The role of Digital OOH in todays out of home advertising eco system

1. Come Outdoors With Us
We are

3. ADVERTISING THAT IS
People spend most of their waking hours
outside there home.
Does your brand know how to seize this
opportunity? We certainly do.
Let us show you how.
opportunistic
innovative
interactive

4. ADVERTISING HAS NEVER
BEEN
this efficient
Digital OOH has revolutionized the industry
with cutting-edge technology and premier
locations in the most desired markets.
Play this video to know why…

5. WHICH ONE WOULD CATCH YOUR EYE?
A print billboard can
A digital billboard can
- Peel
- Fade
- Tear
- Change color (while printing / weather conditions)
- Become dirty
- Make your static advertisement go unnoticed
- Be static or have moving graphics
- Quickly change & update creatives
- Allow time flexibility according to target audience
- Save printing & installing time and money
- Be instantly uploaded
- Be extremely eye catching even from a distance
- Integrated with social media campaigns
Do we have a clear winner?

6. SOME STATISTICS FOR YOU
did you know?
39% of adults who have viewed a billboard have
visited a store they saw advertised, 40% visited a
restaurant.
29% of viewers have been motivated to visit a store
within a week after seeing a sale or special (which
emphasizes the advantage of being able to update or
change the message advertised on a digital
billboard).
40% of billboard viewers have watched a television
program after seeing it advertised, 23% have tuned
in to a radio station, 18% called a phone number for
an advertised product/service.
-Arbitron Out-Of-Home Advertising Report, 2013
All of this could be achieved by your brand
with a single Selvel digital billboard.

7. THERE’S PROOF
Neuroscience research findings released recently by UK’s Ocean Outdoor demonstrates how full motion digital out of home (DOOH)
campaigns are 2.5 times more impactful than content on static displays, delivering a powerful emotional experience comparable to
that of television advertising. The research, conducted by Australia-based Neuro-Insight for Ocean Outdoor, used brain imaging to
explore the neurological impact of DOOH content on audiences.
Case Study
Ocean’s Neuroscience research programme analysed brain response to full motion and static OOH adverts.
Both static and full motion
content delivered high
levels of positive emotional
response.
Full motion creative
delivered more branded
peaks of memory encoding.
The net impact of these
measures in combination
equated to a 2.5 stronger
impact for full motion
DOOH compared to
static.
Full motion DOOH has a
comparable impact to
television and has the
capability to build brand
equity rather than just
deliver a brand impact.

8. IT DOESN’T STOP THERE
Ocean’s new study also measured short form video to
see how it performed in DOOH environments
compared to online. The Coca-Cola Share A Coke
campaign is one of the best examples of this.
Thus,
Full motion DOOH + Online campaign
=
More peaks of branded memory response.
&
Positively primes the brain to respond
strongly to content when seen subsequently
in an online context.
Expert Opinion
Online video campaigns will perform
better if full motion DOOH is included
in the media plan.
-Helen Haines,
Ocean head of marketing

9. NEVER ENDING POSSIBILITIES
Strong visual impact
Changing Visuals
Impact Force
Split second turnaround
Live updates
No production cost
The changing images of digital OOH attract
maximum attention.
Change the display as often as you like because time
partitioning is simple on a digital billboard, allowing
you to easily switch up creatives throughout the day
all on one advertising budget.
For example:
Creative visuals for Low SMS rates in the morning,
better internet plans in the afternoon,
and convenient night talk time rates in the evening.
Your marketing strategy is ready
just like that.
High definition display with rich colors,
and strong innervations are only going to better
the quality of your visual.
on simultaneous creative change across locations.
traffic updates, live scores, countdowns
and weather updates.
on turnover in addition to day parting schedule.

10. KEY FEATURES & SPECIFICS
Web-based Management
Easy to Use
Instant Upload & Change
of Creatives
Customised Solutions
Online Status Check
Proof of Performance
Outdoor True Color
Dimension
Slot time
Commercial Slots
Timings
Pixel Density
CostSystem generated report
Rs. 100000 / per 10 second slot / per LED
10,000 pixels / sq-meter
8 am – 11 pm
4 out of 6 available
10 seconds impression for every minute
20 ft X 8 ft (5:2)

11. Control System
Cloud Server
Location of your choice
Gurusaday
Alipore -Machino Techno Forum Mall Chingrihata
Quest MallTaj Bengal
Park Street -FlurysRuby Crossing
Sai Complex
HOW IT WORKS
Park Street -Camac Street

12. Locations
Snapshot

13. Live

14. Ruby Junction ( Day )

15. Alipore National Library (Day)

16. Gurusaday Rd CCFc Xing ( Day )

17. Elgin Rd Nr Forum Mall (Day)

18. Park Street Allen Park (Day)

19. Alipore Taj Bengal (Day)

20. Infront of Quest Mall ( Day)

21. EM Bypass Nr SAI Complex ( Day)

22. EM Bypass Chingrihata (Day)

23. Financial Proposal
S No Location Size Cost ( P.M) Loop ( Seconds)
1 Alipore National Library 20x8 100000/- 10
2 Taj Bengal 20x8 100000/- 10
3 Elgin Rd Nr Forum 20x8 125000/- 10
4 Nr Quest Mall 20x8 125000/- 10
5 Gurusaday Rd CCFc Xing 20x8 100000/- 10
6 Park Street Nr Camac Street 20x8 100000/- 10
7 Bypass Nr Sai Complex 20x8 100000/- 10
8 Bypass Nr Chingrihata 20x8 100000/- 10
9 Bypass Nr Ruby 20x8 100000/- 10

24. Thank You