define the Conflict or Dilemma and Identify the higher- order values
3. Identify the stakeholders
4. Identify the options that can reasonably take
5. Identify the potential consequences of your options
Page No: 01

4. QuestionNo:01
PerformanEthicalAnalysisof Facebook.Whatistheethicaldilemmapresentedbythiscase?
Chapter:04;CaseStudy:FacebookPrivacy:Thereis NoPrivacy.
1. Identify and Clearly describe the facts:
Find out who did what to whom, and where, when, and how.
2. Define the Conflict or Dilemma and Identify the higher- order values:
Ethical, Social, and Political issues always reference higher values.
3. Identify the stakeholders:
 The owner of the company;
 The employees of the company;
 The user of the website; and
 The advertisement that use the service of Facebook.
Page No: 02

5. QuestionNo:01
PerformanEthicalAnalysisof Facebook.Whatistheethicaldilemmapresentedbythiscase?
Chapter:04;CaseStudy:FacebookPrivacy:Thereis NoPrivacy.
4. Identify the options that can reasonably take:
 Notice and awareness;
 Choice and consent; and
 Access and participants.
4. Identify the options that can reasonably take:
 Nobody lets the company collect the information;
 Decreasing the company revenue; and
 But creating of a reliable social network.
Page No: 03

6. Talking privacy to Facebook is a bit ironic. Facebook’s entire business
model is based on aggregation and sharing user information.
They give people a free social media platform to use and in turn sell
advertising and insights based on what they learn about user.
Facebook has massive capabilities to collect, store and analyze data.
This allows Facebook to sell their we targeted advertising. Therefore
privacy is the Facebook business model.
Facebook state its regulations concerning to the rights and
responsibilities derive from the Facebook Principles, and govern the
relationship with users and others who interact with Facebook.
QuestionNo:02
WhatistherelationshipofprivacytoFacebook’s
businessmodel?
Chapter:04;CaseStudy:FacebookPrivacy:Thereis NoPrivacy.
Page No: 04

7. The relevant statements include_
Privacy Policy,
Payment Terms,
Platform Policies,
Ads Guidelines,
Promotion Guidelines,
Claims of Copyright Infringement
Claims of Property Infringement, etc.
“All Facebook parties must comply with this policies”.
Chapter:04;CaseStudy:FacebookPrivacy:Thereis NoPrivacy.
QuestionNo:02
WhatistherelationshipofprivacytoFacebook’sbusinessmodel?
Page No: 05

8. QuestionNo:02
WhatistherelationshipofprivacytoFacebook’sbusinessmodel?
Chapter:04;CaseStudy:FacebookPrivacy:Thereis NoPrivacy.
1. Individual Privacy:
Privacy is defined as the state of being private of the condition of
being cancelled or hidden.
In terms of Facebook, the privacy of the individual is how much
information, personal or not is seen but other users than the
creator or provider of that information.
Facebook share information about the user of the internet, where
it can be freely accessed by anyone.
“This is where issues of privacy to the individual arise”.
Page No: 06

9. Chapter:04;CaseStudy:FacebookPrivacy:Thereis NoPrivacy.
2. Security of Data and Information:
The security of data and information refers to how private the
information on a Facebook page can be and if it can be accessed by
others and the extent they can edit the information on that page.
3. Accuracy of Data and Information:
With the internet being a free environment, there are no rules about
who you can be or act as whilst on it.
QuestionNo:02
WhatistherelationshipofprivacytoFacebook’sbusinessmodel?
Page No: 07

10. Chapter:04;CaseStudy:FacebookPrivacy:Thereis NoPrivacy.
QuestionNo:02
WhatistherelationshipofprivacytoFacebook’sbusinessmodel?
4. Advanced Privacy Models:
Facebook is considered to have one of the most advanced privacy
models for its apps because it lists nearly every type of data sought-
and provides users with the ability to reject apps requests for some
types of data.
Smartphone apps often lack privacy policies and don’t offer as much
information and control over their use of personal data.
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11. Chapter:04;CaseStudy:FacebookPrivacy:Thereis NoPrivacy.
QuestionNo:02
WhatistherelationshipofprivacytoFacebook’sbusinessmodel?
5. Advertising Policies:
Facebook’s policies restrict app makers from using any at companies
that haven't signed an agreement with Facebook- an agreement that
prevents the advertiser from collecting personal information.
However some apps are also letting unapproved advertising
companies track users, according to data collected from Privacy
Choice, a start- up that offers privacy services.
This could be a violation of Facebook’s advertising policies.
Page No: 09

12. Chapter:04;CaseStudy:FacebookPrivacy:Thereis NoPrivacy.
QuestionNo:03
Describetheweaknesses'of theFacebook’sprivacypoliciesandfeatures. Whatmanagementorganization,
andtechnologyfactorshavecontributedtothoseweaknesses?
Page No: 10

13. QuestionNo:02
Describetheweaknesses'of theFacebook’sprivacypoliciesandfeatures. Whatmanagementorganization,
andtechnologyfactorshavecontributedtothoseweaknesses?
Chapter:04;CaseStudy:FacebookPrivacy:Thereis NoPrivacy.
The weaknesses of Facebook’s Privacy policies and features :
Allowing user’s information to be shared and made public. Continued to
let other users know what we were doing until disabled it manually.
The incorporation and handling of its news feed feature.
Unable to delete FB account or any of the information that is on user
account.
FB’s privacy policy is difficult to comprehend
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14. Chapter:04;CaseStudy:FacebookPrivacy:Thereis NoPrivacy.
QuestionNo:02
Describetheweaknesses'of theFacebook’sprivacypoliciesandfeatures. Whatmanagementorganization,
andtechnologyfactorshavecontributedtothoseweaknesses?
What management, organization and technology factors have contributed to
those weaknesses:
1. Management:
Facebook assumed it had the consent of users to share information about them that is collected
through the Beacon advertising service if they did not use the opt-out feature. Facebook changed
Beacon to be an “opt-in” service and gave users the ability to disable it completely.
2. Organization:
Users that attempted to delete their accounts were met with resistance and often required outside
assistance from watchdog groups.
3.Technology :
The company’s servers maintain copies of information indefinitely in accounts that have been
deactivated
Page No: 12

15. QuestionNo:04
WillFacebookbeabletohaveasuccessfulbusinessmodelwithoutinvadingprivacy?Explainyouranswer.
ArethereanymeasuresFacebookcouldtaketomakethispossible?
Chapter:04;CaseStudy:FacebookPrivacy:Thereis NoPrivacy.
Opinions will vary on this question based on these elements:
It represents a gold mine of
opportunity because of the
information the site has
gathered and because of the
richness of the social
networking environment.
Page No: 12

16. It has created large numbers of
hostile users because of its privacy
violations
Facebook’s own popularity will
injure its chances to attract
advertisers to its site, claiming that
the engaging and immersive
environment that draws visitors to
the site makes users less likely to
click on ads
Skeptics also believe that the
current application system is an
unsustainable model over the long
term. So far, only 200 Facebook
applications have attracted more
than 10,000 users per day and 60
percent failed to attract even 100
daily users.
It remains to be seen whether or
not the company can turn its heavy
site traffic and trove of personal
information into new revenue
streams
Negative indicator's of Facebook
Chapter:04;CaseStudy:FacebookPrivacy:Thereis NoPrivacy.
QuestionNo:04
WillFacebookbeabletohaveasuccessfulbusinessmodelwithoutinvadingprivacy?Explainyouranswer.
ArethereanymeasuresFacebookcouldtaketomakethispossible?

17. Chapter:04;CaseStudy:FacebookPrivacy:Thereis NoPrivacy.
QuestionNo:04
WillFacebookbeabletohaveasuccessfulbusinessmodelwithoutinvadingprivacy?Explainyouranswer.
ArethereanymeasuresFacebookcouldtaketomakethispossible?
My Opinion
Therefore, in my opinion, I don’t think Facebook will be able to have a successful model without
invading privacy because Facebook is currently serving as much to advertise and reach people as it
earns from those advertisements. There are no fees that are to be paid to join FB or for its use, it all
seems like they threw in a few advertisements and hoped that its exposure would bring in
consumers. Obviously, the backbone of FB’s business model is advertisement. As a result, FB needs
more users’ data to customize its ads and indirectly invading individual privacy. It is a critical
challenge for FB to avoid offends user’s privacy but yes measures can be taken by making active
changes to improve users’ privacy such as:
 To alert all the members of FB with an electronic detailed letter stating that for advertising
purpose information that is submitted to your information pages will be used by FB Company
 To give the users the options to either accepts or reject this offer in order to install a legal
standing that with the users of the site as well as protect the integrity of the company.
 To give the users the options to either accepts or reject this offer in order to install a legal
standing that with the users of the site as well as protect the integrity of the company.
Once the Facebook management can do this then a broader, more organized and more successful
advertising campaigns can be launched.
Page No: 14