This document provides guidance on using social media to acquire and engage patients. It recommends establishing a social media presence on key platforms to increase online visibility and brand reputation. Consistent posting of original, visually-appealing content that educates patients and positions the practice as a thought leader can help drive traffic to the practice website and increase new patient growth. Case studies show how social media packages from PatientPop helped two medical practices significantly increase key metrics like new patients, appointments, and website conversions.

1. How to Acquire and Engage
Patients With Social Media

2. Social media is a critical piece of your larger online
marketing strategy.
• 80% of consumers begin their search for
healthcare information online.
• 57% of consumers say they think highly of a
business after seeing positive posts online.
• 94% of patients say brand reputation is crucial in
choosing a practice/facility.
• 58% of small businesses use social media to
reach consumers.
Reach Your Audience

3. • Increase traffic to your website with
social profiles.
• Interact with your local community.
• Maximize traffic and engagement with
consistent, search-optimized posts.
Social Increases
Online Visibility

4. Healthcare Provider Social Stars
Dr. Mikhail Varshavski
Instagram: @doctor.mike
No. of Followers: 1.9M
Dr. Kevin Pho
Twitter: @kevinmd
No. of Followers: 143K

5. • Become a go-to resource.
• Educate and engage patients.
• Build your practice and
personal brand.
• Share your expertise with your
industry.
Social Positions You
As a Thought Leader

6. The Queen of Healthcare Social Media

7. • Build relationships with social media
followers.
• Acquire, convert, and continue
nurturing relationship.
• Interact with customer reviews.
Social Drives
Patient Growth

8. Social Best Practices: Choose Your Channel

9. Social Best Practices: Content Creation
Here are some tips to construct relevant and engaging
content that’s authoritative and actionable:
Balance topics. Aim for 80% of content focused on
patients, 20% about your business.
Be original. Original, high quality blog content 1-4X per
month to drive organic traffic.
Lead with visuals. Posts with images or original
photography see higher engagement rates.
Add tags. Aim for 3-5 relevant hashtags per post.
Be concise. 140-400 words per post (depending on the
platform).
Call to action. Ask users to engage with your content.

10. Social Best Practices: Posting & Engaging
Develop a schedule and stick to it, aim for 1-4 posts per
channel per day.
Follow other thought leaders, relevant content and
other local businesses.
Respond to comments or questions.
Mention, engage and tag users when relevant.

11. How Do You Measure Success?

12. ● Organic search visitors have increased by 41%.
● Website conversion rate has increased by 189%.
● Total number of appointments have increased
by 47%.
● Number of new patients have increased by 67%.
Primary Care Physician and Acupuncturist
located in Midtown Manhattan, NY
Case Study:
Dana J. Saltzman, MD, LAc

13. Gastroenterologist
located in Upper East Side, New York, NY
● 430% increase in total number of
patients.
● 316% increase in new patients.
● 132% increased conversion rate on
website.
Case Study:
Blair S. Lewis, MD, PC

14. W: www.patientpop.com
E: sales@patientpop.com
P: 844-487-8399
And sign up for The Healthy Practice Newsletter for more
great practice growth content: www.patientpop.com/blog
Contact Us

15. ACCOUNT NAME &
PATIENTPOP KICK OFF CALL
Andrea Weisz
Implementation Manager
e: andrea.weisz@patientpop.com
p: 888-888-8888
Thank you!

16. SOCIAL PACKAGE:
• Includes 20 unique, optimized posts per month on Google+, Facebook and Twitter
• A mix of branded specialty and service content
• Monthly reporting
• Cost: $400/month
GROW PACKAGE
• Includes 20 unique, optimized posts per month on Google+, Facebook and Twitter
• 800-word SEO blog post per month
• A mix of branded specialty and service content
• Monthly Reporting
• Cost: $650/month
Contact your Implementation Manager or Customer Success Manager for more information
about the Social or Grow Packages.
Social Packages

17. Social Media Example Posts
Google+ Facebook
Twitter

18. Blog Post Example

19. ● We’re Industry Specific
○ We work exclusively with healthcare providers across multiple specialties. We’re specialists, not
generalists
● We Understand Your Practice
○ By building your website and its content, we understand how to best represent practices on
social networks and we can work quickly to refine content strategies
● All-in-One Practice Growth Solution
○ We are uniquely positioned to work with practices on cross channel marketing strategies
through a single point of contact
● Completing the Patient Journey
○ We use social media to connect with practices existing patient communities and a content
strategy that focuses on increasing online visibility and driving more traffic practices websites
PatientPop Value Proposition

20. Case Studies
Dana J. Saltzman, MD, LAc
Primary Care Physician and Acupuncturist located in Midtown Manhattan, NY
● Joined PatientPop in January, 2016
● Added Social Media Package in January, 2017
“PP has been efficient, responsive, knowledgeable and taken care of
every detail with a positive, can do attitude…[they have] increased
patient referrals by over 100 percent!”
In the months since adding Dr. Saltzman’s social
package:
● Total number of appointments have
increased by 47%.
● Number of new patients have increased
by 67%.
● Organic search visitors have increased
by 41%.
● Website conversion rate has increased
by 189%.

21. Case Studies
Blair S. Lewis, MD
Gastroenterologist located in Upper East Side, New York, NY
● Joined PatientPop in December, 2015
● Added Social Media Package in January, 2017
“Every part is fantastic - the website, the online appointment
booking and the social media input - have all helped build my
business. [I receive] endless compliments by patients about my
site, it truly reflects my practice and it has brought so much more
business to me.”
Proof in Numbers:
● 430% increase in total number of patients
● 316% increase in new patients
● 132% increased conversion rate on website