This document outlines Pepsi's marketing plan. It provides an overview of Pepsi as a company with over 100 years of producing cola drinks. It then details Pepsi's vision, mission, strengths, weaknesses, opportunities, threats and product details. The marketing strategies section discusses Pepsi's positioning, product, pricing and distribution strategies. It also outlines the company's advertising approaches. The document concludes with an action plan and recommendations to strengthen Pepsi's research, partnerships and reputation in global markets.

1. Pepsi
Marketing Plan

2.  Introduction
 Current Marketing Situation
 SWOT Analysis
 Product Details
 Financial Highlights
 Marketing Strategy
Conclusion
 References

3.  Pepsi International is a world–well–known in the world
soft drinks brand.
 Pepsi is producing Cola for more than 100 years and has
dominated the world market for a long time.
 Its head office in New York.
• Pepsi – Cola was created in late 1890s in New Bern, North
Carolina, United States.
• Pepsiwasfirstintroducedas"Brad'sDrink“.ThenitscalledPepsi-Cola.

4. Introduction
Vision
• To put into action through programs and a focus on environmental stewardship, activities to
benefit society, and a commitment to build shareholder value by making PepsiCo a truly
sustainable company.
Mission
• To be the world's premier consumer products company focused on convenient foods and
beverages. We seek to produce financial rewards to investors as we provide opportunities for
growth and enrichment to our employees, our business partners and the communities in
which we operate. And in everything we do, we strive for honesty, fairness and integrity.

6. • Strengths
 Brand of Pepsi has a strong image on customers’ mind set
 Attractive, Good/unique packaging design
 Pepsi Cola offers many promotions
 PepsiCo products are served to more than 10 million stores per week in more
than 200 countries
 High quality soft drink.
 Suitable brand name.
 Company has a very good reputation.
 Pepsi has large market share than its competitors.
 Strong research & development.

7. SWOT
• WEAKNESSES:
Pepsi does not offer any sort of incentive or discount to its retailers.
Pepsi target only young customers in their promotions.
Demand of disposal bottle is declining.
 Weak on distribution. Pepsi tin pack is not available in far off rural areas.
Not all the PepsiCo products bear the company name
Weak brand awareness. The Coca Cola Company has the largest share market of beverages in the
world and much stronger brand awareness than Pepsi, placing it at competitive disadvantage
• PepsiCo usually prices its products lower than its competitors. Low price is associated with low
quality and PepsiCo products are usually perceived as ones.

8. • OPPORTUNITIES:
 Increase in consumption of soft drinks by the consumers.
 Population growth.
 Flexible Goverment policy.
 Pepsi have enough funds to expand their business in Pakistan.
 Company may start entering rural areas also.
 The company may also diversify its business in some other potential business.
 Increased interest of people in musical groups, cultural shows and sports has provided an opportunity for
Pepsi to increase its sales through them
 Increasing demand for healthy food and beverages.
 Changing social trend

9. • THREATS:
The main competitor of the company is the Coca Cola.
Cola drinks are not good for the health so the awareness level of the people is increasing which is
a big threat to the company.
Low purchasing power of the peoples.
Law and order situation has a great impact on company sales.
High inflation in the Pakistan.
Increasing interest rate.
 Changes in consumer tastes.
Water is becoming scarcer around the world and increases in both cost and criticism.
PepsiCo’s gross profit margin was decreasing over the past few years

10. Product Details

11. Financial Highlights
• International Growth & Revenues
 World’s second-largest food and beverage business.
 We make, market or sell our products in more than 200 countries.
 More than 49% of our business is generated outside the U.S.
 These initiatives included increasing investment in our iconic global brands; stepping up our innovation
program and launching new products like Pepsi Next.
 We applied our critical accounting policies and estimation methods consistently in all material respects, and
for all periods presented.

12. Marketing Strategies
Positioning
 Available in regular size
 Packaging attractiveness
Product Strategy
 Create more new flavors
 Always focus on health – sweet less,
low carbon dioxide gas
 Keep design more on product
packaging
Pricing Strategy
• Provides credit facility to the distributor
which helps them in
proper running of their business
• Product price are fixed by PEPSICO.
Distribution Strategy
• The distribution of Pepsi channel such as
Supermarkets, Convenience mart,
Restaurants, Fast food outlets (KFC…)

13. Advertising
Types Of Advertising
print advertisement, - published in newspapers, magazines, leaflets,
and brochures.
outdoor advertisement, - • Billboards, electric poles, Bus Shelter,
Vehicular Display, Wall Posters, Banners.
broadcast advertisement, - radio, television, and Internet
advertising.

14. Action Program
Action step of Pepsi Cola.
Step 1: Do research on customer needs, wants, and demands
Step 2: Create new flavors with more design of packaging - health
Step 3: Provides more credit facility to the new and old wholesalers in
order to expand Pepsi’s brand to rural area
Step 4: Start to build more partners with local brands to offer our
Pepsi products only
Step 5: Start to do more sponsors with government, NGOs, or other
events

15. Controls
 If local brands reject to become our partnership, we will
talk with them again by providing commission
 Be a sponsorship, we will go direct to government, NGOs,
or other events
 Pepsi has been producing for more than 100 years but still
well known in markets – Health, Environmental, and
Society.
 Moreover, Pepsi can come out with as many new
innovative products as they can depend on countries’
cultures.

16. Recommendation
• To be more and more well known in every markets, the
Department of Research and Product Development of
Pepsi has to be strong
• Pepsico should committed to delivering sustained growth through
empowered people, acting responsibly and building trust.
• The need then is to combine quality along with that, the reputation of
the company has to be kept robust.
• Fresh efforts, newness of approach must remain the principles of a
well marketing strategy. A continuous bombardment in advertisement
would convince the clients that Pepsi is a part of their lives.

17. Thank You