Here is a presentation I gave to a group of Davenport University students about Personal Branding online.

1. Personal Branding: How to do it like a Rockstar! Christina Torri Social Media Coordinator Mindscape at HanonMcKendry

2. Do companies need to brand themselves? YES! If they don’t, how would we know who they are?

3. Why do Companies “brand” themselves? To build an image To keep consistency in the organization To increase awareness Which leads to…. Attracting new customers/business Attracting talented employees

4. How are companies branding themselves? Logos Vision Statements Business Cards Employee selection Tone of communication Traditional marketing Consistency among all marketing efforts Ect……

5. Companies that brand themselves well online Coca-Cola Ford Starbucks McDonalds They are all successful because their image is consistent and transparent across all channels!

6. Do YOU need to brand yourself? YES! If you don’t, how will we know who you are?

7. Why do YOU need to brand yourself? To build your personal image To keep consistency in your personal brand To build your personal network Which all leads to…. Finding a job!!!

8. How can you brand yourself? Online: Facebook Twitter Blogging LinkedIn You Tube Networking Business Cards

9. How does this help me get a job? You would be surprised! Recruiters are increasingly using online sources to job search, recruit, and hire LinkedIn stores resume info, recommendations, and connections in one easy to find place Ask me how I got my job….. 

10. Online Branding- Tips Don’t be afraid to put information out there!! You want potential employers to find you, not someone else with your name! Be who you want to be! Just make sure that image is who you want potential employers to see you Determine what type of content/identity is appropriate for your field. What is acceptable for marketing professionals is different than accountants.

11. Online Branding- Tips Use Privacy Controls!!! Make sure the content professional contacts are seeing is appropriate For Facebook, create lists to make managing content easier Create a “go-to” check for your postings (IE is this something my mom would approve of?)

12. Online Branding: Resources Blogs: Blogger Posterous Business Cards Moo.com Facebook/Twitter Mashable Networking AAF AMA West Michigan aimWest

13. Connect with me Twitter: @passionnut Facebook.com/passionnut Linkedin.com/in/passionnut @mindscapehm Facebook.com/mindscapehm