This document provides information about Loren Ridinger, founder of Motives Cosmetics, and La La Anthony, who has a cosmetics line with Motives. It discusses their accomplishments and recognition. It then details the Motives product line, which includes primers, foundations, concealers, eye products, cheek products, lip products, nail polish, and customizable cosmetics. It promotes the Motives business opportunity and provides information about starting a business as a Motives Beauty Advisor through their starter kits.

5. People Empowering People…
“The ability to make people look
and feel better while achieving
the lifestyle they have always
dreamed about.”
-Loren Ridinger
mission statement

6. Loren Ridinger
• Named as one Vogue’s Top 100 Most Influential Women
• Awarded the Woman of Substance and Style Award
• Recognized by Fashion Group International for her contribution
to the fashion and beauty industry
• Named Entrepreneur of the Year by Business Leader Magazine
three years in a row
• Her personal blog, LorensWorld.com, was named as one of
Forbes’ Top 100 Websites for Women
• Named one of the Top 50 Most Motivational People of the Web
and Twitter
• 1,000,000 followers on Social Media

7. La La Anthony
• Best Selling Author
• Internet Mogul
• Trend Setting Fashionista
• Television Star
- MTV® VJ
- Current hit reality show
La La’s Full Court Life on VH1®
• Silver screen Actress

8. Visibility

9. Motives By Loren Ridinger
Has Been Featured In:
• New York Post
• In Touch magazine
• Every Day with Rachael Ray magazine
• Bravo’s “The Fashion Show”
• People En Español magazine
• Life & Style magazine
• Us Weekly magazine
• Latina magazine
• 100 Thousand Club magazine
• Elle.com
• New York
• Vogue
• People Style Watch
• InStyle
• Glamour
• Allure
• Cosmopolitan
• Cosmo for Latinas
• Lucky

10. InStyle Magazine
Circulation: 9,780,000
Featured Motives Cheek Contour Brush
Latina Magazine
Best Eye Shadow Award
Lucky
Circulation: 2,821,960
Khloé Kardashian wears
Motives on the cover

11. MOTIVES® FOR LA LA
HAS BEEN FEATURED IN:
Juicy Magazine
Circulation: 150,000 monthly
“Motives cosmetics are infused with
antioxidants and vitamins that enhance
true beauty and nourish the skin.”
Latina Magazine
Circulation: 400,000 monthly
“Motives for La La Confetti Nail Lacquer
– sparkly and festive, this glittery shade
is perfect as a stocking stuffer!”

14. We bring the cosmetic counter to your home!
• Customizable cosmetics line
• Complements every age, skin-tone and skin type
• Perfect formulas for easy and foolproof application
• Powders are micro-pulverized for a smooth, flawless finish
• Fully pigmented cosmetics for photo shoots and fashion shows
• Award winning cosmetics
• Proprietary formulas
• Hypoallergenic
• No animal testing
• Chanel quality at better than Mac pricing
Motives Cosmetics

15. Product Line

16. Priming and Base

17. Motives® Perfecting Face Primer
•Seals the skin to allow foundation to cover
redness and imperfections
• Helps fill in lines and smooth skin
• Creates a smooth canvas
• Ensures makeup looks fresh and lasts longer
• Contains vitamins A, C and E
• Moisturizes skin
UC: $14.25 SR: $19.95 BV: 12
Motives® Invisi-Line
UC: $10.00 SR: $14.00 BV: 8
• Fills in lines, creating a smooth
surface for makeup application
• Mineral pigments reflect light away
from fine lines and wrinkles
• Antioxidant ingredients promote
healthy skin

18. Motives® Liquid Powder
Mineral Foundation
• Protects skin with exclusive multi-mineral
complex that complements most skin tones
• Evens out the skin and covers imperfections
• Provides easy, one step process with primers,
silicone and sunscreen
• Goes on smooth and dries to a satin finish
UC: $18.00 SR: $24.95 BV: 14
Motives® and Motives® for La La
Supreme Crème Foundation
UC:$17.50 SR:$24.50 BV:15 La La: 14
• Offers the lightness of a liquid foundation in an easy-
to-blend crème formula
• Provides buildable, even coverage that stays true-to-
color
• Crease-resistant

19. Motives® Crème Concealer
• Covers dark under-eye circles
• Creates smooth, intense coverage
• Works well under foundation, or by itself
• Delivers moisture to dry under-eye area
• Conditions skin and provides antioxidant protection
with vitamin E
• No caking, crease resistant and non-drying
• Water-based
UC: $11.50 SR: $16.50 BV: 9
Motives® and Motives® for La La
Translucent Powders
• Sets makeup for a flawless finish
• Provides sheer coverage for a natural look
• Controls shine and doesn’t clog pores
• Ultra-fine texture allows for smooth
application
UC:$17.50 SR:$24.50 BV: 14 La La: 13

20. Eyes

21. Motives® Eye Base
• Neutralizes lid and covers discolorations
• Keeps shadow colors true
• Provides a creamy texture
• Eliminates creasing
• Keeps shadow in place all day and night
UC: $10.00 SR: $14.00 BV: 8.5
Motives® False Eyelashes
• Features human hair for higher quality lashes
• Can be worn day or night
• Gives you instant length and volume
• Easy to apply and remove
• Alluring, natural-looking lashes
• Reusable
UC: $5.50 SR: $7.75 BV: 4

22. Motives® Pressed Eye Shadow
• Deflects light away from lines, skin
imperfections and hyper-pigmentation,
creating an anti-aging effect
• Does not run or crease
• Long wear and impeccable hold
UC: $9.00 SR: $12.50 BV: 7.25
69 shades available
Motives® Red Carpet &
Behind the Scenes Palette
• Complementary colors that can be worn wet
or dry for a smoldering look
• Four new mineral eye shadows perfect for
any skin tone
• Impeccable color retention that will not fade
or crease
UC: $25.00 SR: $34.95 BV: 20

23. Motives® Mavens Element
• Created by our Motives Mavens
• These colors work for all skin tones
• Eye Shadows in natural and deep hues
UC:$25.00 SR:$35.00 BV: 15 UC:$35.00 SR:$49.95 BV: 28
Motives® In the Nude
• Features six neutral eye shadows, Miami Glow
Bronzer, and Kiss Me Mineral Lip Shine
• Includes easy to follow instructions to create
two different looks
• Eye shadows can be used wet or dry
• Makes the perfect travel companion

24. Motives® Mineral Paint Pots
• Sets makeup for a flawless finish
• Provides sheer coverage for a natural look
• Controls shine and doesn’t clog pores
• Ultra-fine texture allows for smooth application
UC:$14.25 SR:$19.50 BV: 11
Motives® Glitter Pots
• Adds sparkle to the eyes
• Lightweight, fine particles add glitter to any makeup
• Different colors to accentuate any eye color
• Create subtle or bold looks with varying application
UC:$10.00 SR:$14.00 BV: 7.5

25. UC:$11.25 SR:$15.75 BV: 9 La La: 8
Motives® Essential Brow Kit
• Contains soft brow powder for striking color
and sleek wax for brow-sculpting control and
shine
• Applies effortlessly
• Creates glamorous, shaped and sexy
brows that stay put all day long
UC: $21.75 SR: $29.95 BV: 17.50
Motives® Mineral Waterproof
Eyebrow Pencil
• Taupe and Light Brown
• Same great formula as the Motives® for La
La Mineral Waterproof Eyebrow Pencil
• Applies with smooth application
• Includes a brush for taming brows
• Waterproof for long wear

26. Motives® Lustrafy Mascara &
Lustrafy High Definition Mascara
• Maximizes the look of the length and volume
of your lashes
• Creates a fan of long, separated lashes
• Does not clump or glob on your lashes
• Fortified with Panthenol to condition lashes
and make them look longer
• Smudge-free formulaUC: $12.00 SR: $16.50 BV: 10
Motives® Khol Eyeliner
• Same great formula as our current khol eyeliners –
new addition to the line: Regal Blue
• Creamy and smooth; glides on with ease
• Amazing staying power
UC:$10.50 SR:$14.75 BV: 8.5

27. Cheeks

28. Motives® 3-in-1 Contour,
Bronze And Highlighting Kit
• Three-in-one compact with powders to
highlight, contour and bronze
• Luxurious formula that glides on smoothly to
accentuate and sculpt facial features
• Includes an easy-to-follow instructional guide
on where to apply the powders
• Designed for all skin types
UC: $25.00 SR: $34.95 BV: 20
Motives® Mavens Sculpt Series
• Chosen by six Motives Mavens as essential
shades for sculpting the face
• Four shades of crème foundation in warm
and cool tones for enhancing your natural
features
• Perfectly sized for on-the-go application
UC:$25.00 SR:$35.00 BV: 15

29. Motives® Miami Glow
Pressed Bronzer
• Creates a sun-kissed glow that gives skin a
renewed and flawless appearance
• Defines and highlights your best features
• Designed with a soft and luxurious texture in a
satin-smooth, non-irritant formula, to be worn by
all skin types
UC: $15.75 SR: $22.00 BV: 12.5
Motives® Pressed Blush
• Blends well and layers exquisitely
• Nourishes and conditions the skin without
clogging pores
• Creates a natural, healthy glow so skin looks
renewed and flawless
• Minimizes the look of imperfections and
visible pores
• Paraben, fragrance and oil free
UC: $10.00 SR: $14.00 BV: 8.25

30. Lips

31. Motives® Lip Crayon
• Defines your lips
• Creamy, smooth formula
• Amazing staying power
• Infused with antioxidants
• Amazing staying power
• Non-comedogenic and hypoallergenic
UC: $10.50 SR: $14.75 BV: 8.5
Motives® 40fy Lip Treatment
• Reduces the appearance of current and
future fine lines and wrinkles
• Hydrates lips and give the appearance of
increased volume with Maxi-lip™ and
Dermaxyl™
• Increases the look of lip volume when used
three times daily for 29 days, as proven by
clinical studies
UC: $14.50 SR: $20.00 BV: 12

32. Motives® Mineral Lipsticks
• 27 new shades
• Luscious, long-lasting colors
• Mineral formula provides sheer, buildable
coverage
• Infused with antioxidants to nourish the lips
UC:$11.25 SR:$15.75 BV: 9
Motives® and Motives® for La La Moisture
Rich Lipstick
• Provides creamy, long-lasting color in various
finishes from matte to shimmer
• Enriched with Sunflower Seed Oil for instant
moisture
• Locks in moisture to condition for soft,
supple lips
• Paraben free
UC:$11.25 SR:$15.75 BV: 9 La La: 8

33. Motives® and Motives ® for La La
Mineral Lip Shines
• Mineral base provides intense hydration,
conditioning and ultra-shine
• Brush applicator provides increased product
application
• Perfect for every skin tone
• Paraben free
UC: $12.75 SR: $17.95 BV: 9
Motives® for La La Illuminating
Lip Shines
• Provides even color and high shine to lips
• Includes a mirror and LED light for easy application
day and night
• Comes in various shades to match any occasion or
mood
• Contains a brush-tip applicator for precise application
UC:$10.00 SR:$13.95 BV: 8 La La: 8

34. Touch Ups, Add-Ons & Tools

35. Motives® Nail Lacquer
• Provides brilliant, chip-resistant finish
• Offers long-lasting color
• Applies smoothly and easily
• Trend-setting colors for every look
UC: $5.00 SR: $6.95 BV: 3.5

36. Motives® Custom Blend
• Completely customizable liquid and
powder mineral based cosmetics
infused with soothing botanicals
• Suitable for all skin types
and skin tones
• Talc-free, fragrance-free and
non-comedogenic
• Micro-pulverized Powders
• Highly pigmented
• 200-300% retail profit

37. All Market America skincare brands are
formulated with advanced technology,
innovative ingredients and are high-quality
skincare systems, giving our customers
outstanding results

39. Lumière De Vie
• The next generation of skin care
• Designed to promote the natural healing process of any skin type,
regardless of age, Lumière de Vie helps to provide revitalized radiance, a
healthy glow and improved clarity using the power of the sea and the
earth
• With the highest-quality natural ingredients and powerful formulas that
help heal, soothe, moisturize and protect, Lumière de Vie acts as first aid
for your skin

41. Cellular Laboratories®
• Scientifically engineered with award-winning ingredients to minimize
the appearance of lines and wrinkles, protect the skin from UV damage
and support the skin on a cellular level
• Some products are for all skin types, however Cellular Laboratories is
formulated for the Anti-Aging consumer
who has normal to dry and very dry skin types concerned with fine lines,
and wrinkles
• Over time, using this complete regimen will result in softer, younger and
firmer-looking skin

42. Motives® Advantages For The Customer
• The customer can customize their own collection
• Motives Beauty Advisor helps select the best products
for the customer’s skin type
• Motives Beauty Advisor helps choose the best colors
for the customer’s skin tone
• Motives Beauty Advisor educates and teaches
customers how to use each product
• Customers are allowed to try the products before they
purchase them
• Customers earn CASH back for every qualified
purchase

43. IT’S TIME TO CREATE
YOUR OWN
FINANCIAL FUTURE!

44. • Motives® is for everyone from beginners to
elite professionals
• You don’t need to be a makeup artist.
–Basic to advanced trainings
–Basic and professional kits
–Free downloads to grow your business
–Viral marketing tools
• No matter your level of expertise, you
have a proven career path to success
A career path to success

45. Downloads

47. youtube.com/officialmotives

48. instagram.com/motivescosmetics

54. • Make money doing what you’ve always wanted to do
• Get your own website
• We provide training, tools, marketing and support to ensure
your success
• Be your own boss and make your own schedule
• Work from home, online or in-person
• Set up Motives On-line Parties
• Proven business system
• Earn residual income
MOTIVES® unique business model

55. • Taps into the fastest growing channel in
Beauty Care industry
• All the benefits of the website, focused on
the Beauty Care customer to increase
sales
• Personalized site that is consistently
updated
• Constant selling- 24/7
• Free leads for new customers and Beauty
Advisors
motivescosmetics.com

58. Getting Started Now
Motives Beauty Advisor Starter Kit
Starter Kit Includes :
• Three Rich Formula Lipsticks
• One Kohl Eyeliner
• Four Pressed Eye Shadows
• One Pressed Blush
• One Blush Bronzer Duo
• One Lip Crayon
• One Lustrafy Mascara
• One Mineral Lip Shine
• One 7-Piece Essential Brush Set
• 10 Motives Catalogs
• One Color Wheel
• 20 Order Forms
• 10 Lumière de Vie Sample Packs
• One Motives Beauty Briefcase
• Business Support Materials
You will also receive your own motivescosmetics.com and shop.com websites, where you can sell products and earn
commissions and retail profit.
$149.95 Plus Tax and Free Shipping
Retail Value $448

59. Motives® Fast Start Kit
BV: 300
BV: 300

60. As a Motives® Beauty Advisor:
• Earn 30% or more in retail profit from your sales
• Earn $300+ per Beauty Event
• Hold two events per month and earn $600+ in retail
profits alone*
What YOU can earn
*Average Beauty Event generates sales of $1,000 or more per event

61. On-Line Party

63. Allows anyone including you to host a
Motives Cosmetics party – ONLINE.
Within seconds you can
set up your party
Give the Party a theme
Choose the number of
days for the party to last

64. Share on social media as
well as email
Choose the category you wish
to feature when they go to the
website to see your party
Choose up to 3 looks
to feature at the party

75. You can share your party on Facebook by clicking the “Share” button
located on your party page.

76. Copy your party link and paste it to your Facebook wall or email it to your
friends who do not have Facebook. Go to the bottom of your party page and
click “Link to this page and tell all your friends”

77. You can also copy your party link from the confirmation email next to
“Party Link” and share it on your wall or via email to all your friends!

78. This link takes them back to your party on Motivescosmetics.com

79. 3. Party Rewards - Motives Cash
2. Promoting the Party, Invite Others &
Join the Party
1. Party Setup Distributor/UFO Hostess

82. Groups v. Events –
group creates
engagement v. an
event which is a
concentrated
community.
Group will show up
in timeline and you
can add your friends
without them having
to accept. Events
you can invite who
you like. But they
have to see it
and accept.

83. Open v. Closed
preference
Events can be very
successful if they are planned
and people you invite
are contacted

84. Update the event
START DATE and
START TIME every
day to keep it current
in the newsfeeds.
*I would recommend
updating the start
time twice a day*
Invite your friends
to the event (and
me too). If your
friends don't RSVP
send them a
personal message
asking them to
accept it.

85. You can add
people to your
group and build
engagement
BE careful not to
be to “spammy”
with people in
groups – that is
why some people
prefer not to use
groups but just
start an event.

87. Click ‘Events’
from left side
of your
Facebook
newsfeed

88. CLICK +
CREATE

89. CLICK +
CREATE

90. Event Page –
Invite People,
Pre-Program
Posts, Invite
People from
the Page

98. Add Host to
the Group or
Event
Add people to
the group or
invite to event
Add Photo

99. You can create an
event inside the
group- like a online
party
This is where you
should upload
interesting tutorials,
videos and pictures to
gain interest about the
products
Store files that can be
viewed by others in the
group about product
information, information
on Motives, Q & A for
those interested in
Hosting an event or
joining the team

101. Naming the
“Event” – exp.
Motives PJ
Party, Motives
Bridal Event,
etc.
Think of
themes.. You
can create
contests with
them and make
the party even
more fun.
It creates
engagement.
Create #Hashtags
for the party
#Motivespjnight
#girlswithmotives
Ask your guests to invite their friends as
well to the party

102. Help the
hostess with a
script to send
out emails,
invites. Tips for
a successful
party
Prep the
Hostess Invites
her friends,
posts about it
and promotes
the party with
you
You Pre Post
prior to the
Party – this
creates exciting
content when
they first get to
the party. Result
– Better Party

105. You will receive an email at the
end of the party letting you know
the total amount of sales from
the party. So will your hostess.

107. PRODUCT RETAIL DISTRIBUTOR
COST
BV
4 PERF. QUADS $35.00x4 $25.00 20x4
3 MINERAL
BLUSH
$15.50x3 $11.00 9x3
5 KHOL EYELINER $14.75x5 $10.50 8.50x5
6 MINERAL
LIPSTICK
$17.50x6 $12.50 9.50x6
2 BEAUTY
WEAPON
$49.95x2 $35.00 27x2
Total before disc. $465.15
10% discount $46.51
Total $419.00 $330.50 Hostess earns 15%
Retail
$62.85
260.50 BV
Profit before
hostess
gift$88.50
Your Cost
$44.00
35.20BV
260.50+35.20=
295.70BV
Retail Profit
$44.50

108. Or you can use SHOPBOX to post and allow friends to
shop and checkout right on FACEBOOK. (this option
works only if the hostess is a UFO – but will change soon)

115. Customers complete purchases on FACEBOOK
This means you can host a motives
party, Health & Nutrition Party, DNA
mommy party, whatever you want.
The possibilities are endless

116. As a Motives® Team Builder… Leverage Your Efforts
• Partner with other Beauty Advisors
• They will earn 30% or more in retail profits, you will earn
additional revenue
• Build two teams of five, each holding two events per
month to earn $1,500+ in commissions alone
What YOU can earn
*Average Beauty Event generates sales of $1,000 or more per event

117. Turn your love
of makeup into money
Become a Beauty Advisor today.
Fun, flexible and sociable; achieve your goals and
dreams by turning your love of beauty into money.
Income Personal Sales
$300+ $1,000 Weekly or Monthly
$600+ $2,000 Weekly or Monthly
$900+ $3,000 Weekly or Monthly
$1,200+ $4,000 Weekly or Monthly
2 Teams Each Selling
( L Team 5,000 BV & R Team 5,000 BV)
Your Commissions
$10,000/Week $1,500/Week
$10,000/Twice a Month $3,000/Month
$10,000 /Month $1,500/Month
Earn Commissions
Note: Retail Profit @ 30% SRP; BV @ 50% SRP; each team = 5 BAs

118. We not only deliver beauty
to doors,
We also open them