2. What makes me, me is that I have make the
decision to be motivated because with me
having ADD I face a lot of challenges but I
choose to not let it effect my life. As well as I
choose to not let my tough childhood to also not
affect who I am as a person which is why I came
up with a motto that says “It doesn’t matter if
you win or loose, it’s the side you choose.” This
motto has really helped me out tremendously.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
•Musicians and singers
•Music Directors and Composers
•Agents and Managers of Artists,
Performers, and Athletes
BRAND ARCHETYPE - I would
have a lot a diversity throughout
my job as well as having music
relevant to my company audience
base.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Music Evolved Records
Outreach Plan:
• The one task that I will complete for initial contact is my
speech.
• The option that they have for contact is email.
• I will follow up with this company after a week.
PROFILE
PICTURE
Assistant Artist Manager
Player one Trailers
Outreach Plan:
• Have all documents ready and organized.
• Email
• Time frame of one to two weeks.
PROFILE
PICTURE
Music Composer
Howl at the moon Outreach Plan:
• I would prepare my thoughts.
• I would attempt to give them a call.
• Time frame of one to two weeks.
PROFILE
PICTURE Musicians Wanted
5. GOALS
Short Term: 2023
•I want to be making money from my record label.
‣I want to be making money from my record company
within 6 months of graduating.
Mid Term: 2024
•Having a building for the record label.
‣Within 12 months.
Long Term: 2025
•Have at least 10 employees.
‣Within 2 years.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Computer Skills
SOFT
HARD
Adept
Interview Skills Novice
Negotiating contracts Novice
Management Expert
Artist Management
SOFT
HARD
Adept
Artist Contracts Expert
Artist booking Expert
Artist Agent Adept
7. I promise to help artists to be able to achieve
their career goals by giving them the
resources needed in order to achieve their
dreams.
PROMISE
9. COMPETITION
caitlynne Harrington
Industry Experience:
•Does not list any experience
Education:
•BA Music Business, Full Sail University
Leadership Experience:
•No information found
Skills and Proficiencies:
• Microsoft Excell
• Microsoft Office
• Adobe Creative Cloud
Levi Leitma
Overall Online Presence:
• Caitlynne has 47 connections, yes Caitlynne’s banner is
commixed, yes the head shot is quite professional, The
profile is quite detailed, I did not notice any published
articles, there wasn’t any information about them being
on any other social media sites, yes their LinkedIn URL
is customized.
• Grade: Good, 95 out of 100
HEADSHOT
Industry Experience:
•No industry experience listed
Education:
•BA Music Business, Full Sail University
Leadership Experience:
•None listed
Skills and Proficiencies:
• English
• Problem Solving
• Presentations
Overall Online Presence:
• 237 Connections, yes his banner image is customized,
yes he has a professional headshot, his profile is not
very detailed, no published articles, not active on other
social media, yes their LinkedIn URL is customized.
• Grade: Average, 80 out of 100
10. COMPETITION
Brian Mohr
Noteworthy Experience:
• Music Business
• Microsoft Word
Angela Smith
HEADSHOT
Industry Experience:
•Music Business
Education:
•Music Business Student, Full Sail University
Skills and Proficiencies:
• Music Business
• Social Media
• Microsoft Word
Overall Online Presence:
• Brian Has 123 connections, yes his banner image is
customized, yes his headshot is very professional, his
profile is very detailed, no published articles, no listed
other social media sites, yes Brian’s LinkedIn URL is
customized.
• Grade: Good, 90 out of 100
Industry Experience:
•None
Education:
Creative writing , Full Sail university
Leadership Experience:
•None Listed
Skills and Proficiencies:
• Creative Writting
• Military
• Organizational skills
Overall Online Presence:
• Angela has 500+ connections, yes banner image is
customized, yes headshot is professional, her profile is
very detailed, no published articles, not on other social
media sites, yes their LinkedIn URL is customized.
• Grade: Good, 95 out of 100
11. BRAND POSITION
For music lovers who wants to get into the music
business, I provide a family environment that is
safe and friendly for all ages because we do not
allow any profanity or violence in our music.
“MY BRAND”
12. NETWORKING &
MARKETING
Event
• Media Communication
‣ 11/3/2021, Online
• Career Development
‣ 11/4/2021, Online
• How to create an adobe Portfolio Website
‣ 11/5/2021, Online
Digital Marketing
• Primary Content: Up dates on my record Label, such as new
artists and upcoming events.
• Primary Tools: I will use linkdin, instagram and Facebook.
About once a week or so, as a general profile post.
• Website: I will share my portfolio on all of my social media
sites.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
•I will seek a music business mentor, they should have
knowledge and experience within the music industry.
2023
Formal Education
• High School Diploma, 1997 - 2001
• BA in Music Business, Full Sail University, 2021 - 2023
Technical Skills
• Accounting Software CRM
Manager, 10/2021
• Electronic mail Software
Exposure Explosion Festival, 09/2021
• Presentation Software
Plexusplay, 10/2021
Soft Skills
organization name, MONTH YEAR
•Web Page creation Pinnacle
Group, 10/2021
14. Patrick Noel
You know the problem with starting any new business is getting a client
base started so, Well, what I do is, I let social media do the work for me . In
fact, I just post on sites like Facebook, twitter, linden, instagram, and indeed
and they do all the work for me.
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.