1. Mobile Website
Development:
Best Practices and
Common Mistakes
Jeanne Gosselin
Senior Consultant
Paskill Stapleton & Lord

2. website
Mobile Website Development
the situation
• 300 million smartphones and counting
• Information anywhere and anytime
• Meeting user expectations

3. website
Mobile Website Development
who is mobile
• All prospective student demographics
• Parents
• Alumni and friends
• Sports enthusiasts

4. website
Mobile Website Development
mobile data
Wall Street Journal 2010
• 83% of teens use phone for advanced data
• 51% of adults use phone for same reasons
Pew internet American Life Project 2011
• 87% of smartphone users are accessing the
internet on phone
• 68% go online every day using smartphone

5. website
Mobile Website Development
mobile colleges
81% not mobile yet
• more than 1/2 plan
to in the next year
• 15% have no plans
to go mobile

6. website
Mobile Website Development
mobile audiences
• 29% Prospective students
• 35% Current students, faculty
and sports enthusiasts
• 13% Alumni donors and friends

7. website
Mobile Website Development
mobile people
Current and prospective
students:
If the college had a mobile
site, would use use it more
than once a day?

8. website
Mobile Website Development
mobile use: the prospect
• Admissions visits
• Admissions requirements
• Request information
• Programs and majors
• Locations and delivery methods
• Parking & directions

9. website
Mobile Website Development
mobile use:
current students
• facility
use; dates and times
• course & scheduling information
• directories
• video
• severe weather information

10. website
Mobile Website Development
mobile size
• 30 - 40 pages depending
on size of institution
• drill down, not across
• touch technology

11. website
Mobile Website Development
mobile architecture
• content specific
user paths
• based on research
not desktop site

12. website
Mobile Website Development

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Mobile Website Development

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Mobile Website Development

15. website
Mobile Website Development
mobile content
• readable
• allow for drill down selections
• scalable (growth)

16. website
Mobile Website Development
mobile design
• brand specific
• lead with audiences
• keep it simple
• minimal use of copy and images

17. website
Mobile Website Development

18. website
Mobile Website Development

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Mobile Website Development

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Mobile Website Development

21. website
Mobile Website Development
mobile marketing
• what your users want on the go
• limited engagement
• utilize QR codes
• brand the experience

22. Janet Sieff
Business Development
janet@psandl.com
412.904.3133
Jeanne Gosselin
Senior Consultant
THANK YOU jgosselin@psandl.com
413.739.5289