GW(RO) March 2nd

March 2nd, 2010
good words (right order)

When workloads increase to a level requiring
hours in excess of an employee's regular
duty assignment, and when such work is
estimated to require a full shift of eight (8)
hours or more on two EMAIL
THIS IS A REAL (2) or more
FROM A REAL HR DEPARTMENT
consecutive days, even though unscheduled
days intervene, an employee's tour of duty
TO REAL OFFICES, NATIONWIDE.
shall be altered so as to include the hours
when such work must be done, unless an
adverse impact would result from such
employee's absence from his previously
scheduled assignment.

hours or more on two (2) or more

WHAT HAPPENS?
hours or more on two (2) or more
1 email to 10 ofﬁces
8 people call (10m each)
2 people misapply the policy (2h)

hours in COST of an employee's regular
TOTAL excess
80m (people require a full shift of eight (8)
estimated to who called)
80m (HR more on two (2) or more
hours or person)
4h (people who misapplied)
4h (HR person)
shall beperson’sso as to include the hours
2h (HR altered boss)
16h 40m

TOTAL excess
80m (people require a full shift of eight (8)
estimated to who called)
80m (HR more on two (2) or more
hours or person)
4h (people who misapplied)
4h (HR person)
shall beperson’sso as to include the hours
2h (HR altered boss)
adverse impact would result in labor
16h 40m x $35/h = $513.34 from such

TOTAL excess
80 minutes (people who called) eight (8)
estimated to require a full shift of
80 minutes (HR person) or more
hours or more on two (2)
4 hours (people who misapplied)
4 hours (HR person)
shall be altered so as boss)
2 hours (HR person’s to include the hours
adverse impact would resultin labor
16h40m x $35/h = $513.34 from such

Writing has never
been more powerful.

All of this has
happened since
2000.

“When a man's knowledge is not
in order, the more of it he has the
greater will be his confusion.”
-- Herbert Spencer

QUESTION 1:
How and why did
writing develop?

There once was man
from Nantucket,

Writing gives you the power to
preserve words through time and
transmit them across distance.

Tiger: having an asian mother and a military father you
Jaimee: haha I wish cannot and will not ever be full Tiger: having an asian mother and a military fat
of yourself
, 6:38 p.m.) cannot and will not ever be full of yourself
Jaimee: miss u (Sept. 27, 6:38 p.m.) I have fun with u, you always make me smile and I
Jaimee:
who is your new boy toy Jaimee: I have fun with u, you always make me
Tiger: now that's hot so who is your new boy toymyself or say anything to u ... the day I
am not afraid to be
... still running dry... been on 2 real met u I thought u were going to am not afraidato betimes but say anything to u ..
kick me out few myself or
:( Jaimee: no new boy toy ... still running dry... been on didn't and uu I thoughtmewere going to kick me out a fe
for someone reason you 2 real met have told u numerous
dates in the pat 2 months :( times I talk to much but slowly as I someone reason you didn't and u have told m
for get to know u iI think
Tiger: I need you your absolutely amazing times I talk to much but slowly as I get to know
ght ass over here and visit me! I need your absolutely amazing
Jaimee: then get your tight ass over here are wrong I'mIbone thugs in harmon
Tiger: you and visit me! need
u Tiger: you are wrong I'm bone thugs in harmon
ut soon Jaimee: Something wrong babe?I was excited to sepnd time
Tiger: I will wear you out soon u this week (Oct. 15, 6:40 p.m.)
with Jaimee: Something wrong babe?I was excited to
a new piercing with u this week (Oct. 15, 6:40 p.m.)
Jaimee: how soon? I got a new piercing you Sunda night. Its the only night in which I
Tiger: I will
am totally free but I have to leave at 530will you Sunda night. Its the only night
Tiger: I Monday morning to
Tiger: really. Where
c of it ... is on my cheek below my drive up to the valley for an outing for onefree but I have to leave at 530 Monda
am totally of my sponsors.
diamond Jaimee: I just sent u a pic of it ... is onat 8 pm on below my newport to the valley for an outing for one of my
See you my cheek Sunday in drive up
eye ... implanted a little diamond See you at 8 pm on Sunday in newport
dn't pick up on that Tiger: don't text me back till tomorrow morning. I have to
Tiger: send it again. I didn't pick uppeople around me right now
many on that Tiger: don't text me back till tomorrow morning
me attention from me many people around me right now
Tiger: you just need some attention from me something very naughty (Oct. 18, 3:40 p.m.)
Tiger: send me
y friend (8:45 p.m.) Tiger: send me something very naughty (Oct. 18
Tiger: do you have a boy friend (8:45 p.m.) things are worth waiting for lol ... besides im
Jaimee: some
e someone I am dating ... no ... u can
at work am dating ... no ... u can Jaimee: some things are worth waiting for lol ...
Jaimee: I don't even have someone I
at work
be my boyfriend ;) Tiger: go to the bathroom and take it
Tiger: go to the bathroom and take it
Tiger: then I am Jaimee: haha ur too much
Jaimee: haha ur too much
Jaimee: I wish Jaimee: are u leaving me cause your wife is still in newport :
ely we will always be together

If you’re not sure about it,
don’t WRITE IT, TYPE IT, BLOG it,
IM it, TWITTER it or SMS it.

“Keep a diary, and
it will keep you.”

QUESTION 2:
Where do words
come from?

(Okay Smartass, where does the
dictionary get them?)

Nouns manager Adjectives nervy
dialogue aerial
accused mimic noiseless
dislocate auspicious
addiction misgiving obscene
divest baseless
alligator mountaineer olympian
drug beached
amazement ode premeditated
dwindle bloodstained
anchovies outbreak promethean
elbow blushing
assassination pageantry quarrelsome
enmesh circumstantial
backing pedant radiance
film consanguineous
bandit perusal rancorous
forward deafening
bedroom questioning reclusive
gossip disgraceful
bump reinforcement remorseless
grovel domineering
buzzers retirement rival
hobnob enrapt
courtship roadway sacrificial
humour
critic rumination epileptic sanctimonious
hurry
dauntless savagery equivocal softhearted
impedes
dawn scuffles eventful splitting
jet
design shudders fashionable stealthy
jig
dickens switch foregone traditional
label
discontent tardiness frugal tranquil
lapse
embrace transcendence generous unmitigated
lower
employer urging gloomy unreal
misquote
engagements watchdog gnarled varied
negotiate
excitements wormhole hush vaulting
numb
exposure zany inaudible viewless
pander
eyeball Verbs invulnerable widowed
partner
fixture besmirch jaded worthless
petition
futurity bet juiced yelping
puke
glow blanket lackluster Adverbs
rant
gust cake laughable importantly
reword
hint cater lonely instinctively
secure
immediacy champion lustrous obsequiously
submerge
investments compromise madcap threateningly
swagger
kickshaws cow majestic tightly
torture
leapfrog denote marketable trippingly
unclog
luggage deracinate monumental unaware

“our language be considered the
words and phrases used in the
general intercourse of life”

Samuel Johnson from ‘The Plan of an English Dictionary”

You are the source of your
own authentic language.

QUESTION 3:
Why aren’t words spelled
like they sound?

pepulle pupill
pepille pupyll
pepil pupul
pepylle peuple
pepyll pople
peeple poepul
poepull puple

But the pronunciation kept evolving.

food used to pronounced as fode

life used to be pronounced as lyf

QUESTION 4:
Why does English have so
many synonyms?

Pre 1066 – William the Bastard

Post 1066 – William the Conqueror

“Show me the invading word!”

QUESTION 5:
With all these words,
which ones do you use?

Good words are words of
clear, unambigous meaning.

Never use a fancy
word when a simple
word will do.

Fancy words add an
adverse and
detrimental quality to
all kinds of
lexographical activity.

David Howard is not a
smart man.

"You hate to think you have to
censor your language to meet other
people's lack of understanding."

Julian Bond, then Chairman of the NAACP

When faced with a
choice between
niggardly and
miserly...

Use the word

CHEAP
every single time.

So why did David
Howard use the
word, “niggardly?”

ALWAYS USE THE
SIMPLEST WORD YOU CAN.

“First, learn to hammer in the nails,
and if what you build is sturdy and
serviceable, take satisfaction in its
plain strength.”

William Zinnser, from “On Writing Well.”

“The perpetrator performed an
aggravated assault on the victim
which resulted in substantial injuries
and the subsequent...”

“Bill hit Steve in the
head with a hammer.”

“Bill (perpetrator) hit Steve (victim) in
the head with a hammer. (assault)”

“We are a global, diverse family with
a proud heritage, passionately
committed to providing outstanding
products and services.”

“Imagine that the CEO just gave you
the edict to ‘find internal sources of
value that can translate into bottom
line benefits over the next five
years.’”

From a UPS White Paper about Supply Chain Solutions.

“Imagine that the CEO told you to cut
costs.”

OMIT NEEDLESS WORDS
Vigorous writing is concise. A sentence should
contain no unnecessary words, a paragraph no
unnecessary sentences, for the same reason that a
drawing should have no unnecessary lines and a
machine no unnecessary parts. This requires not
that the writer make all his sentences short, or that
he avoid all detail and treat his subjects only in
outline, but that every word tell.

From the “Elements of Style,” by Strunk and White

Use words like you had
to pay for each of them.

“A very common misstep in
organizing a strategic sourcing
program often relates to the
supporting infrastructure – the
strategy, process, organization
and technology.”

From a UPS White Paper about Supply Chain Solutions.

Words to be immediately suspicious of:

Words to be immediately suspicious of:

1. Adverbs ending in -ly

Words to be suspicious of:



2. Adjectives

The camel died quite suddenly on the
second day, and Selena fretted sulkily
and, bufﬁng her already impeccable
nails--not for the ﬁrst time since the
journey began--pondered snidely if
this would dissolve into a vignette of
minor inconveniences like all the other
holidays spent with Basil.

Gail Cain 1983 Bulwer-Lytton Fiction Contest Winner

The camel died on the second day.
Selena fretted sulkily and, bufﬁng her
already impeccable nails--not for the
ﬁrst time since the journey began--
pondered snidely if this would
dissolve into a vignette of minor
inconveniences like all the other
holidays spent with Basil.

Gail Cain 1983 Bulwer-Lytton Fiction Contest Winner


2. Adjectives
3. Jargon

Why would someone say:

Are you experiencing
any pain?

When they could ask:

Does it hurt?

Goodwill Industries International
enhances the dignity and quality of
life of individuals, families and
communities by eliminating barriers to
opportunity and helping people in
need reach their fullest potential
through the power of work.

Goodwill Mission Statement

We help people who are looking for
work or better jobs so they can better
provide for their families.

What directs you to the Mission Statement on Goodwill.com

work or better jobs so they can better

work or better jobs so they can

We help people provide
for their families.

We help people provide for their
families through the transformative
power of work.

“I gained an immense advantage over
the cleverer boys... I got into my
bones the essential structure of the
ordinary sentence – which is a noble
thing.”

Sir Winston Churchill

right order =
subject verb (object)

“Use the analytic tool of
complete sentences.
Including subjects and
predicates.”

Lou Gerstner, IBM

A sentence is any combination
of words that expresses a
complete thought.

“It’s form was an exact quadrangle;
and we may calculate that a square of
about seven hundred yards was
sufﬁcient for the encampment of
twenty thousand; though a similar
number of our own troops would
expose to the enemy a front of more
than treble of that extent.”

Edward Gibbon from “The Decline and Fall of the Roman Empire.

A sentence is linguistic device
designed to hold one (and only
one) idea.

“Did you know that Abraham Lincoln
wrote the Gettysburg Address while
traveling from Washington to
Gettysburg on the back of an
envelope?”

Idon’tknowamus.

Idea #1

traveling from Washington to
Gettysburg on the back of an
envelope?”

Idon’tknowamus.

Idea #1

{traveling from Washington to Idea #2
Gettysburg} on the back of an
envelope?”

Idon’tknowamus.

Idea #1

{traveling from Washington to Idea #2
Gettysburg} on the back of an
envelope?”

Idea #3

Idon’tknowamus.

Subject
Verb

“Did you know that Abraham Lincoln,
while traveling from Washington to
Gettysburg, wrote the Gettysburg
Address on the back of an envelope?

Object

Idon’tknowamus.

Abraham Lincoln wrote the
Gettysburg Address.

Every sentence, no matter
how complicated, confused
or unclear can
be broken down into
Subject Verb (Object)

“Robinson, who coaches the Oregon
State Beavers, was cheered on by the
President, who snacked on popcorn,
the First Lady, Sasha, Malia and the
girls’ grandmother Marian Robinson.”

cnn.com

“An error has been
found in your account.”

The problem with the passive
voice is that it violates
subject verb (object)

“Honey, an affair was had.”

“I slept with my
tennis coach.”

The passive voice is the
voice of all those who seek
to dissemble, obsfucate or
otherwise cover their ass.

The passive voice also
violates the principle of
omitting needless words.

“Many famous quotations from
Churchill, Roosevelt and Kennedy
were used by the speaker in his
talk on “Famous Political Orators.”

20 were used by the speaker in his talk
on “Famous Political Orators.”

The speaker quoted Churchill,
Roosevelt and Kennedy during his
14 discussion of “Famous
Presidential Orators.”

20 were used by the speaker in his talk
on “Famous Political Orators.”

Bill Cunningham gave a talk about
famous political orators. He
15 quoted Churchill, Roosevelt and
Kennedy.

How do you say
something that’s never
been said before?

How do you say
that for which their
are no words?

When you put two words
next to each other, a
third meaning, is created
that cannot be contained
within deﬁnitions of
either word.

“Ma’am, could you
please ask your husband
to stop cramming
sandwiches down his
ham funnel?”

“...a great vampire squid
wrapped around the face of
humanity, relentlessly
jamming it’s blood funnel into
anything that smells like
money.”

Matt Tabbibi describing Goldman Sachs

“What does it say that Iranians can
march by the millions, put life and limb
on the line, while Americans sit meekly
by as a ﬁnancial colossus with
tentacles deep into the federal
government enriches itself beyond our
imagination on the backs of the poor
and the struggling?”

Peter Daou on Goldman Sachs

“The ﬁrst draft of
everything is shit.”

Ernest Hemingway

“Clutter is the disease of
American writing.”

William Zinnser, ‘On Writing Well’

“There is no great
writing, only great
rewriting.”

Justice Louis Brandeis

Rewriting Procedure
1. read it out loud
2. ﬁgure out what it is trying to say
3. check for bad words
4. check for wrong order
5. rewrite it
6. read it out loud

Purpose: To release you into
your authenticity to become
a catalyst for success in your
life and work.

Mission and Vision Statement For Interact V1

“Purpose: To teach businesspeople to
communicate with power, ease and grace.”

Method: We release you into your
authenticity, giving you both the permission
and the ability to speak from who you really
are – right from the soles of your shoes.

I utilized a multi-tined tool to
process a starch resource.

All patient meals will be
rethermalized by use of a
microwave oven before
delivery to patients.

With the gold and silver out of reach,
Ohno scooted furiously past brothers
Charles and Francois Hamelin to earn
a bronze in the short-track 1,000-
meter ﬁnal Saturday night, making him
the most decorated U.S. Winter
Olympian.

The Associated Press

Much too frequently, the criminal
manages to escape the scene of a
crime because he manages to escape
the visual capability of the responding
ofﬁcers.

We are continuing to
broaden our understanding
and knowledge pertaining
to print production and
graphic design.

On Monday, the digital content
organization plans to announce several
moves that signal it is ready for
companies to start building devices and
services with the technology this year.

Celebrations moved like a wave from
east to west as midnight joyously
struck across the globe and the world
welcomed 2010. In New York, at least
1 million people watched the iconic
ball drop in Times Square.

cnn.com

Valais is the first water bottled in the
Swiss Alps to be sold in the United
States. The final design for the bottle
label reflects the Swiss heritage by
featuring a mountain images, as well
as a Swiss flag icon. It informs
consumers visually that this is a
refreshing, natural beverage.

Businesses planning sales strategy
perceive buying power as a gauge
of the general ability of potential
customers to buy their products.

Reality show stars Kim, Kourtney and
Khloe Kardashian can now sell the
clothes right off their backs to their
fans.

The Associated Press

“It is one thing to study
war and another to live
the warrior's life.”

Telemon of Arcadia

How to
write
like a
professional

Writing is
The entire process by
which we discover what
we are trying to say.

In fact, you can’t do creative
work without getting lost. It’s a
part of the process.

The Creative Process
1. There is a problem.
2. You gather information.
3. You develop solutions/options.
4. Some of them seem okay. Not great.
5. You run out of ideas.
6. You put it out of your mind completely.
7. The Eureka moment.

I believe that we
get, at most,
SIX periods of
concentration a day.

“A writer only gets

2 to 3 hours
of productivity a day.”

“The writing part isn’t
hard, it’s sitting down
to write.”

Steven Pressﬁeld

CO-WORKERS

E-MAIL

SMS CELLPHONE

CO-WORKERS
IM

E-MAIL

SMS CELLPHONE

CO-WORKERS
IM

E-MAIL LANDLINE

SMS CELLPHONE

CO-WORKERS
TWITTER IM

E-MAIL LANDLINE

SMS CELLPHONE

Plus whatever
else is going on
in your head.

The Pomodoro Technique
1. Choose a task
2. Set timer to 25 minutes
3. Work on the task until the timer rings.*
4. Take a short break.
5. Every four Pomodoros, a longer break.

The Pomodoro is not
about time.

It is about your
awareness of time.

WRITING IS
SPIRITUALLY DIFFICULT
BECAUSE OF THE
ANXIETY OF BECOMING.

What we do is a consequence of
where we place our attention.

“He writes the worst English that I
have ever encountered. It reminds me
of a string of wet sponges; it reminds
me of tattered washing on the line; it
reminds me of stale bean soup, of
college yells, of dogs barking idiotically
through endless nights. It is so bad
that a sort of grandeur creeps into it.”

H.L. Mencken on Warren G. Harding

GW(RO) March 2nd

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GW(RO) March 2nd