1. ARE YOU PAYING ATTENTION?
Retail innovation is about creating customer
experience pre, in and post shopping
P. Cámara
A Crash Course on Creativity

2. Papabubble
- Customer experience: Observation
how they make sweets
- Customize your sweets: be unique
- Format, design, colour and smell in
consistency with the brand

3. Ifil
Semantic structure: what do you want to make?> type of product> colour
It includes a 3-axis in its retail formula: Be proud of yourself and share with others
It plays with difference senses: provides a great customer experience

4. Roca Gallery:
A live magazine: walk through different type of bathroom and find those with is in
agreement with your personality: INCREASE CUSTOMER EXPERIENCE
Explore, check and feel how can fit in your home
Store is a multisensor: expresion of the brand

5. Sorli Discou
Waiting time can be shopping time
Practical, easy, confortable
Place: metro station  high people traffic
Back-end and Front-end: Reduce cost: no saleforce, rental space, etc.