Bruce and Sarah Christensen became empty nesters after their youngest child got married in 2005. One family tradition they wanted to continue was their annual gift exchange. After the wedding, they started developing an online version of this tradition to allow their family to share gifts and fun from any distance. By 2009, they had created a prototype Facebook application that mimicked their traditional gift exchange game. It allowed families to purchase gifts through Amazon for delivery to each other while playing the online game in a virtual "family room". Now they want to share this game with other families looking for a way to stay connected and exchange gifts from a distance.